ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| PhD in Healthcare Management with a bachelor's degree | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
General course introduction information
| Course Code: | SAY553 | ||||||||
| Course Name: | Health Policies | ||||||||
| Course Semester: |
Fall Spring |
||||||||
| Course Credits: |
|
||||||||
| Language of instruction: | |||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Scientific Preparation | ||||||||
| Course Level: |
|
||||||||
| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Öğr.Gör. AYSUN DANAYİYEN | ||||||||
| Course Lecturer(s): |
Assoc. Prof. ONUR YARAR Dr.Öğr.Üyesi SEMRA BAYSAN Dr.Öğr.Üyesi DENİZ SÖNMEZ Dr. BİLİNMİYOR BEKLER Öğr.Gör. FÜSUN FESLİ |
||||||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | It is aimed to teach marketing management in health institutions and marketing techniques necessary for developing marketing strategies that will provide competitive advantage to healthcare managers. |
| Course Content: | Strategic marketing management, marketing strategies and marketing mix elements in health institutions |
Learning Outcomes
The students who have succeeded in this course;
|
|||||||||||||||||||||||||||||||||
Lesson Plan
| Week | Subject | Related Preparation |
| 1) | Service and Healthcare Marketing and Service Improvement | . |
| 2) | Service Innovation and Service Design | . |
| 3) | The Role of Employees in Service Delivery | . |
| 4) | Consumer Behavior in Healthcare Business | . |
| 5) | Assessing Health Service Quality | . |
| 6) | Defining Health Service Standards Through the Eyes of a Customer | . |
| 7) | Customer relations management | . |
| 8) | Physical Spaces in Health Services Presentation | . |
| 9) | Consumer Research in Health Care | . |
| 10) | Understanding New Service Delivery Methods | . |
| 11) | Service Businesses Capacity Planning and Demand Management | . |
| 12) | Integrated Marketing Communication Management | . |
| 13) | Price and Pricing Methods in Health Care | . |
| 14) | Promotion methods of health behavior | . |
Sources
| Course Notes / Textbooks: | Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Services Marketing. 5th Edition, 2009. Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA. Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA. Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston. |
| References: | Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Services Marketing. 5th Edition, 2009. Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA. Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA. Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston. |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
2 |
|---|---|---|
| Program Outcomes | ||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |
Learning Activity and Teaching Methods
| Expression | |
| Individual study and homework | |
| Lesson | |
| Group study and homework | |
| Homework |
Assessment & Grading Methods and Criteria
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Oral Examination | |
| Homework | |
| Presentation | |
| Case study presentation |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 14 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Grading
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 6 | 10 | 60 |
| Presentations / Seminar | 7 | 3 | 21 |
| Homework Assignments | 14 | 5 | 70 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 2 | 2 |
| Total Workload | 196 | ||