ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
Istanbul Okan University
Degree Programs
Master of Arts in Sales and Marketing with thesis
General Information For Students
Diploma SupplementErasmus Policy Statement
National Qualifications
Master of Arts in Sales and Marketing with thesis
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA513 Marketing Strategy and Management TR 3 0 3 7
PMBA519 Sales and Sales Team Management TR 3 0 3 7
PMBA578 Current İssues İn Marketing TR 3 3 7
Department Elective 0 0 3 7
total 12 28
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA527 Customer Relationship Management (CRM) and Branding TR 3 0 3 7
PMBA575 Digital marketing TR 3 0 3 7
PMBA581 Brand Management TR-EN 3 0 3 7
SBE-500 Seminar TR 0 0 0 10
total 9 31
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA610 Thesis 0 0 0 64
total 0 64