ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
Istanbul Okan UniversityDegree Programs Marketing (English) (with thesis)
General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Marketing (English) (with thesis)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Program Profile

Define and use common social science terminology and concepts used in business administration.
Define the relationship between marketing management and consumer behavior.
Find methods to improve existing knowledge.
Be able to effectively express ideas and findings related to the research topic in oral and written form.
Develop awareness of the necessity of lifelong learning and professional ethical responsibility.