New Media And Communication
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE301

Course Name:

Political Communication

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi HAVVA PALACI

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of the political communication course is to examine the history and philosophy of politics by focusing on the concept of communication and to learn the related concepts.Political communication and political campaigns in different political systems will be compared and explained. To develop the skills of commenting and to follow the reflections of political communication in the media. In this context, rhetoric and public relations campaigns will be discussed.

Course Content:

The political news, media and political, myths and realitics
Discussion of democracy and policital communication
Discussion of Media, Politics and Democracy
The study of political communication
Political Philosophy
The mass communication perspectives
Political socializations which is under the influence of media technologies
War, Terror and socializations
Political news, mass communication and public space
Presidential campaigns prior on the age of televizon, the comtenporary media campaign
Political campaigns, political parties and media
The Role of the political advertising on the election campaign

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Define the concept of politics and explain its types.
2) Know the historical development of Political Communication
3) Know the roles of audience, politician and media in political communication
4) Characteristics of political communication
5) Knows the concept of public opinion and the formation of public opinion
6) Knows the duties and characteristics of political communication consultancy/Public Relations consultancy
7) Define Political Campaign and explain the Campaign process
8) Knows political campaigns in different countries and different political systems and can explain with examples
2 - Skills
Cognitive - Practical
1) Knows its use in disinformation and political campaigns and can explain it in detail.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Discussion of Syllabus	Siyaset Felsefesi - David Miller - Dost yayınları Siyasal İletişimi Anlamak - Oya Tokgöz - İmge Yayınları
2)	Definition of political communication Introduction to the history of political communication Political Communication and Related Concepts	Homework: Reading for the next class - Understanding Political Communication - Oya Tokgöz - İmge Publishing
3)	Elements of the Political Communication System, Audience, Politician and Media Roles in Political Communication The duties of political public relations consultants in modern democracies What are the functions of mass media in the Political Communication System What are the characteristics of political communication in liberal democratic systems
4)	.Rights and freedoms in political communication .Introduction to the concept of democracy .Those who contribute to the development of political communication .Political philosophers	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
5)	.Political Communication technologies .Written and electronic press .News agencies	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
6)	The roles of mass media Political publications in different countries Entertainment, censorship and security	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
7)	MIDTERM EXAM
8)	Declaration of human rights Responsibilities of institutions and individuals in the media Control and regulation in communication Movements restricting freedom	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
9)	.Use of new communication technologies .Youtube, facebook, twitter, instagram .Free movement of information .Statements on freedom of the press	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
10)	.Discussing the nature of good and bad governance .Forms of management .The concept of class and a modern look at Marx	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
11)	.Forms of political participation .Political participation in democracies .Lester Walter Milbrath - political participation and categories .Audience, Transition and Gladiatorial Activities	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
12)	.Voters, persuasion and rhetoric .Word usage and body language in public relations .The importance of environment and technical structure	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
13)	.Fankfurt School .Culture Industry .Mass culture and social research	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
14)	.Various concepts related to democracy .Political parties .Legal and illegal organizations and the concept of authority .Staff parties, mass parties, ideological parties.	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
15)	• Discuss Political Advertising • Describe characteristics of presidential campaigns ads • Research the last election works in the world • List the populer network studies of elections campaing and discuss the world leaders and political figures	Political Philosophy - David Miller - Dost Publishing Understanding Political Communication - Oya Tokgöz - İmge Publishing
16)	FINAL EXAM	FINAL EXAM

Sources

Course Notes / Textbooks:	Politikada Halkla İlişkiler, Doç. Dr. Mahmut Oktay
References:	Politikada Halkla İlişkiler, Doç. Dr. Mahmut Oktay

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6	8	9	7
Program Outcomes
1) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
2) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way
3) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
4) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
5) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
6) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
7) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	5
2)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way	4
3)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	4
4)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	5
5)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	4
6)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	5
7)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	4

Learning Activity and Teaching Methods

Expression
Lesson

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	16	4	64
Presentations / Seminar	3	18	54
Project	1	6	6
Midterms	1	1	1
Final	1	1	1
Total Workload			168