HRE412 Public Relations in NGOsIstanbul Okan UniversityDegree Programs Child DevelopmentGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Child Development
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE412
Course Name: Public Relations in NGOs
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Department/Faculty/University
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Lecturer(s): Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Assistants:

Course Objective and Content

Course Objectives: To look at the perspective of specialized public relations in NGOs and to increase the capacity of the skills that students will acquire in this field.
Course Content: Theories of non-governmental organizations; transformation of the phenomenon of NGO's in history; the concept of NGO's; dynamics that enable the formation of NGO's; definition of NGO's; definition ofNGO's; vision, mission and objectives of NGO's; types of NGO's; development process of NGO's as the third sector; different definitions of NGO's as the third sector; approaches to NGO's in different political structures; organizational forms of NGO's in terms of democratic functioning; participatory organizational structure in NGO's; the importance of communication activities for NGO's; internal communication of NGO's; the importance and usage patterns of written communication in NGO's; the ways in which NGO's adapt new communication technologies to the internal communication process.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) There will be gains about internal and external publics relations of non-profit organizations.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Definition and scope of the concept of non-governmental organizations. none
1) Definition and scope of the concept of non-governmental organizations. none
2) Functions of non-profit organizations. none
3) The place of non-governmental organizations in corporate social responsibility. none
4) Classification and characteristics of NGO's. none
5) Factors affecting participation in NGO's. none
6) Process of social change. none
7) Social reaction reflex and communication process. none
8) Midterm exam- The importance of public relations activities in non-governmental organizations. none
9) Public relations methods applied in non-governmental organizations. none
10) The purpose of public relations activities implemented by non-governmental organizations. none
11) Target group in non-governmental organizations. none
12) The importance of non-governmental organizations in terms of international activities. none
13) The importance of support for the arts and the environment in non-profit organizations. none
14) Lobbying by non-profit organizations. none
15) - -
16) - -

Sources

Course Notes / Textbooks: yok
References: Oyman, Mine, Kar Amacı Gütmeyen Organizasyonlar İçin Pazarlama, Detay Yayıncılık, 2013.
Karayel Bilbil, Emel, Halkla İlişkiler Perspektifinden Sivil Toplum, Pales Yayınları.
Biber, A., “Sivil Toplum Örgütlerinde Halkla İlişkiler”, İstanbul: Nobel Yayın Dağıtım, 2003.
Cengiz, E., “Kar Amacı Gütmeyen Kurumlarda Pazarlama Faaliyetleri”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 8, Sayı 2, 2006, 303-409.
Keyman, F., “Sivil Toplum, Sivil Toplum Kuruluşları ve Türkiye”, Arzu Karamani (yay. haz.), İstanbul Bilgi Üniversitesi, Sivil Toplum ve Demokrasi Konferans Yazıları, No.4 (vize)
Kocabaş, F. “Küreselleşme Bağlamında Kar Amacı Gütmeyen Kuruluşların Güçlendirilmesinde İnternetin Önemi”, Kamu-İş, Cilt 10, Sayı 2, 2008.
Ryfman, P. Sivil Toplum Kuruluşları, İstanbul: İletişim.
Sunar, L. (yay. haz.) Sivil Toplum Kuruluşları İçin Yönetim Rehberi, İstanbul: Kaknüs Yayınları, 2005. (vize)
Uslu, A. T., Marangoz, M., “Kar Amacı Gütmeyen Kurumlarda Sosyal Pazarlama ve Çevre Gönüllü Kuruluşlara Yönelik Bir Araştırma”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 10, Sayı 1, 2008,109-138.

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) Have knowledge of children's development, learning characteristics and difficulties.
2) It acquires basic and updated theoretical and practical knowledge in child development by using the necessary teaching and learning tools and resources.
3) It has the knowledge of evaluating and interpreting the correctness, reliability and validity of information about child development.
4) In the field of child development, interprets and evaluates evidence-based data, using advanced knowledge and skills, covering areas of physical-motor, cognitive, language, social-emotional, sensory development, for children with normal and abnormal development by observing ethical values. develops solutions and makes team work.
5) In the field of child development, it has the ability to produce different solutions with a evidence-based approach to problem situations for children with normal and abnormal development.
6) Responsible for trans-disciplinary work in the field of child development and fulfill its duty effectively.
7) Introduces the theoretical and practical advanced knowledge acquired in the field of child development, shows the generations and the learning.
8) Vocational projects, researches and activities plans, practices and processes are evaluated and evaluated for the social environment in which they live with the awareness of social responsibility.
9) It informs the related persons and institutions about the issues related to the field of child development and shares suggestions of solutions for problems and problems with active and qualified experts by supporting quantitative and qualitative support.
10) Evaluates its knowledge with a critical approach, determines its own learning needs and directs its learning
11) Develops a positive attitude towards lifelong learning by using the ways of reaching information effectively.
12) Quality management and processes, including infants, children and families, have sufficient awareness of individual, environmental protection and occupational safety, act and participate in these processes.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Have knowledge of children's development, learning characteristics and difficulties.
2) It acquires basic and updated theoretical and practical knowledge in child development by using the necessary teaching and learning tools and resources.
3) It has the knowledge of evaluating and interpreting the correctness, reliability and validity of information about child development.
4) In the field of child development, interprets and evaluates evidence-based data, using advanced knowledge and skills, covering areas of physical-motor, cognitive, language, social-emotional, sensory development, for children with normal and abnormal development by observing ethical values. develops solutions and makes team work.
5) In the field of child development, it has the ability to produce different solutions with a evidence-based approach to problem situations for children with normal and abnormal development.
6) Responsible for trans-disciplinary work in the field of child development and fulfill its duty effectively.
7) Introduces the theoretical and practical advanced knowledge acquired in the field of child development, shows the generations and the learning.
8) Vocational projects, researches and activities plans, practices and processes are evaluated and evaluated for the social environment in which they live with the awareness of social responsibility.
9) It informs the related persons and institutions about the issues related to the field of child development and shares suggestions of solutions for problems and problems with active and qualified experts by supporting quantitative and qualitative support.
10) Evaluates its knowledge with a critical approach, determines its own learning needs and directs its learning
11) Develops a positive attitude towards lifelong learning by using the ways of reaching information effectively.
12) Quality management and processes, including infants, children and families, have sufficient awareness of individual, environmental protection and occupational safety, act and participate in these processes.

Learning Activity and Teaching Methods

Field Study
Individual study and homework
Lesson
Group study and homework
Project preparation
Social Activities
Internship/Onsite Practice

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 3 3 9
Presentations / Seminar 1 1 1
Midterms 1 1 1
Final 1 1 1
Total Workload 12