International Trade (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD216

Course Name:

Digital Media in Tv Publishing

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. DİNÇER KARACA

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	In the light of developing social, economic and technological developments, the function, responsibilities and ethical aspects of digital media are gaining more and more importance. What kind of a mission should the media develop in the new period and what should be considered?
Course Content:	The events on digital platforms, examination of cases, expansions and analysis within the theoretical framework.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Following and controlling all kinds of developments regarding digital media and broadcasting, Learning to feed online and offline from other disciplines that feed the media field, Introduction to theoretical and practical information about equipment that will provide functional benefits.
2 - Skills
Cognitive - Practical
1) To be able to use the acquired theoretical and factual information in personal production, to analyze existing campaigns and practices, to be able to approach critically. To be able to interpret and evaluate traditional broadcasting in the light of the developments in new media and identify problems related to broadcasting by using the knowledge and skills gained.
3 - Competences
Communication and Social Competence
1) To be able to combine their knowledge of current issues and situations related to digital media and television in the same level as they learned in the theoretical framework, to gain the ability to identify and complement missing quantitative and qualitative data in order to solve problems or come to a conclusion. To be able to propose and implement constructive projects for the social environment in which he or she lives by combining his advertising knowledge and experience with the awareness of social responsibility.
Learning Competence
1) Critical approach to the information acquired in the field of media, making suggestions for change and implementation, determining learning needs for this and reaching its target by planning. In this sense, understanding the importance of lifelong learning and developing a tendency to apply this approach.
Field Specific Competence
1) Act and make decisions in accordance with ethical and scientific values related to both traditional and online publishing.
Competence to Work Independently and Take Responsibility
1) To be able to carry out an advanced study on TV and digital media independently and to produce for a portfolio. To take responsibility individually and as a team member to solve communicative crises in the digital world.

Lesson Plan

Week	Subject	Related Preparation
1)	Meeting And Contemporary Trends: New Facts Of The New World.	.
2)	Classic Media Definitions: How Does a Journalist Think? Media Definitions and Types / What is News? What is / 5 N 1 K? / The Selection Of Images To Be Used In The News / What Is Important For The Media? Media Habits / Live Broadcasts, Telephone Broadcasting / And Interviews / Press Trips /	.
3)	Changing New Media Approaches / The Age of Social Media / Social Media and Management / Functions / Why Social Media is an Important Source? How Does Your Visibility Increase On Social Media And Internet? / What is the Advantage of Being on Social Media for the Company? What is the Function of Blog Posts? How Shares Can Engage People?	.
4)	Social Media Digital Caves: Facebook Lying Newsfake, Cambridge Analytica Scandal / Social Media U.S. Elections, Brexit, Trump And Others	.
5)	Media Theories: The Concept of "Global Village" Mcluhan / Jean Baudrillard's Media Analysis / Chomsy and Media Fact	.
6)	Perception Management / How Do Our Perceptions Occur? Who Directs People, Why And How? / Is The World Getting Worse Due To Social Media?	.
7)	Midterm.	.
8)	Social Effects / Unpredictable Human Behaviors and Transformation / Milgram Experiment / What Are Social and Effects?	.
9)	Media-Capital Relations / Interests, Media Management in Capital and Advertising Clamp.	.
10)	Media Ethics: Responsibilities of Media / Country and Community Interest and Responsibilities in the Language and Style of Media in the Gripper.	.
11)	Media And Crisis Management / How Did They Manage The Crisis Through Media? Crisis Communication Management / Media Relations in Crisis Period / Successful and Unsuccessful Examples of Crisis Management / When CEOs and Managers Make Mistakes?	.
12)	Reputation / Perception Management and Corporate Reputation Management: unmanaged Reputation Crisis Destroys / Brands And Their Black History / Turkey and the world from a reputable supplier Samples / Why You Need a Media Company?	.
13)	Communication Errors / Accidents: The Preference of the Manager's Body Language / Dressing Color Selection / The Right Way to Inform the Journalist / The Sensitive Aspects of the Media-Company Relationships / The Issues That Should Not Be Shared with the Media / The Results of the Closed Communication Paths.	.
14)	Final Exam.	.

Sources

Course Notes / Textbooks:	Teyit.org, Dunyahalleri, Bbcturkce, Dwturk, euronews, bianet.org,
References:	none

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with current knowledge in the field based on the qualifications gained at the secondary level.
2) - To gain the ability to use the theoretical and practical knowledge at the basic level at an advanced level or at the same level in the same field. - To be able to interpret and evaluate the data by using the basic knowledge and skills acquired in the field, to identify and analyze the problems, to develop solutions based on evidence.
3) - To be able to convey his / her thoughts on basic knowledge and skills at the level of written and verbal communication. - To share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. - To be able to follow information in the field and communicate with colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. - To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4) - To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. - To be able to direct his / her education to an advanced level of education in the same field or to a profession at the same level. - Not to have gained awareness of lifelong learning.
5) - To have social, scientific, cultural and ethical values in the stages of collecting, applying and announcing the data related to the field. - To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6) - To be able to conduct a basic level study independently. - To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.
7) - To have advanced theoretical and practical knowledge supported by textbooks containing current information in the field, application tools and other resources.
8) To be able to use the advanced theoretical and practical knowledge acquired in the field. - Interpret and evaluate data using the advanced knowledge and skills acquired in the field, identify problems, analyze, develop solutions based on research and evidence.
9) - To be able to inform the relevant persons and institutions about the related subjects; transfer ideas and solutions to problems in written and orally. - To share his / her thoughts and solutions to the problems related to the field with the experts and non-experts by supporting them with quantitative and qualitative data. -To be able to organize and implement projects and activities for the social environment in which he / she lives with a sense of social responsibility. - To follow the information in his / her field and to communicate with his / her colleagues by using a foreign language at least at the European Language Portfolio B1 General Level. - To be able to use information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. - To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
10) - To be able to critically evaluate the advanced knowledge and skills acquired in the field, - Identify learning needs and direct learning. - To develop positive attitudes about lifelong learning.
11) To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety
12) - To be able to conduct an advanced study independently. - To be able to take responsibility as an individual and as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to plan and manage activities for the development of employees working under their responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with current knowledge in the field based on the qualifications gained at the secondary level.
2)	- To gain the ability to use the theoretical and practical knowledge at the basic level at an advanced level or at the same level in the same field. - To be able to interpret and evaluate the data by using the basic knowledge and skills acquired in the field, to identify and analyze the problems, to develop solutions based on evidence.
3)	- To be able to convey his / her thoughts on basic knowledge and skills at the level of written and verbal communication. - To share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. - To be able to follow information in the field and communicate with colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. - To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4)	- To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. - To be able to direct his / her education to an advanced level of education in the same field or to a profession at the same level. - Not to have gained awareness of lifelong learning.
5)	- To have social, scientific, cultural and ethical values in the stages of collecting, applying and announcing the data related to the field. - To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6)	- To be able to conduct a basic level study independently. - To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.
7)	- To have advanced theoretical and practical knowledge supported by textbooks containing current information in the field, application tools and other resources.
8)	To be able to use the advanced theoretical and practical knowledge acquired in the field. - Interpret and evaluate data using the advanced knowledge and skills acquired in the field, identify problems, analyze, develop solutions based on research and evidence.
9)	- To be able to inform the relevant persons and institutions about the related subjects; transfer ideas and solutions to problems in written and orally. - To share his / her thoughts and solutions to the problems related to the field with the experts and non-experts by supporting them with quantitative and qualitative data. -To be able to organize and implement projects and activities for the social environment in which he / she lives with a sense of social responsibility. - To follow the information in his / her field and to communicate with his / her colleagues by using a foreign language at least at the European Language Portfolio B1 General Level. - To be able to use information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. - To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
10)	- To be able to critically evaluate the advanced knowledge and skills acquired in the field, - Identify learning needs and direct learning. - To develop positive attitudes about lifelong learning.
11)	To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety
12)	- To be able to conduct an advanced study independently. - To be able to take responsibility as an individual and as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to plan and manage activities for the development of employees working under their responsibility.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation
Technical Tour
Case Study
Web Based Learning

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Observation
Individual Project
Presentation
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	16	96
Homework Assignments	16	32
Midterms	1	3
Final	1	3
Total Workload		173