International Trade (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

BBA401

Course Name:

Strategic Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ

Course Lecturer(s):

Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ
EZGİ YILDIRIM SAATÇİ

Course Assistants:

Course Objective and Content

Course Objectives:

The main objective of this course is to introduce students to the basic concepts, principles and tools of competition analysis and strategy development. Strategic management consists of managerial decisions and actions affecting the performance and existence of enterprises. This course includes the knowledge, analysis, organizational process, capabilities and assessments that managers use to create strategies for their businesses, determine their market position and firm boundaries, and achieve long-term profitability in spite of environment uncertainty and competitive market conditions. The Strategic Management course is an integrative course. It handles the business environment as a whole, including local and global legal, economic, social and technological changes, as well as dynamism and uncertainty, as well as the movements of customers, suppliers and competitors. It evaluates the business strategy in the light of the various concepts, ideas and approaches that have been studied in the field courses such as accounting, finance, marketing, organizational behavior and statistics.

Course Content:

Basic concepts of strategic management; the strategic management process; developing strategic vision, mission, and objectives; crafting strategy; industry analysis; competitive analysis; evaluating company resources; evaluating competitive capabilities; corporate and business strategies; the five generic competitive strategies; strategies for international markets; implementing strategy: resources and structure; implementing strategy: budgets, policies, incentives; implementing strategy: culture and leadership; strategic evaluation and control; ethics in strategic management; business strategy simulation game.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Explain the basic concepts, principles and methods related to competition analysis and strategy development.
2 - Skills
Cognitive - Practical
1) • Apply strategic thinking and decision making methods to the business
3 - Competences
Communication and Social Competence
1) • Interpret the concepts, ideas and theories they have learned in different areas of the business such as accounting, finance, marketing and human resources.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Define strategic thinking and strategic management • To introduce the strategic management course and to draw a general framework • Course objectives • Methods to be followed in the course • Students' expectations and success criteria	None
2)	• Basic concepts and models of strategic management • Strategic decision making and management process • Strategic evaluation and case study • Selected case study • Lecture and discussion • Case study and discussion	• Reviewing the course • Reading the next week's topic: Ülgen and Mirze, Chapters 1 and 17, and case study of the week (to be announced in the course) • Creation of five-person team for strategic management simulation
3)	• Concepts of power of attorney, responsibility, accountability • Shareholders, board of directors, senior management roles • Stakeholders and corporate social responsibility • Managerial ethics • Selected case study • Strategic management simulation methodology	• Reading the next week's topic: Ülgen and Mirze, Chapter 16 and case study of the week (to be announced) • Five-man teams for strategic management simulation
4)	• External environmental components and strategic factors • Methods of collecting information from the external environment • Methods of collecting information about competitors • Estimation techniques and principles • Sector analysis methods and principles • Co-evaluation of external factors • Selected case study • Game rules for strategic management simulation	• Reading the next week's topic: Ülgen and Mirze, Chapters 3 and 5, and case study of the week (to be announced in the course) • Review of strategic management simulation methodology • Establishment and registration of software for simulation • Distribution of team tasks and responsibilities for strategic management simulation
5)	• Entities and capabilities of businesses • Factors that create competitive advantage • Value chain analysis • Financial evaluation of enterprises • Status determination in business functions • Evaluation of internal factors • Selected case study • Strategic management simulation exercise tour	• Reading the next week's topic: Ülgen and Mirze, Chapters 4 and 5, and case study of the week (announced in the course) • Review of the game rules for strategic management simulation
6)	• Strategic thinking • Environmental elements and state determination matrices • Organizational orientation: Vision, mission and objectives • Basic business management strategies: Competitive strategies • Selected case study • Strategic management simulation decision tour 1	• Reading the next week's topic: Ülgen and Mirze, Chapters 6 and 9, and case study of the week (to be announced) • Creation of team strategy for strategic management simulation
7)	• Corporate strategy • Portfolio analysis method • International strategy • Selected case study • Strategic management simulation decision tour 2	• Reading the next week's topic: Ülgen and Mirze, Chapters 6, 8, 11, and case study of the week (to be announced in the course) • Creation of team strategy for strategic management simulation
8)	Midterm Exam	• Review of subjects and cases for written midterm exams
9)	• Marketing, sales and service strategies • Production and operation strategies • Supply and logistics strategies • Human resources strategies • Technology and R & D strategies • Financial strategies • Selected case study • Strategic management simulation decision tour 3 • Lecture and discussion • Case study and discussion • Simulation team work, decision tour 3	• Reading the next week's topic: Ulgen and Mirza, Chapter 10 and case study of the week (to be announced in the course) • Creation of team strategy for strategic management simulation
10)	• Elements of strategy implementation • Determining organizational structure according to the strategy • Basic and advanced topics related to organizational structure • Life cycles of organizations • Selected case study • Strategic management simulation decision tour 4	• Reading the next week's topic: Ulgen and Mirze, Chapter 13 and case study of the week (to be announced in the course) • Creation of team strategy for strategic management simulation
11)	• Relations between strategy, organizational structure and human resources • Human resource selection and management development • Improving business capabilities • Types of management in strategy practice • Organizational culture and shared values • Problems encountered in strategy implementation • Selected case study • Strategic management simulation decision tour 5	• Reading the next week's topic: Ulgen and Mirze, Chapter 14 and case study of the week (to be announced) • Creation of team strategy for strategic management simulation
12)	• The role of evaluation and control in strategic management • Performance evaluation methods and approaches • Problems in performance evaluation and control • Strategic information systems • Selected case study • Strategic management simulation decision tour 6	• Reading the next week's topic: Ülgen and Mirze, Chapter 15, and case study of the week (to be announced) • Creation of team strategy for strategic management simulation
13)	• General repetition and question-answer session before the final exam • Strategic management simulation decision tour 7
14)	Sürdürülebilirliği ve boyutlarını açıklama Sürdürülebilirliğin işletmeler, ekonomi, çevre ve toplum için önemini açıklama Sürdürülebilir çözümler geliştiren işletmelere örnekler verme	None
15)	Final Exam	• Review of all subjects for the final exam

Sources

Course Notes / Textbooks:	İşletmelerde Stratejik Yönetim, Hayri Ülgen- S. Kadri Mirze, Beta Yayınları, İstanbul, 2014, 7. Baskı, ISBN: 9786053331070
References:	Yok

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with current knowledge in the field based on the qualifications gained at the secondary level.
2) - To gain the ability to use the theoretical and practical knowledge at the basic level at an advanced level or at the same level in the same field. - To be able to interpret and evaluate the data by using the basic knowledge and skills acquired in the field, to identify and analyze the problems, to develop solutions based on evidence.
3) - To be able to convey his / her thoughts on basic knowledge and skills at the level of written and verbal communication. - To share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. - To be able to follow information in the field and communicate with colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. - To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4) - To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. - To be able to direct his / her education to an advanced level of education in the same field or to a profession at the same level. - Not to have gained awareness of lifelong learning.
5) - To have social, scientific, cultural and ethical values in the stages of collecting, applying and announcing the data related to the field. - To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6) - To be able to conduct a basic level study independently. - To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.
7) - To have advanced theoretical and practical knowledge supported by textbooks containing current information in the field, application tools and other resources.
8) To be able to use the advanced theoretical and practical knowledge acquired in the field. - Interpret and evaluate data using the advanced knowledge and skills acquired in the field, identify problems, analyze, develop solutions based on research and evidence.
9) - To be able to inform the relevant persons and institutions about the related subjects; transfer ideas and solutions to problems in written and orally. - To share his / her thoughts and solutions to the problems related to the field with the experts and non-experts by supporting them with quantitative and qualitative data. -To be able to organize and implement projects and activities for the social environment in which he / she lives with a sense of social responsibility. - To follow the information in his / her field and to communicate with his / her colleagues by using a foreign language at least at the European Language Portfolio B1 General Level. - To be able to use information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. - To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
10) - To be able to critically evaluate the advanced knowledge and skills acquired in the field, - Identify learning needs and direct learning. - To develop positive attitudes about lifelong learning.
11) To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety
12) - To be able to conduct an advanced study independently. - To be able to take responsibility as an individual and as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to plan and manage activities for the development of employees working under their responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with current knowledge in the field based on the qualifications gained at the secondary level.
2)	- To gain the ability to use the theoretical and practical knowledge at the basic level at an advanced level or at the same level in the same field. - To be able to interpret and evaluate the data by using the basic knowledge and skills acquired in the field, to identify and analyze the problems, to develop solutions based on evidence.
3)	- To be able to convey his / her thoughts on basic knowledge and skills at the level of written and verbal communication. - To share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. - To be able to follow information in the field and communicate with colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. - To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4)	- To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. - To be able to direct his / her education to an advanced level of education in the same field or to a profession at the same level. - Not to have gained awareness of lifelong learning.
5)	- To have social, scientific, cultural and ethical values in the stages of collecting, applying and announcing the data related to the field. - To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6)	- To be able to conduct a basic level study independently. - To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.
7)	- To have advanced theoretical and practical knowledge supported by textbooks containing current information in the field, application tools and other resources.
8)	To be able to use the advanced theoretical and practical knowledge acquired in the field. - Interpret and evaluate data using the advanced knowledge and skills acquired in the field, identify problems, analyze, develop solutions based on research and evidence.
9)	- To be able to inform the relevant persons and institutions about the related subjects; transfer ideas and solutions to problems in written and orally. - To share his / her thoughts and solutions to the problems related to the field with the experts and non-experts by supporting them with quantitative and qualitative data. -To be able to organize and implement projects and activities for the social environment in which he / she lives with a sense of social responsibility. - To follow the information in his / her field and to communicate with his / her colleagues by using a foreign language at least at the European Language Portfolio B1 General Level. - To be able to use information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field. - To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
10)	- To be able to critically evaluate the advanced knowledge and skills acquired in the field, - Identify learning needs and direct learning. - To develop positive attitudes about lifelong learning.
11)	To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. - To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety
12)	- To be able to conduct an advanced study independently. - To be able to take responsibility as an individual and as a team member to solve unforeseen complex problems encountered in the applications related to the field. - To be able to plan and manage activities for the development of employees working under their responsibility.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	3	% 30
Application	1	% 10
Midterms	1	% 20
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Laboratory	15	45
Application	14	14
Study Hours Out of Class	15	15
Midterms	15	48
Final	15	38
Total Workload		205