Industrial Product Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

EÜT368

Course Name:

Design and Brand

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. NEHİR TAŞTAN

Course Lecturer(s):

Dr.Öğr.Üyesi GİZEM YÜCELEN

Course Assistants:

Course Objective and Content

Course Objectives:	The purpose of this course is to inspect the relationship between Brand-Industrial Product Design and Consumer Behaviour and to be well-supported in this subject. Through chaptesr concentrates on specific themes, such as consumer behavior, brand-brand identitiy, relationship brand identitiy and consumer behavior, consumer factor on product design and create brand.
Course Content:	The course includes concepts of consumption, consumption process, consumer behavior, brand, brand value, brand-product relationship, brand use in design.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To be able to evaluate the strategies of creating brand and relate to corporate identity
2 - Skills
Cognitive - Practical
1) To be able to analyze products related with brand
3 - Competences
Communication and Social Competence
Learning Competence
1) To be able to relate notion of brand and design
2) To be able to recognize the importance of brand and product identity in design
Field Specific Competence
1) To be able to analyze the relationship between brand and consumer behaviour
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Introduce the course to the students • Define the consumption • Define consumer behavior • Explain the homework for whole somester	Presentation
2)	The psychological effects in consumer behaviour	Presentation
3)	The socio-cultural effects in consumer behaviour	Presentation
4)	Brand and brand identity Brand positioning	Presentation
5)	Corporate identity Relationship of brand identity and corporate identity	Presentation
6)	Brand character and brand name How the brand names create Brand types and analyze	Presentation
7)	Realationship between brand identity and consumer behaviour Discuss on examples of brands and their user type. Criticize students homework	Presentation
8)	Midterm Exam	-
9)	Identify the needs of creating brand Explain how to be brand Describe the strategies of creating a strong brand	Presentation
10)	Explain the importance of brand and product identity on new product design Describe the profits of strong brand for company Describe the profits of strong brand for consumer	Presentation
11)	Define the Consumer Factor on Product Design Discuss the semester homework	Presentation Student homework
12)	Explain the relation of target group-design-brand message Identify the design process and marketing centered approach Explain factors of product design and relate them with brand	Presentation
13)	Explain the New Product and Consumer Acceptance process	Presentation
14)	Criticize the homework for each student - Presentation	Presentation
15)	Final Exam	None

Sources

Course Notes / Textbooks:

Ders öğretim üyesinin sunumu

References:

• 1.ODABAŞI, Yavuz ve Barış, Gülfidan, Tüketici Davranışı, İstanbul, Kapital Medya A.Ş., 2002
• 2. KÜÇÜKERMAN, Önder, Endüstri Tasarımı, Ürün Tasarımında Adımlar, İstanbul, YEM Yayınları, 1997.
• 3. CÜCEOĞLU, Doğan, İnsan Davranışı: Psikolojinin Temel Kavramları, İstanbul, Remzi Kitabevi, 1991.
• 4.. HAWKINS, D. I., BEST, R. J. ve CONEY, K. A., Consumer Behavior Building Marketing Strategy, Boston, Irwing McGraw-Hill, 1998.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	4	2	3	5
Program Outcomes
1) Ability to think creatively and innovatively in industrial design discipline.
2) Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects
3) Ability to reflect cultural values to professional approaches
4) Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs.
5) Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design
6) Ability to participate in teamwork in companies and to effectively participate in industrial design project management
7) Ability to have professional and ethical sense of responsibility
8) To work independently, to take responsiblity and to develop designerly sensitivities towards global problems

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Ability to think creatively and innovatively in industrial design discipline.	3
2)	Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects
3)	Ability to reflect cultural values to professional approaches	4
4)	Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs.	3
5)	Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design	3
6)	Ability to participate in teamwork in companies and to effectively participate in industrial design project management	3
7)	Ability to have professional and ethical sense of responsibility	4
8)	To work independently, to take responsiblity and to develop designerly sensitivities towards global problems	3

Learning Activity and Teaching Methods

Expression
Individual study and homework
Homework
Project preparation
Q&A / Discussion
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Observation
Individual Project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 40
Final	1	% 30
total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	2	30
Study Hours Out of Class	8	8	64
Presentations / Seminar	1	1	1
Project	1	14	14
Homework Assignments	1	8	8
Midterms	1	1	1
Paper Submission	1	2	2
Final	1	1	1
Total Workload			121