Architecture (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

ARCDE110

Course Name:

Vısual Communıcatıon Vısual Perceptıon ın Desıgn

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	2

Language of instruction:

TR-EN

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. B.Öğretim Elemanı

Course Lecturer(s):

Öğr.Gör. B.Öğretim Elemanı

Course Assistants:

Course Objective and Content

Course Objectives:

The design process is an interdiciplinary field using information from different disciplines at different scales. In this context, the aim of this course is; to describe the relationship between space design and visual perception process by informing about the tools and methods of encoding architectural identitiy.

Course Content:

The course content is designed by describing the process of communication, the visual communication on this process and its relation with space design, the process of visual perception, the encoding of messages in communication, space as communication language, semiotics in decoding messages and the role of visual communication and visual perception in space design.
The course content is prepared to enable students to focus on design by developing a perspective from different disciplines.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To understand the process of visual perception on the context of architectural design.
2) To understand visual communication and its process on the context of architectural design.
3) Contribution of semiotic methods in the development of design skills
4) Understanding space as a visual communication tool in space design and forming its identitiy.
5) Developing conceptual and perceptual forms of expression
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	The conceptual introduction to the course
2)	The process of communication
3)	Visual Communication
4)	Visual Perception
5)	Semiotic Analysis
6)	Environmental Physicology
7)	Spatial Behaviour
8)	Mid-term exam
9)	Architecture and Communication
10)	The Communication Language of Space
11)	Architecture as a mass communication tool
12)	Corporate Communication Desgin and Architecture
13)	General Evaluation
14)	Final Exam

Sources

Course Notes / Textbooks:

• Arnheim, R., (2018), Görsel Düşünme, 2. Baskı, Metis Yayınları
• Berger, J., (2019), Görme Biçimleri, 26. Basım, Metis Yayınları
• Crary, J., (2010), Gözlemcinin Teknikleri, 2. Baskı, Metis Yayınları
• Fisher, G., (2015), Mimarlık ve Dil, Daimon Yayınları
• Gürer, L., (1970), Temel Dizanyda Görsel Algı, İTÜ Teknik Okulları Yayınları
• Güney, S. (2016), Davranış Bilimleri, 11. Basım, Nobel Yayıncılık
• Guiraud, P., (2016), Göstergebilim, 3. Baskı, Metis Yayınları•
• Lazar, J., (2001), İletişim Bilimi, Vadi Yayınları
• Odabaşı, H., (2006), Grafikte Temel Tasarım, 3. Baskı, Yorum Sanat
• Sağıroğlu, M.P., Aysu G. (2016). “Bütüncül Kurumsal Kimlik Stratejisinde Mimari Tasarımın Önemi”. MEGARON / Yıldız Technical University, Faculty of Architecture E-Journal, 11(3), 423-436.
• Uçar, T., F., (2004), Görsel İletişim ve Grafik Tasarım, İnkılap Kitabevi

References:

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5
Program Outcomes
1) - Gaining discursive, theoretical and factual information from various environments, in local, national and global context for related field, architectural design/ planning/ design activities and researches, she has required ability and comprehension to reflect the information on academic environment.
2) - Has intellectual, discursive, scientific, technologic, esthetic, artistic, historic and cultural information and comprehension about related field.
3) - Has knowledge and understanding on human and community oriented and sensitive to environment (natural and built) architectural design/ planning/ design/ research methods on the related field.
4) - Has multidimensional knowledge and understanding on economics, topics related to disasters and environmental and societal sustainability principles and standards.
5) - They have knowledge about the principles, laws, regulations and standards related to their field.
6) - Has knowledge and understanding about institutional and ethical values related to the concerned field.
7) - Has knowledge and understanding about the place / importance of the related field in its historical, geographical, social and cultural context.
8) - Has ability to develop concepts in architectural design/ planning/ design fields.
9) - Has ability to provide integrity between discourse, theory and practise for architectural design / planning / design activities and researches.
10) - Has ability to identify facts, potential, problems and required researches for these in architectural design/ planning/ design issues.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	- Gaining discursive, theoretical and factual information from various environments, in local, national and global context for related field, architectural design/ planning/ design activities and researches, she has required ability and comprehension to reflect the information on academic environment.	3
2)	- Has intellectual, discursive, scientific, technologic, esthetic, artistic, historic and cultural information and comprehension about related field.	5
3)	- Has knowledge and understanding on human and community oriented and sensitive to environment (natural and built) architectural design/ planning/ design/ research methods on the related field.	5
4)	- Has multidimensional knowledge and understanding on economics, topics related to disasters and environmental and societal sustainability principles and standards.	5
5)	- They have knowledge about the principles, laws, regulations and standards related to their field.	5
6)	- Has knowledge and understanding about institutional and ethical values related to the concerned field.	5
7)	- Has knowledge and understanding about the place / importance of the related field in its historical, geographical, social and cultural context.	5
8)	- Has ability to develop concepts in architectural design/ planning/ design fields.	5
9)	- Has ability to provide integrity between discourse, theory and practise for architectural design / planning / design activities and researches.	5
10)	- Has ability to identify facts, potential, problems and required researches for these in architectural design/ planning/ design issues.	5

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 30
Quizzes	1	% 10
Homework Assignments	3	% 10
Presentation	1	% 30
Final	1	% 20
total		% 100
PERCENTAGE OF SEMESTER WORK		% 80
PERCENTAGE OF FINAL WORK		% 20
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Presentations / Seminar	1	2	2
Homework Assignments	3	2	6
Quizzes	1	2	2
Final	1	2	2
Total Workload			40