ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Marketing (English) (non-thesis) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
General course introduction information
| Course Code: | E-PMBA545 | ||||||||
| Course Name: | Competition management | ||||||||
| Course Semester: | Fall | ||||||||
| Course Credits: |
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| Language of instruction: | EN | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Department Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Dr.Öğr.Üyesi AYŞE NUR TOPÇUOĞLU | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The aim of this course is to provide firms engaged in international trade and their personnel with all the necessary knowledge required to compete effectively in global markets. It explores the foundational elements needed to develop strategies that enable success and sustainability in the highly competitive environment of international trade. |
| Course Content: | This course aims to analyze how firms and countries build and sustain their competitive power. Starting from the conceptual foundations of competitive strategies, it addresses strategy formation approaches, industry structure, and competitor analysis in a holistic manner. Throughout the course, students will evaluate general competitive strategies and their dimensions, while also exploring the relationship between competitiveness and key factors such as technology, development policies, and international dynamics. By examining international case studies and Turkey’s competitiveness profile, the course aims to equip students with a critical perspective to develop concrete policy recommendations. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | Competition and Competitiveness Strategy – Concept of Competitive Power | - |
| 2) | Competitive Strategy and Policy: Conceptual Framework | - |
| 3) | Approaches to Strategy Formation | - |
| 4) | General Competitive Strategies | - |
| 5) | Competitor Analysis | - |
| 6) | Competitor Analysis and Industry Structure | - |
| 7) | Dimensions of Competitive Strategy | - |
| 8) | Mıdterm Exam | - |
| 9) | Factors Determining Competitive Power | - |
| 10) | Indicators of Competitiveness | - |
| 11) | The Relationship Between Competitiveness and Technology | - |
| 12) | International Competitiveness and Development Strategy | - |
| 13) | Country Case Studies | - |
| 14) | Turkey’s Competitiveness | - |
| 15) | Final Exam | - |
Sources
| Course Notes / Textbooks: | - MAVİ OKYANIUS STRATEJİSİ- - ÇEKİŞMESİZ PAZAR ALANI YARATMAK VE REKABETİ ETKİSİZ KILMAK,W.CHAN KİM, RENE MOUBORGE,CSAYAYINAJANSISTRATEJİK PAZARLAMA - HARWARD BUSINESS REVİEW’DANDERLENEN MAKALE - ÇEV MELİS İNAN ,OPTİMİST YAYINEVİ - - STRATEJİK KÜRESEL PAZARLAMA - EDİTÖR:NECDET TİMUR ALPARSLAN ÖZMEN,EFİL YAYINEVİ - - 7 ADIMDA HAYALİMDEKİ ŞİRKET /ALTAY AYHAN ,AURA YAYINEVİ, - 1.BASIM ,2018 - YEDİ ADIMDA MARKALAŞMA/ALTAY AYHAN, AURA YAYINEVİ, - İlk Basım,2016 |
| References: | - MAVİ OKYANIUS STRATEJİSİ- - ÇEKİŞMESİZ PAZAR ALANI YARATMAK VE REKABETİ ETKİSİZ KILMAK,W.CHAN KİM, RENE MOUBORGE,CSAYAYINAJANSISTRATEJİK PAZARLAMA - HARWARD BUSINESS REVİEW’DANDERLENEN MAKALE - ÇEV MELİS İNAN ,OPTİMİST YAYINEVİ - - STRATEJİK KÜRESEL PAZARLAMA - EDİTÖR:NECDET TİMUR ALPARSLAN ÖZMEN,EFİL YAYINEVİ - - 7 ADIMDA HAYALİMDEKİ ŞİRKET /ALTAY AYHAN ,AURA YAYINEVİ, - 1.BASIM ,2018 - YEDİ ADIMDA MARKALAŞMA/ALTAY AYHAN, AURA YAYINEVİ, - İlk Basım,2016 |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |
Learning Activity and Teaching Methods
| Expression | |
| Individual study and homework | |
| Lesson | |
| Reading |
Assessment & Grading Methods and Criteria
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Homework | |
| Individual Project |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Homework Assignments | 1 | % 5 |
| Midterms | 2 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
Workload and ECTS Credit Grading
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 14 | 8 | 112 |
| Homework Assignments | 1 | 5 | 5 |
| Midterms | 2 | 6 | 12 |
| Final | 1 | 3 | 3 |
| Total Workload | 171 | ||