Week |
Subject |
Related Preparation |
1) |
Introduce the course to the students
Syllabus
Discuss Course Outline, Instructor to verify completion
|
Discussion of Syllabus
Review the Syllabus
|
2) |
• Define branding process and marketing techniques
• Discuss branding process and fashion brand segments
• Explain how to research brands of any fashion brand segment
Branding Process
|
Discussion
Students research branding process of some fashion brands
|
3) |
• Define the value of marketing and the marketing function
• Identify the value of marketing in different fashion brand segments.
The value of marketing and the marketing function
|
Discussion
Students select a specific National fashion brand name for their own paper and presentation
|
4) |
• Define customer and target customer segments in the marketplace
• Discuss target customers’ needs and properties in fashion branding
Customer and target customer segments in the marketplace
|
Discussion and presentation
Students research selected fashion brand name for their own paper and presentation
|
5) |
• Define basic elements of fashion brand business management
• Discuss business management and basic elements of the fashion brand selected by the student
Basic elements of fashion brand business management
|
Discussion
Continue research
|
6) |
• Define marketing and sales plan in fashion brand management; analyzing the target customers
• Show some examples of target customers in famous fashion brands
• Discuss the target customers and the fashion brand they are researching
Marketing and sales plan in fashion brand management; analyzing and target customers |
Discussion and presentation
Continue research
|
7) |
• Define product development in fashion brand
• Discuss production process and development
• Show some examples of brand in different fashion brand segments
Product development in fashion brand and coordination of the production process
|
Discussion
Continue research
|
8) |
midterm |
prep |
9) |
• Define contact management in Fashion Brand
• Analyze the target audience of the example brand
• Research famous brands fashion collections
Contact management in Fashion Brand
|
Discussion and research
Students start to create a Fashion Brand of their own belonging to one of the fashion brand segment
|
10) |
• Identify an example brand
• Create a fashion brand
Creation and Management of a Fashion Brand created by the student
|
Discussion and research
Students create a Fashion Brand of their own belonging to one of the fashion brand segments .
|
11) |
• Create a fashion brand
Creation and Management of a Fashion Brand created by the student
|
Discussion and research
Students create a Fashion Brand of their own belonging to one of the fashion brand segment
|
12) |
Presentation
Students present their own fashion brands belonging to one of the fashion brand segment
|
• Student Presentation
Creation and Management of a Fashion Brand created by the student
|
14) |
• Student Presentation
Creation and Management of a Fashion Brand created by the student
|
Presentation
Students present their own fashion brands belonging to one of the fashion brand segment
|
15) |
Final |
... |