Master of Arts in Fashion Design non-thesis
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

MOD534

Course Name:

Fashıon Merchandısıng

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	3

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMA YALÇIN

Course Lecturer(s):

Dr.Öğr.Üyesi SERRA ORKAN
Dr. Dilek YOLAŞ
Dr.Öğr.Üyesi SEMA YALÇIN

Course Assistants:

Course Objective and Content

Course Objectives:	The course aims to inform students about fashion purchasing and fashion marketing. Discusses the importance and role of marketing in designing and purchasing fashion products. It gives information about different job descriptions, fashion purchasing, product development, customer representative and brand management to the students who want to work in fashion sector.
Course Content:	Fashion Marketing Management; fashion buying and merchandising; determination and analysis of trends; investigation of consumer behavior; market research and determination of target market; product development and purchasing process; planning collections in line with budget, trends, target market and brand identity.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To have detailed information about fashion buying and fashion marketing
2) To be informed about market research, product development and planning processes
3) To be able to discuss current approaches and expectations in the fashion sector
2 - Skills
Cognitive - Practical
1) To be able to create and present designs in accordance with the budget and time period determined for the target market
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction and general information about the course; Fashion and apparel industry dynamics, general structure and main terms.	Mastering Fashion Buying and Merchandising Management-Introduction Apparel Merchandising-Chapter 1,2
2)	Fashion marketing and marketing process: Merchandising and customer representation, duties and responsibilities.	Mastering Fashion Buying and Merchandising Management-Chapter 2 Apparel Merchandising-Chapter 1,2
3)	Fashion procurement and procurement process: Fashion procurement, duties and responsibilities.	Mastering Fashion Buying and Merchandising Management-Chapter 1
4)	Design management; fashion calendar and fashion weeks; monitoring, research and analysis of trends	Mastering Fashion Buying and Merchandising Management- Chapter 3
5)	Understanding consumer behavior.
6)	Market research: Determination of target market; planning the collection in accordance with the target market, brand identity and fashion trends.	Mastering Fashion Buying and Merchandising Management-Chapter 4 Apparel Merchandising-Chapter 3 Retailing Management-Chapter 7,8
7)	Midterm Exam	...
8)	Review of the midterm exam results	...
9)	Product development, product planning and management	Mastering Fashion Buying and Merchandising Management-Chapter 6 Apparel Merchandising-Chapter 4,5,6 Retailing Management-Chapter 14
10)	Creating a purchase schedule and budget; cost and pricing; planning a collection appropriate to the purchase or sale budget	Apparel Merchandising-Chapter 7 Retailing Management-Chapter 15,16,17
11)	Purchasing and supply chain management.	Mastering Fashion Buying and Merchandising Management-Chapter 7 Apparel Merchandising-Chapter 9,10,11
12)	Inventory management and distribution channels	Mastering Fashion Buying and Merchandising Management-Chapter 8 Retailing Management-Chapter 15
13)	Retail Management; visual product management; store atmosphere	Mastering Fashion Buying and Merchandising Management-Chapter 9 Retailing Management-Chapter 18
14)	Current approaches and expectations in fashion purchasing and marketing.	Mastering Fashion Buying and Merchandising Management-Chapter 10 Apparel Merchandising-Chapter 12
15)	Final Evaluation of the course	...
16)	Final Exam	...

Sources

Course Notes / Textbooks:	Mastering Fashion Buying and Merchandising Management
References:	Mastering Fashion Buying and Merchandising Management

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	4	3
Program Outcomes
1) To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge
2) Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
3) To finalize a design project based on a concept by planning and implementing steps.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge	5
2)	Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
3)	To finalize a design project based on a concept by planning and implementing steps.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Problem Solving
Project preparation
Q&A / Discussion
Application (Modelling, Design, Model, Simulation, Experiment etc.)
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Observation
Presentation
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	16	32
Total Workload		80