Master of Arts in Fashion Design non-thesis | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code: | MOD534 | ||||||||
Course Name: | Fashıon Merchandısıng | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | |||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi SEMA YALÇIN | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi SERRA ORKAN Dr. Dilek YOLAŞ Dr.Öğr.Üyesi SEMA YALÇIN |
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Course Assistants: |
Course Objectives: | The course aims to inform students about fashion purchasing and fashion marketing. Discusses the importance and role of marketing in designing and purchasing fashion products. It gives information about different job descriptions, fashion purchasing, product development, customer representative and brand management to the students who want to work in fashion sector. |
Course Content: | Fashion Marketing Management; fashion buying and merchandising; determination and analysis of trends; investigation of consumer behavior; market research and determination of target market; product development and purchasing process; planning collections in line with budget, trends, target market and brand identity. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction and general information about the course; Fashion and apparel industry dynamics, general structure and main terms. | Mastering Fashion Buying and Merchandising Management-Introduction Apparel Merchandising-Chapter 1,2 |
2) | Fashion marketing and marketing process: Merchandising and customer representation, duties and responsibilities. | Mastering Fashion Buying and Merchandising Management-Chapter 2 Apparel Merchandising-Chapter 1,2 |
3) | Fashion procurement and procurement process: Fashion procurement, duties and responsibilities. | Mastering Fashion Buying and Merchandising Management-Chapter 1 |
4) | Design management; fashion calendar and fashion weeks; monitoring, research and analysis of trends | Mastering Fashion Buying and Merchandising Management- Chapter 3 |
5) | Understanding consumer behavior. | |
6) | Market research: Determination of target market; planning the collection in accordance with the target market, brand identity and fashion trends. | Mastering Fashion Buying and Merchandising Management-Chapter 4 Apparel Merchandising-Chapter 3 Retailing Management-Chapter 7,8 |
7) | Midterm Exam | ... |
8) | Review of the midterm exam results | ... |
9) | Product development, product planning and management | Mastering Fashion Buying and Merchandising Management-Chapter 6 Apparel Merchandising-Chapter 4,5,6 Retailing Management-Chapter 14 |
10) | Creating a purchase schedule and budget; cost and pricing; planning a collection appropriate to the purchase or sale budget | Apparel Merchandising-Chapter 7 Retailing Management-Chapter 15,16,17 |
11) | Purchasing and supply chain management. | Mastering Fashion Buying and Merchandising Management-Chapter 7 Apparel Merchandising-Chapter 9,10,11 |
12) | Inventory management and distribution channels | Mastering Fashion Buying and Merchandising Management-Chapter 8 Retailing Management-Chapter 15 |
13) | Retail Management; visual product management; store atmosphere | Mastering Fashion Buying and Merchandising Management-Chapter 9 Retailing Management-Chapter 18 |
14) | Current approaches and expectations in fashion purchasing and marketing. | Mastering Fashion Buying and Merchandising Management-Chapter 10 Apparel Merchandising-Chapter 12 |
15) | Final Evaluation of the course | ... |
16) | Final Exam | ... |
Course Notes / Textbooks: | Mastering Fashion Buying and Merchandising Management |
References: | Mastering Fashion Buying and Merchandising Management |
Learning Outcomes | 1 |
2 |
4 |
3 |
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Program Outcomes | ||||
1) To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge | ||||
2) Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics | ||||
3) To finalize a design project based on a concept by planning and implementing steps. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge | 5 |
2) | Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics | |
3) | To finalize a design project based on a concept by planning and implementing steps. |
Expression | |
Individual study and homework | |
Lesson | |
Problem Solving | |
Project preparation | |
Q&A / Discussion | |
Application (Modelling, Design, Model, Simulation, Experiment etc.) | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Observation | |
Presentation | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 32 |
Total Workload | 80 |