MRK615 Current Issues In Marketing & Supply ChainIstanbul Okan UniversityDegree Programs PhD in Business Administration (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
PhD in Business Administration (English)
PhD TR-NQF-HE: Level 8 QF-EHEA: Third Cycle EQF-LLL: Level 8

General course introduction information

Course Code: MRK615
Course Name: Current Issues In Marketing & Supply Chain
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 10
Language of instruction: EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Department Elective
Course Level:
PhD TR-NQF-HE:8. Master`s Degree QF-EHEA:Third Cycle EQF-LLL:8. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. FİGEN YILDIRIM
Course Lecturer(s): Assoc. Prof. EDİN GÜÇLÜ SÖZER
Course Assistants:

Course Objective and Content

Course Objectives: This course designed to prepare doctoral candidates to discuss and conduct research in the latest developments in management and organizations area.
Course Content: • Identify and follow current research on the field of marketing and supply chain
• To conduct research in the field of marketing and supply chain

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) • Identify and follow current research on the field of marketing and supply chain
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1)
2.1) • To conduct research in the field of marketing and supply chain
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Current issues in marketing and supply chain No.
2) • Current issues in marketing and supply chain Read on to research in the field of marketing and supply chain to discuss in class
3) • Current issues in marketing and supply chain Read on to research in the field of marketing and supply chain to discuss in class
4) • Current issues in marketing and supply chain Read on to research in the field of marketing and supply chain to discuss in class
5) • Current issues in marketing and supply chain
6) • Current issues in marketing and supply chain
7) • Current issues in marketing and supply chain
8) • Current issues in marketing and supply chain
9) • Current issues in marketing and supply chain
10) • Current issues in marketing and supply chain
11) • Current issues in marketing and supply chain
12) • Current issues in marketing and supply chain
13) • Current issues in marketing and supply chain
14) • Current issues in marketing and supply chain
15) • Research Presentations Writing an article and preparing a presentation by conducting a research

Sources

Course Notes / Textbooks: Bu ders için yararlanılan bir ders kitabı yok.
References: Bu ders için yararlanılan bir ders kitabı yok.

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life.
2) To use scientific research methods and technology in decision processes of business.
3) Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions.
4) To be aware of current issues in the field of business and to gain sensitivity to problems.
5) Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner.
6) Defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities.
7) To be able to relate to other areas of business, to be aware of global and social ethical norms.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life. 2
2) To use scientific research methods and technology in decision processes of business.
3) Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions. 4
4) To be aware of current issues in the field of business and to gain sensitivity to problems. 1
5) Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner. 3
6) Defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities. 5
7) To be able to relate to other areas of business, to be aware of global and social ethical norms. 1

Learning Activity and Teaching Methods

Field Study
Peer Review
Brainstorming/ Six tihnking hats
Lesson
Q&A / Discussion
Technical Tour
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Individual Project
Presentation
Bilgisayar Destekli Sunum
Uzman / Jüri Değerlendirmesi
Yarışma

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
total %

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 10 10 100
Laboratory 0 10 0
Presentations / Seminar 5 0 0
Project 10 0 0
Homework Assignments 5 0 0
Preliminary Jury 5 10 50
Midterms 20 5 100
Final 20 0 0
Total Workload 250