Food Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE323

Course Name:

Corporate Communication Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to introduce the functioning of institutional communication and to examine the effects of communication on the formation of institutional image by focusing especially on administrative issues. The course requires students to understand the intra-institutional and non-institutional communication processes and learn how to conduct both communication lines in a harmonious manner. The processing of the issues will be enriched with sample case studies and discussed within the framework of corporate reputation management. In the second part of the course, it is emphasized that the institutional future strategies are shaped through the concepts of "institutional identity" and "institutional change". This section will be enriched with corporate reputation studies and visual identity principles and will be supported by in-class projects.

Course Content:

Developing corporate communication strategies and tactics
Defining the basic stages of corporate communication processes
Understanding the basic concepts of corporate communication
Providing solutions for corporate communication problems and crises
Understanding the importance of corporate communication in public relations discipline

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Students have a basic understanding of what corporate communication is, what its role in corporations is, and the different perspectives on corporate communication
2) Students understand key theories of corporate communication and public relations
2 - Skills
Cognitive - Practical
1) Students can apply theories and concepts of corporate communication to reallife corporations (
3 - Competences
Communication and Social Competence
1) Students can present their findings verbally and in writing.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction: Communication system What is corporate communication?	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
2)	Communicative: The bases of reputation management	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
3)	Creating identity and belonging at corporate level	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
4)	Institutional culture: Measurement and inventory.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
5)	Corporate brand communication.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
6)	Communication status detection.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
7)	MIDTERM EXAM
8)	Developing Reputation Platform: Strategies and Tactics	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
9)	Developing Reputation Platform II: Implementation	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
10)	Evaluation: Initial drafts of the projects.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
11)	Evaluation of cultural inventory results.	Homework: assigned reading for next class session - Orlitzky, Marc, Frank L. Schmidt, and Sara L. Rynes. "Corporate social and financial performance: A meta-analysis." Organization studies 24.3 (2003): 403-441.
12)	Evaluation of results and course materials.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
13)	Final project work, comments and evaluations.	Homework: Reading presentations for the next lesson
14)	Final project presentations.	Reading presentations for the next lesson
15)	Final project presentations	Reading presentations for the next lesson
16)	Final project presentations.	Reading presentations for the next lesson

Sources

Course Notes / Textbooks:	Ödev: Bir sonraki ders için okuma – Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
References:	Ödev: Bir sonraki ders için okuma – Orlitzky, Marc, Frank L. Schmidt, and Sara L. Rynes. "Corporate social and financial performance: A meta-analysis." Organization studies 24.3 (2003): 403-441.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4
Program Outcomes
1) Has sufficient background in mathematics, science and engineering related fields.
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5) Selects and uses the modern techniques and tools necessary for engineering applications.
6) Design experiments, conduct experiments, collect data, analyze and interpret results.
7) Works individually and in multi-disciplinary teams.
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14) Selects and uses the modern techniques and tools necessary for engineering applications.
15) Works individually and in multi-disciplinary teams
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18) Communicates using technical drawing.
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21) Has professional and ethical responsibility.
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has sufficient background in mathematics, science and engineering related fields.
2)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5)	Selects and uses the modern techniques and tools necessary for engineering applications.
6)	Design experiments, conduct experiments, collect data, analyze and interpret results.
7)	Works individually and in multi-disciplinary teams.
8)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14)	Selects and uses the modern techniques and tools necessary for engineering applications.
15)	Works individually and in multi-disciplinary teams
16)	Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17)	Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18)	Communicates using technical drawing.
19)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20)	Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21)	Has professional and ethical responsibility.
22)	Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23)	Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Learning Activity and Teaching Methods

Expression
Lesson
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50