Week |
Subject |
Related Preparation |
1) |
Introduce the course to the students |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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2) |
• Define media as a business.
• Describe media cathegories and roles.
• Explain size and composition of media industry.
• Summarize media planning in 21th century.
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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3) |
• Describe percentage, average, indexing and weighting.
• Identify audience concepts.
• Explain media costs.
• Define media effectiveness |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
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4) |
• Explain the importance of a strategic marketing plan.
• Define the relationship between marketing plan and media plan |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
5) |
• Define effective reach, recency and share of voice
• Describe target audience in media planning |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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6) |
• Explain advertising, sales promotion, product placement, direct marketing, word of mouth marketing and publicity.
• Put into practice an IMC planning process
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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7) |
MIDTERM EXAM |
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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8) |
• Explain the components of the traditional media as TV, radio, newspaper, magazines and out of home |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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9) |
• Define websites and other internet marketing tools.
• Describe social media in marketing.
• Find more information about blogs, blogging, social networking sites, social news sites, publishing platforms, video sharing sites.
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
10) |
• Explain the stages of the strategic media plan which are marketing situation analysis; statement of the problem; task definition; media model selection; establishment of media objectives; development of strategic plan; development of tactical plan; test of the plan. |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
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11) |
• Describe successful media negotiation.
• Define buying process.
• Explain how to buy television and radio. |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
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12) |
• Explain how to buy newspaper, magazines and out of home.
• List and interpret print negotiation tips.
• Write and discuss a media buying example. |
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
13) |
• Explain forms of internet advertising.
• List and describe methods of targeting internet advertising.
• Find more about how to buy keyword search advertising.
• Define buying banners and display advertising
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Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
14) |
• Describe cross platforms buys.
• Define media remnants.
• Explain and show online media auctions.
• Recognize bidding platforms.
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Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
15) |
• Describe cross platforms buys.
• Define media remnants.
• Explain and show online media auctions.
• Recognize bidding platforms.
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Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
16) |
FİNAL EXAM |
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537. |
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Program Outcomes |
Level of Contribution |
1) |
Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field. |
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2) |
Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data.
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3) |
Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. |
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4) |
Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence. |
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5) |
Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field.
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