Week |
Subject |
Related Preparation |
1) |
• Description of the course.
• Key features that a PR employee should have. |
• Answering questions and to research |
2) |
• Writing a press release.
• Rules to be considered when writing a press release.
• Do's and don'ts in the press release
• Discussing the issues by talking about the sample cases |
• To research about subject and to argue in the class.
• Writing a presss release coupled with the subject. |
3) |
• Issues to be considered for a press release to be newsworthy. |
• Homework delivery and discussion examining of assignments in classroom environment. |
4) |
• Mailing,
• Learning the writing techniques necessary for level communication with the customer
• Learning the effective message writing technique. |
• Collecting sample material about the subject. |
5) |
• Preparing corporate promotional text for customers.
• Identification of the main issues required for the corporate promotional text
• Rules to be observed |
• To the research and collecting materials for homework |
6) |
• Preparing corporate promotional text for customers.
• Identification of the main issues required for the corporate promotional text. |
• Group works and continuing homework |
7) |
• Preparing a transcript in various opening, invitation, symposium events,
• Protocol ordering and importance in the opening speech text. |
• Collection of materials for classroom work |
8) |
• Prepare corporate invitation text for special occasions.
• Create invitation content. |
• To research and to continue of works for final assignment. |
9) |
• The importance of media relations for the event.
• Preparing press files. |
• To research and to continue of works for final assignment. |
10) |
• Report preparation after the event.
• Reporting techniques and rules to be considered
• Determining the topics of the report while reporting. |
• To research and to continue of works for final assignment. |
11) |
• The structure and importance of the language used in the press release that should be made at the time of the crisis. |
• Completing the drafts of the assignments. |
12) |
• FINAL EXAMINATION |
• Maintaining the examination of reference books related to the subject. |
13) |
• Submission of the final year assignments given to the created groups. |
• Rehandle and correcting of assignments in accordance with feedback. |
14) |
• Submission of notes |
• Corrections and formatting of final project. |
15) |
• Exam evaluation. |
End of semester |
16) |
End of semester |
End of semester |
Course Notes / Textbooks: |
1. Bivins, Thomas H. (2010), Public Relations Writing: Style and Format, Illinois:NTC Publising Group.
2. Jean, Georges (2010), Yazı: İnsanlığın Belleği, Çev. Nami Başer, İstanbul: Yapı Kredi Yayınları.
3. Okay, Ayla, Aydemir Okay (2010), Halkla İlişkiler, Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
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References: |
1. Özdemir, Emin (2010), Sözlü ve Yazılı Anlatım Sanatı, İstanbul: Remzi Kitabevi.
2. Paksoy, Arzu Çekirge (2013), Türkiye’de Halkla İlişkiler Uygulamaları, İstanbul: Rota Yayınları.
3. Ong, Walter J. (2010), Sözlü ve Yazılı Kültür, Çev. Sema Postacıoğlu Banon, İstanbul: Metis Yayınları.
4. Sektörün Penceresinden Halkla İlişkiler – Prof. Dr. Filiz Balta Peltekoğlu – Bamm Yayınları
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Program Outcomes |
Level of Contribution |
1) |
Awareness of professional and ethical responsibility. |
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2) |
Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems. |
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3) |
Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language. |
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4) |
Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. |
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5) |
Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
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6) |
Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. |
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7) |
Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively. |
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8) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose. |
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9) |
Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. |
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10) |
Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. |
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11) |
Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems. |
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