HRE415 Public Relations in Public AdministrationIstanbul Okan UniversityDegree Programs Geomatic EngineeringGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Geomatic Engineering
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE415
Course Name: Public Relations in Public Administration
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi HAVVA PALACI
Course Lecturer(s): Dr.Öğr.Üyesi FATMA YONCA TUNÇ
Dr.Öğr.Üyesi HAVVA PALACI
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to provide students an understanding on the concept of civil society; to introduce them to the features of civil society organizations and their roles and importance in society; and to gain ability to manage and analyze civil society organizations’ research, planning, implementation and evaluation processes within their marketing and communication activities.
Course Content: Examination of non-governmental theories; Explaining the basic characteristics of non-profit organizations; Explaining the development process of non-governmental as the third sector; Assessing of criterias for non-profit organizations; Explaining the need for marketing in non-governmental organizations; Explanation of the changing meanings of the concept of non-governmental in the historical development process; Explaining the concept of volunteering; Explaining of participatory and non-participatory communication in the non-govermental organizations; Explaining the concept of membership; Explaining the ways of resource development for non-governmental organizations; Definition of public relations targets in non-governmental organizations; Explaining the campaign planning process in non-govermental organizations; Explaining the process of campaign strategy development in non-govermental organizations; Monitoring and promotion as a part of the campaign action plan; Examination of the work of non-governmental organizations around the world,

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
2 - Skills
Cognitive - Practical
1) Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level. - Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
3 - Competences
Competence to Work Independently and Take Responsibility
1) Conduct studies at basic level within the field independently. - Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field. - Conduct activities towards the development of subordinates within a project.
Field Specific Competence
1) Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
Learning Competence
1) Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs. - Direct the education received to a higher education level in the same field or to an occupation in the same level. - Gain awareness of lifelong learning.
Communication and Social Competence
1) Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication. - Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals. - Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level. - Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.

Lesson Plan

Week Subject Related Preparation
1) The concept of public administration and its features Democracy decentralization Social State Discussing the concepts Course introduction Exam evaluation criteria dating Introduction of resources reading the syllabus
2) Building Trust in Public Institutions from a Public Relations PerspectiveBuilding Trust in Public Institutions from a Public Relations Perspective With the article titled "THE CONCEPT OF TRUST FROM A PUBLIC RELATIONS PERSPECTIVE: THE ROLE OF PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES IN BUILDING TRUST IN PUBLIC INSTITUTIONS", there are two-way Public Relations Communication, discussion, promotion and transparency and accountability in this article. Thus, the function of Public Relations in public institutions, the basic concepts related to the building of trust in the axis of democracy and participation will be learned. PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES PUBLIC RELATIONS MODELS Reading the chapter of the book on the subject Reading lecture notes
3) Implementation of Social Responsibility Principle of Public Relations in Public Institutions THE CONCEPT OF SOCIAL RESPONSIBILITY SOCIAL RESPONSIBILITY IN MODELS OF RELATIONS WITH PUBLIC Reading the article on "SOCIAL RESPONSIBILITY PRINCIPLE IN PUBLIC RELATIONS: KONYA METROPOLITAN MUNICIPALITY PRACTICE EXAMPLES FROM PUBLIC ORGANIZATIONS APPROACH" Compilation of lecture slides and case studies Preparing discussion questions
4) Internalizing the Importance of Local Governments • Understanding the importance of public relations in local governments • Learning of Public Relations practices in Local Administrations • Learning the functioning of the Public Relations process in Local Administrations • Learning the recognition and promotion tools of Public Relations in Local Administrations • Understanding the Internet applications of Public Relations in Local Administrations • Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society Related articles disscussion
5) COMPARISON OF PUBLIC RELATIONS IN THE PUBLIC AND PRIVATE SECTORS The differences in public relations are the basic elements of public relations; • Organizing, • Aim, • Legislation, • Target Audience and Parties, • Methods and Applications, • Financing, • Audit Reading Related Publications Preparing questions on Discussion Topics
6) Functions of Public Relations in Public Administration 1) Recognition and 2) Introduction Reading related publications Prepare a discussion topic
7) Communication in the Public Space Social in the Framework of Agenda Setting Theory Media Usage The assignment to relatead agenda setting theory preparing questions and answers sample collection related to the subject from applications
8) Internalizing the Importance of Local Governments • Understanding the importance of public relations in local governments MIDTERM EXAM• Learning of Public Relations practices in Local Administrations • Learning the functioning of the Public Relations process in Local Administrations • Learning the recognition and promotion tools of Public Relations in Local Administrations • Understanding the Internet applications of Public Relations in Local Administrations • Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society Review of course content Review of resources
9) Digital Citizenship preparing questions and answers sample collection related to the subject from applications Digital (Digital) Citizenship applications
10) What should the Strategic Communication Plan include; • Determining the communication purpose, • The time the plan will remain in effect • Analysis of current situation, • Business target, • Communication target, • Target group, • Social stakeholders, Working on a strategic plan example Example case discussion Question answer
11) Public administration services to the public (elimination of the lack of knowledge and recognition) tools Information and Direction Desks Desk Phone lines Tabs to be found on web pages Statements to be made on social media Billboards, banners newspaper ads Example case discussion Question answer Examining the promotional activities of public institutions through their web pages
12) Preparation and preparation steps of Public Relations Program in Public Institutions Important Issues for Public Relations Programs Transparency Technology Use Purposes Methods Audit Control Evaluation Reading related publications and public relations books
13) Press Offices or Press and Public Relations Units in Public Institutions Structure of units Working principles Powers Duties and responsibilities Activities carried out Reading related publications and public relations books
14) *The place and importance of Public Relations in the organization of the public and private sectors *Names of Public Relations Units in the public and private sectors * Differences between public relations and private sector in terms of purpose * Legislation and Rulemaking in the functioning of public relations in the public and private sectors Review of final projects
15) Social media strategies and applications in public institutions *Creating a social media strategy (setting out communication goals, time and tactical planning, target audience definition) • To complete the formation of the management organization, • Cyber ​​security management (required information management for page security) • Making social network preferences (Which social media channels to use. to make a decision) • Creating a profile (Building profile pages in an architecture suitable for corporate identity to make) • Prepare a content plan • Preparing the contents Reading additional relevant resources
16) final exam Metin, H., & Altunok, M. (2002). Karşılaştırmalı bir yaklaşımla kamu yönetimi ve özel sektörde halkla ilişkiler. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, (3), 79-99.

Sources

Course Notes / Textbooks: Sivil Toplum Örgütlerinde Halkla İlişkiler
Ayhan Biber
2003, Nobel yayın dağıtım
9789755918846
References: Sivil Toplum Örgütlerinde Halkla İlişkiler
Ayhan Biber
2003, Nobel yayın dağıtım
9789755918846

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

6

Program Outcomes
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Learning Activity and Teaching Methods

Field Study
Individual study and homework
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 5
Presentation 1 % 5
Midterms 1 % 30
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Midterms 1 1
Final 1 1
Total Workload 50