Food Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE417

Course Name:

Public Relations in Art Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:	After a basic introduction to the field of strategic marketing communications, this course aims to provide an innovative perspective on the communication strategies of cultural institutions. Derste students who will be included in examples from the sector will have knowledge about fund resources and sponsorship development techniques.
Course Content:	Determine artistic needs of the public institutions Establish communication plans for different art institutions, including museums and galleries To provide new approaches for effective transfer of corporate identity of art institutions Prepare a sponsorship file Observing different funding sources and acquiring practice

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Civil society theories; transformation of civil society notion in history; civil society notion in history; Dynamics that provide to constitute civil society; definition of non-governmental organization; definition of non-profit organization; vision, mission and aim of non-governmental organization; types of non-profit organizations; development process of civil society as a third sector; different definitions of non-governmental organizations as a third sector; approaches oriented non-governmental organizational in different political structuring; organizational forms of non-governmental organizations in terms of democratic process; participant organization structure in non-governmental organization; importance of communication activity for non-governmental organization; in-house communication of non-governmental organization; importance and types of written communication in non-governmental organization; non-governmental organizations’ adaptation forms of new communication technologies to the in-house communication process.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction: Cultural Institution and communication	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
2)	If not, you are out: Strategy	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
3)	To make a difference: PR	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
4)	Critical factor: Press	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
5)	Sharp knife: Social media	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
6)	Investment in the future: Side fields / Sponsorships	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
7)	MIDTERM EXAM	Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted onlin
8)	Course host / Fund Development	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
9)	Course guest / Sponsorship	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
10)	Art and the Private Sector: Patronage and sponsorship from the market: Turkey and one on the private sector support for the arts presentations on case examples from other countries	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
11)	Art and State: a report on the state of the art in relation to another country chosen by Turkey and group	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
12)	Economics of art: Discussion on the value of art	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
13)	Intermediaries: Collectors, Art Traders, Galleries, Art Museums, Curators, Biennials, Art Fairs, Auction: Presentation on Istanbul and Venice Biennials	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
14)	Case study / Budgeting for a small event Budgeting and financial management for a festival	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
15)	General evaluation and closing	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003. Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
16)	FINAL EXAM	Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online

Sources

Course Notes / Textbooks:	Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
References:	Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Has sufficient background in mathematics, science and engineering related fields.
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5) Selects and uses the modern techniques and tools necessary for engineering applications.
6) Design experiments, conduct experiments, collect data, analyze and interpret results.
7) Works individually and in multi-disciplinary teams.
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14) Selects and uses the modern techniques and tools necessary for engineering applications.
15) Works individually and in multi-disciplinary teams
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18) Communicates using technical drawing.
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21) Has professional and ethical responsibility.
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has sufficient background in mathematics, science and engineering related fields.
2)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5)	Selects and uses the modern techniques and tools necessary for engineering applications.
6)	Design experiments, conduct experiments, collect data, analyze and interpret results.
7)	Works individually and in multi-disciplinary teams.
8)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14)	Selects and uses the modern techniques and tools necessary for engineering applications.
15)	Works individually and in multi-disciplinary teams
16)	Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17)	Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18)	Communicates using technical drawing.
19)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20)	Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21)	Has professional and ethical responsibility.
22)	Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23)	Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 5
Presentation	1	% 5
Midterms	1	% 30
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50