Week |
Subject |
Related Preparation |
1) |
Introduction of the course
- Introduction of the media
- Listing of advertisements in the channels
- Classification of advertisements
- Explaining marketing and sales management
- Discussion of theoretical issues |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
2) |
- Classification of advertising and explanation of its features
- Explanation of advertisements with examples according to the maker
- Explanation of advertisements with examples according to their purpose
- Explanation of advertisements with examples according to the target audience
- Explanation of advertisements with examples according to the message they carry
- Explanation of advertisements with examples according to time
- Explanation of advertisements with examples according to geographical criteria
- An overview of all the ads. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
3) |
- Explanation of the types of advertisements and their characteristics
- Explanation of the characteristics of printed advertisements (newspaper, magazine, catalog, brochure, flyer, insert)
- Explanation on the importance of print advertising in itself
- Explaining the differences in companies' approaches to print advertisements
- Explanation of the advantages and disadvantages of print ads
- An overview of print ads |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
4) |
- To review the types and characteristics of advertisements handled in the media
- Explanation of the characteristics of radio, TV, cinema advertisements
- Evaluation of the features of advertisements in terms of companies
- Explanation of the advantages and disadvantages of advertisements
- Explaining the differences in firms' and consumers' approaches to advertisements
- To make a general evaluation of advertisements. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
5) |
- To review the types and characteristics of advertisements handled in the media
- Explanation of the features of cinema, internet, social media advertisements
- Evaluation of the features of advertisements in terms of companies
- Explanation of the advantages and disadvantages of advertisements
- Explaining the differences in firms' and consumers' approaches to advertisements
- To emphasize the importance of networking
- To make a general evaluation of advertisements. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
6) |
- Explaining the importance and characteristics of customers and consumers
- Customer and consumer expectations and purchasing behavior
- Customer types and characteristics
- Customer segmentation and its importance
- Firms' strategies according to customers' expectations |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
7) |
- Introduction to Sales Management, explanation of basic concepts
- Market/market relationship and its importance
- Explanation of the characteristics of sales organization according to channels
- The importance of sales dynamics
- Customer Relationship Management |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
8) |
- Explanation of sales and its types
- Features of Advertising sales in service sales
- Explanation of the stages of advertising sales I (planning - approach)
- Explanation of the criteria for setting objectives in planning
- Approach - techniques for making appointments
- In the approach - explaining the aspects to be considered during the customer visit
|
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
9) |
- Explanation of the stages of advertising sales II (information gathering - need validation)
- Explaining the importance and criteria of information gathering
- Stating the importance of asking questions in information gathering with an example
- Explanation of the issues to be considered in need validation
- Addressing objections that may be encountered |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
10) |
- Explanation of the stages of advertising sales III (presentation- proposal and pricing)
- The importance of making a presentation will be emphasized
- Preparing a product presentation based on the information collected
- Explanation of proposals suitable for customer needs
- The importance of quoting a price for the service offered will be explained. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
11) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their characteristics will be explained.
- Objection handling techniques and their features will be emphasized
- General evaluation of sales stages will be made. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
12) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their features will be explained.
- The techniques and features of meeting objections will be emphasized
General evaluation of sales stages will be made. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
13) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their characteristics will be explained.
- Objection handling techniques and their features will be emphasized |
None |
|
Program Outcomes |
Level of Contribution |
1) |
Gains the ability to interpret social developments with the theoretical knowledge that is acquired and a critical perspective. |
|
2) |
Has knowledge about other disciplines and is open to lifelong learning to be able to success interdisciplinary work. |
5 |
3) |
Has the ability to observe social, scientific and ethical values in the stages of data collection, interpretation and announcement while conducting research in the field. |
|
4) |
Graduates with a good knowledge of at least one foreign language and one foreign language at the entry level. |
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5) |
Gains a professional perspective with good observation ability and empathy. |
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6) |
Gains the ability to collect local, national and international data and conduct research in the field of social science. |
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7) |
Can make explanations to expert or non-expert audiences about their field or social issues, inform them and convey their thoughts, problems and solutions clearly in written and oral form. |
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8) |
Adopts various internship programs and applied studies. |
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9) |
Gains knowledge to work as a researcher, consultant or expert in the public or private sector. |
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10) |
Complies with the ethical rules accepted and encouraged by TÜBİTAK, YÖK and TÜBA and universal science within the context of research, and education. |
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