Food Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE454

Course Name:

History of Advertising

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. NUR ÖZDEN

Course Lecturer(s):

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Assistants:

Course Objective and Content

Course Objectives:

366/5000
With this course, the development and change of advertising from past to present will be taught in the context of both advertising channels and advertising strategies. Important building blocks in the world and Turkish advertising will be explained in their historical development. It is aimed to inform about the schools in the world and Turkish advertising and the advertisers who have left their mark on advertising.

Course Content:

Advertising practices in a world before modern ages; first examples of printed advertising; industrial revolution and advertising; advertising medium arouse in the early of 20th century and advertising; birth of an advertising as a sector; involvement process of the advertising to the marketing approach; realization of creative revolution in advertising; advertising in post-industrial age; globalization in advertising and advertising agency; advertising and advertising agency in Turkey; reflection of globalization to advertising sector in Turkey; development of occupational organization in advertising area in Turkey and in the world.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Ad date information 2 Interpret monitor the development of the advertising in the world and Turkey 3 To be able to explain the historical roots of the importance and different applications of advertising today 4 Turkey and to compare the development of the advertising in the world
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction of the Course • Scope • Rationale • Importance • Rules and Requirements	Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000.
2)	Advertising History in General • Scope • Limitations • Resources	Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010.
3)	Prepress Period: The emergence and development of basic advertising formats such as various marking and broaching.	Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010.
4)	Early Printing Period (15th century - 18th century): The development process and effects of newspaper and magazine advertising, along with various printed advertising techniques such as posters, posters, and flyers that emerged with the invention of the printing press.	Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010.
5)	Dissemination Period (1840-1900): In line with the impact of the industrial revolution, the development of the impact area of printed advertising and the emergence of the first advertising agencies in the face of the rapid development in the field of production-based market economy, transportation and education.	NONE
6)	Integration Period (1900–1925): Evaluation of the developments in agency functioning in advertising media and techniques, the emergence process of national and international advertising associations and associations.	Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015.
7)	Scientific Development Period (1925-1945): the emergence of radio and television advertising, the changing dimension of advertising in the process of understanding and using the importance of research methods in terms of advertising studies, establishing the relationship between advertising and market and consumer analysis.	Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015
8)	MİDTERM	Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010.
9)	Commercial and Social Integration (1945-1970): Understanding the image-centered development process and its consequences resulting from the spread of the liberal economies and the change in the production-consumption balance.	Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015.
10)	Creative Revolution: Bill Bernbach and the changes in the advertising world in the 60s.	Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014
11)	Brand Period (1970-1980): The increasing importance of brands in the consumer mind and the development of advertising practices on a brand basis.	Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014
12)	Post Industrial Period (1980-1990): Differentiation in advertising messages and the rise of lifestyle advertising.	Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010.
13)	Globalization Period (1990-2000): The birth of international markets with the integration of national markets, the emergence of network agencies and integrated marketing communication understanding.	Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008.
14)	The Rise of Digital Advertising (2000 and later): The emergence of technology-centric, online, interactive advertising concept in parallel with the development of new communication technologies.	Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008.
15)	The Future of Advertising	Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014
16)	FİNAL EXAM	Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010.

Sources

Course Notes / Textbooks:	Müge Elden, Reklam ve Reklamcılık
References:	Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. -

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Has sufficient background in mathematics, science and engineering related fields.
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5) Selects and uses the modern techniques and tools necessary for engineering applications.
6) Design experiments, conduct experiments, collect data, analyze and interpret results.
7) Works individually and in multi-disciplinary teams.
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14) Selects and uses the modern techniques and tools necessary for engineering applications.
15) Works individually and in multi-disciplinary teams
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18) Communicates using technical drawing.
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21) Has professional and ethical responsibility.
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has sufficient background in mathematics, science and engineering related fields.
2)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5)	Selects and uses the modern techniques and tools necessary for engineering applications.
6)	Design experiments, conduct experiments, collect data, analyze and interpret results.
7)	Works individually and in multi-disciplinary teams.
8)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14)	Selects and uses the modern techniques and tools necessary for engineering applications.
15)	Works individually and in multi-disciplinary teams
16)	Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17)	Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18)	Communicates using technical drawing.
19)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20)	Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21)	Has professional and ethical responsibility.
22)	Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23)	Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Lesson

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Jury	0	3	0
Total Workload			42