Geomatic Engineering
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

ITRD308

Course Name:

E-Commerce

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi ESRA OVALI

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

Being a knowledgeable and conscious part of a rising trade environment in a
world of increasing international competition, keeping up with global trade,
understanding the system, understanding all stakeholders of this systematic,
approaches and applications of e-commerce procedures will be emphasized.

Course Content:

1. Introduction to e-commerce
2. Business models and strategies in e-commerce
3. 3Digital marketing in e-commerce
4. Website development in e-commerce
5. Payment systems and security in e-commerce
6. Logistics and supply chain management in e-commerce
7. Mobile Commerce and Multi-Channel Strategies
8. Data analytics in e-commerce
9. Artificial intelligence in e-commerce
10. Legal and ethical issues in e-commerce
11. Project development and implementation in e-commerce
12. Management in e-commerce companies
13. E-Export – Dropshipping
14. E-commerce and State

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
1) 1. To understand the basic concepts of e-commerce.; 2 To understand the economic dimension of e-commerce.; 3 To understand the relationship between e-commerce and marketing.; 4 To understand the marketing process in an e-commerce environment.; 5 To understand the necessary information about secure shopping in an e-commerce environment.; 6 To understand e-sales planning.; 7 To understand e-commerce approaches.; 8 To understand the problems of e-sales management and develop solutions.; 9 To plan e-commerce activities.; 10 To carry out e-commerce activities.;
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce
2)	Business models and strategies in e-commerce
3)	Digital marketing
4)	Web site development
4)	Web site development
5)	E-commerce payment systems and security
6)	Logistics and supply chain management in e-commerce
7)	Mobile Commerce and Multi-Channel Strategies
8)	Data Analytics
9)	Artificial intelligence in e-commerce
10)	Legal and ethical issues in e-commerce
10)	Legal and ethical issues in e-commerce
11)	Project development and implementation in e-commerce
12)	Management in e-commerce companies
13)	E-Export – Dropshipping
14)	E-commerce and State Aids

Sources

Course Notes / Textbooks:
References:	Digital Marketing Strategy, Execution and Implementation, Dave Chaffey, Fiona Ellis, Sekin Publications October 2018

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Awareness of professional and ethical responsibility.
2)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3)	Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11)	Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Individual Project
Group project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Quizzes	1	% 20
Project	1	% 10
Midterms	2	% 15
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	8	8	64
Presentations / Seminar	5	5	25
Project	4	10	40
Quizzes	1	1	1
Midterms	1	1	1
Final	1	1	1
Total Workload			174