Geomatic Engineering | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UTIC308 | ||||||||
Course Name: | E-Commerce | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi AYŞE NUR TOPÇUOĞLU | ||||||||
Course Lecturer(s): |
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Course Assistants: |
Course Objectives: | The aim of this course is to understand the importance of quality and standards in global and international trade and emphasize their necessity. The purpose of quality and standards is to ensure that products, services, or processes meet specific expectations and guarantee continuity. This ensures customer satisfaction, meaning that the product or service is guaranteed to meet customer needs and expectations. It also increases efficiency, reduces errors, ensures more effective use of resources, and provides a competitive advantage. Quality products and services make it easier to stand out in the market and enhance brand reliability; quality products strengthen trust in the brand. Quality management supports continuous development and encourages improvement. |
Course Content: | Introduction to E-Commerce Business Models and Strategies in E-Commerce Payment Systems and Security in E-Commerce Legal and Ethical Issues in E-Commerce Logistics and Supply Chain Management in E-Commerce Website Development for E-Commerce Mobile Commerce and Omnichannel Strategies Data Analytics in E-Commerce Artificial Intelligence in E-Commerce Digital Marketing in E-Commerce Project Development, Implementation, and Website Creation in E-Commerce Management in E-Commerce Companies E-Export and Dropshipping Government Incentives for E-Commerce and E-Export |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | • Definition of the course • Understanding the increasing importance of e-commerce • Identifying key concepts related to e-commerce • Understanding e-commerce statistics and its past, present, and future | Homework: Assigned readings for the next class session. |
2) | • Explanation of the system's operation before the establishment of the website • Domain name, site name, basic technical features • Areas where the system will operate and their definitions, site infrastructure • Explanation of what needs to be done and known before setting up an e-commerce site (web, SEO, hosting, domain name, etc.) • Essential elements to consider when planning e-commerce • Creating an e-business idea • Identifying the resources to be used when creating an e-business idea • E-commerce and e-business concepts | Review of Notes for Week 2 |
3) | • Law No. 6563 on the Regulation of Electronic Commerce • Regulation on Service Providers and Intermediary Service Providers • Law No. 4077 on the Protection of Consumers • Notification on the Trust Seal in Electronic Commerce • Law No. 6698 on the Protection of Personal Data ("KVKK") • Law No. 6493 on Payment and Securities Settlement Systems, Payment Services, and Electronic Money Institutions | Review of the topics to be covered in the next week |
4) | • Contracted transportation • Cargo transportation • Inbound goods, outbound goods, and post-market logistics support, order fulfillment • Single logistics partnership, single inventory, and single e-logistics system (product storage, goods receipt, placement at the address, quality control, product picking, packaging, shipping, delivery, return acceptance, product status reporting, product control, finalization) | Review of Topics |
5) | • Law No. 6493 on Payment and Securities Settlement Systems, Payment Services, and Electronic Money Institutions • PAY PORTAL • PAYLINK • CEP POS • VIRTUAL POS • TROY • BKM EXPRESS • 3D SECURE • TECHPOS • GO | Review of Topics |
6) | • Definition of Mobile Commerce, its advantages and disadvantages • Mobile shopping – The future of mobile shopping • Augmented Reality (AR)/Voice Shopping/Social Media Integration/AI-supported recommendations • Chatbots • What is an API (Application Programming Interface)? • What are Multichannel and Omnichannel Strategies? | Review of topics |
7) | What is the data involved in e-commerce? • What is Data Analytics? • Types of Data Analytics • Artificial Intelligence (AI) • What does Artificial Intelligence encompass? • Subfields of Artificial Intelligence: Machine Learning/Deep Learning/Natural Language Processing/Computer Vision/Expert Systems • 6 different uses of Artificial Intelligence in e-commerce | Review of topics |
8) | Mıdterm Exam | - |
9) | • Teaching the necessary infrastructure for quickly setting up a website with professional site support from a technical expert trainer and AI-powered design. | - |
10) | • Online marketing opportunities • Marketing communication in e-commerce • Types of e-marketing • Co-branding and sponsorship • Search engines and other directory page marketing • Digital marketing • "Word of mouth" marketing (Affiliate Marketing) • Influencer marketing • Social media marketing • Viral marketing | Review of Topics |
11) | • Definition of E-Advertising • Types of E-Advertising • Features of E-Advertising • Interaction in E-Advertising | Review Of topics |
12) | • What is Digital Management? • Definition • Characteristics • CDO – Chief Digital Officer – Digital Leader's characteristics • Differences with senior marketing managers (CMO) • Common characteristics, management styles • Expectations from CDOs | Review of the discussed topics and the website |
13) | • Essentials of selling goods to individual customers abroad through online sales channels (e-commerce site, Instagram, Facebook, etc.) • Issuing invoices for sales without VAT • Shipping orders (packages) via micro export • Exporting by regulating the Export Notification via the Electronic Trade Customs Declaration (ETGB) • What is stockless e-commerce? • Advantages • Disadvantages • Processes | Review of the topics and the website |
14) | • By our Ministry of Trade • Support provided to companies engaged in e-export and e-commerce, aiming to market their products abroad and increase sales, considered as foreign exchange-earning services under e-export activities. | Review of term |
15) | Final Exam | - |
Course Notes / Textbooks: | Dijital Pazarın Sihirli Kapısı E-Ticaret, Mehmet Fatih Yıldırım, Verno Kitap,2024 Dijital Kalkınma, Anonim, Gazi Kitapevi,2024 Yeni Başlayanlar İçin E-Ticaret, Ümit Büyükyıldırım,LongPlay,2014 Google AdWords Dinamik Anahtar Kelime Kullanımı: Google AdWords'te Etkili Reklamcılık Taktikleri, e kitap,Aktif yayınları,2015 E–Ticaret,Mehmet Akif Çakırer Seçkin Yayınları, Şubat 2019 Dijital Pazarlama Strateji, Yürütme ve Uygulama,Dave Chaffey,Fiona Ellis, Seçkin Yayınları Ekim 2018 İnternette Pazarlama,Mehmet Marangoz, Seçkin Yayınları,Eylül 2018 E–Ticaret Web Sitelerinde Müşteri Memnuniyeti,Mustafa Emre CivelekSeçkin yayınları,Temmuz 2017 e-Ticaret,Dr.Zeynep İYİLER, e kitap, https://www.iso.org.tr/sites/1/upload/files/e-ticaret-2015-3941.pdf |
References: | Dijital Pazarın Sihirli Kapısı E-Ticaret, Mehmet Fatih Yıldırım, Verno Kitap,2024 Dijital Kalkınma, Anonim, Gazi Kitapevi,2024 Yeni Başlayanlar İçin E-Ticaret, Ümit Büyükyıldırım,LongPlay,2014 Google AdWords Dinamik Anahtar Kelime Kullanımı: Google AdWords'te Etkili Reklamcılık Taktikleri, e kitap,Aktif yayınları,2015 E–Ticaret,Mehmet Akif Çakırer Seçkin Yayınları, Şubat 2019 Dijital Pazarlama Strateji, Yürütme ve Uygulama,Dave Chaffey,Fiona Ellis, Seçkin Yayınları Ekim 2018 İnternette Pazarlama,Mehmet Marangoz, Seçkin Yayınları,Eylül 2018 E–Ticaret Web Sitelerinde Müşteri Memnuniyeti,Mustafa Emre CivelekSeçkin yayınları,Temmuz 2017 e-Ticaret,Dr.Zeynep İYİLER, e kitap, https://www.iso.org.tr/sites/1/upload/files/e-ticaret-2015-3941.pdf |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||||
1) Awareness of professional and ethical responsibility. | ||||||||||
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems. | ||||||||||
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language. | ||||||||||
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | ||||||||||
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.) | ||||||||||
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | ||||||||||
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively. | ||||||||||
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose. | ||||||||||
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. | ||||||||||
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | ||||||||||
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Awareness of professional and ethical responsibility. | |
2) | Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems. | |
3) | Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language. | |
4) | Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | |
5) | Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.) | |
6) | Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | |
7) | Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively. | |
8) | Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose. | |
9) | Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. | |
10) | Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | |
11) | Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems. |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Problem Solving | |
Project preparation | |
Report Writing | |
Application (Modelling, Design, Model, Simulation, Experiment etc.) | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Observation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 5 |
Homework Assignments | 1 | % 5 |
Presentation | 1 | % 20 |
Midterms | 2 | % 40 |
Final | 1 | % 30 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 8 | 112 |
Homework Assignments | 1 | 8 | 8 |
Midterms | 2 | 2 | 4 |
Final | 1 | 2 | 2 |
Total Workload | 168 |