HRE456 Advertising and Art Interaction Istanbul Okan UniversityDegree Programs Geomatic EngineeringGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Geomatic Engineering
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code: HRE456
Ders İsmi: Advertising and Art Interaction
Ders Yarıyılı: Fall
Ders Kredileri:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Type of course: Compulsory
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL
Course Lecturer(s): Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL
Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: The aim of this course is; to evaluate how artistic trends are used in advertising. To learn art movements. To show examples of art movements in advertising field products. To produce by being influenced by art movements in advertising field products.
Course Content: Art movements and Advertising
Aesthetic reflections of different art forms and movements in advertisement
Describe advertising in the context of art
To analyze the reflection of art movements in advertising

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Literary texts and advertising; relation of fine arts and advertising; visual art works and advertising; usage of mythological factor in advertising; relation of advertising and performance arts; relation of advertising and cinema; advertising and music; digital art and advertising.
2 - Skills
Cognitive - Practical
3 - Competences
Competence to Work Independently and Take Responsibility
Field Specific Competence
Learning Competence
Communication and Social Competence

Ders Akış Planı

Week Subject Related Preparation
1) Renaissance and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
2) Gothic and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
3) Classicism and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
4) Mannerism and examples used in examples Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
5) Baroque and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
6) Romanticism and examples used in advetising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
7) MIDTERM EXAM Karabacak, Z. İ. (2013). Reklam ve sanat ilişkisi. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 3(1), 64-76.
8) Realism and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
9) Expressionism and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
10) Cubism and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
11) Futurism and examples used in advertising Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
12) Dadaism and examples used in advertising Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
13) Surrealism and examples used in advertising Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
14) Impressionism and examples used in advertising Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
15) Minimalism and examples used in advertising Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
16) FINAL EXAM Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.

Sources

Course Notes / Textbooks: Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.
Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.

References: Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları

1

Program Outcomes
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Beyin fırtınası /Altı şapka
Bireysel çalışma ve ödevi
Rol oynama
Soru cevap/ Tartışma

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Sunum

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Duration (Hours) Workload
Course Hours 16 3 48
Midterms 1 1 1
Final 1 1 1
Total Workload 50