Food Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE456

Course Name:

Advertising and Art Interaction

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Lecturer(s):

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is; to evaluate how artistic trends are used in advertising. To learn art movements. To show examples of art movements in advertising field products. To produce by being influenced by art movements in advertising field products.
Course Content:	Art movements and Advertising Aesthetic reflections of different art forms and movements in advertisement Describe advertising in the context of art To analyze the reflection of art movements in advertising

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Literary texts and advertising; relation of fine arts and advertising; visual art works and advertising; usage of mythological factor in advertising; relation of advertising and performance arts; relation of advertising and cinema; advertising and music; digital art and advertising.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Renaissance and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
2)	Gothic and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
3)	Classicism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
4)	Mannerism and examples used in examples	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
5)	Baroque and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
6)	Romanticism and examples used in advetising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
7)	MIDTERM EXAM	Karabacak, Z. İ. (2013). Reklam ve sanat ilişkisi. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 3(1), 64-76.
8)	Realism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
9)	Expressionism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
10)	Cubism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
11)	Futurism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
12)	Dadaism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
13)	Surrealism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
14)	Impressionism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
15)	Minimalism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
16)	FINAL EXAM	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.

Sources

Course Notes / Textbooks:	Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006. Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
References:	Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Has sufficient background in mathematics, science and engineering related fields.
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5) Selects and uses the modern techniques and tools necessary for engineering applications.
6) Design experiments, conduct experiments, collect data, analyze and interpret results.
7) Works individually and in multi-disciplinary teams.
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14) Selects and uses the modern techniques and tools necessary for engineering applications.
15) Works individually and in multi-disciplinary teams
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18) Communicates using technical drawing.
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21) Has professional and ethical responsibility.
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has sufficient background in mathematics, science and engineering related fields.
2)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5)	Selects and uses the modern techniques and tools necessary for engineering applications.
6)	Design experiments, conduct experiments, collect data, analyze and interpret results.
7)	Works individually and in multi-disciplinary teams.
8)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14)	Selects and uses the modern techniques and tools necessary for engineering applications.
15)	Works individually and in multi-disciplinary teams
16)	Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17)	Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18)	Communicates using technical drawing.
19)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20)	Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21)	Has professional and ethical responsibility.
22)	Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23)	Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Learning Activity and Teaching Methods

Brainstorming/ Six tihnking hats
Individual study and homework
Role Playing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Midterms	1	1	1
Final	1	1	1
Total Workload			50