Week |
Subject |
Related Preparation |
1) |
What Is Accident, Neglect And Risk? |
Video: http://www.haberturk.com/video/haber/izle/bp-meksika-korfezi-petrol-felaketi/151429 |
2) |
Crisis Definitions (Political, Economic, Corporate and Brand): What is a Crisis? / 5n of the Crisis / Reputation Management / Brand, Reputation and Crisis / |
Marka İtibarı: Vaka Çalışması Firestone-Explorer Krizi / Şirketler Rüya Büyüsünü Neden Yitirir?
Tüketici Markanın Yeni Sahibi Örnek Vaka: New Coke /
Video: http://www.temelaksoy.com/krize-care-inovasyondur/ |
3) |
How Should Crisis Communication Be Done? (Errors And Case Cases): Why Do We Do Communication? / Moving Forward In The Competition And Clearing Doubts / |
Vaka Analizi: Teknolojinin Geleceği ve Moore Kanunu
Video: http://www.haberturk.com/gundem/haber/1142715-develi-restaurantta-kezzap-dehseti |
4) |
Why is it difficult to predict the future / Strategic planning can be more creative / Strategy to shape the future / Unpredictable Crises for Companies |
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5) |
Crisis Management and Unpredictable Human Behaviors |
Zimbardo's Stanford Prison Experiment, Consumer Behavior / Different Consumer Patterns / Errors / Psychological and Socio-Cultural Effects / Milgram Experiment / Crisis Management and Marketing / "Black Book of Brands" |
6) |
Crisis and Scenarios: How to Prepare for Crises? / Sources of the Crisis / What are the Types of Crisis? / Crisis Communication Management / Stages of Crisis |
Lessons from Crises: Oil Companies and 'Niger Delta |
7) |
Principles of Crisis Management: Successful Crisis Management / What is Corporate Reputation? / Corporate Reputation Management / Unmanaged Reputation and Crisis Threatens Reputation |
Case Study: Exxon Valdez accident.
Case Analysis: Boeing's Successful Crisis Management. |
8) |
Crises and Transformation: New Management Approach and Profit Discussion in Companies / Generations and Changing Consumer Responses |
Unmanaged Crises (BP Mexico Case), Inadequate insights, Why did the Internet not take place among Microsoft's priorities? |
9) |
All About Crisis Management: 99 percent of the crisis is communication, 1 percent is technical / Crisis Planning Tips |
Risks and Foresights: Examples of Toyota, Samsung, IBM, DEC and Apple |
10) |
Crises and New Consumer Concept |
Consumer-Friendly Companies and Toyota Example / The Japanese Attack on the Swedish Watch Industry / The Face of Crisis Opportunities (The Birth of Swatch), Cargill and Disrepute |
11) |
Crisis Process and Changing Leadership |
Obedience to the Leader and the Milgram Experiment / Motorola's Bankruptcy. |
12) |
Crisis Management And Uncertainty |
Uncontrolled and Bankrupt Enron Model, Dotcom Crisis, Sustainability and Starbucks Model. |
13) |
Crisis Management and Pr Studies: Companies and Local Errors / Social Responsibility / Corporate Reputation. |
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14) |
New Approaches in Crisis Management: Mental modeling methods, Crisis preventive approaches, New reputation management. |
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Program Outcomes |
Level of Contribution |
1) |
Gains the ability to interpret social developments with the theoretical knowledge that is acquired and a critical perspective. |
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2) |
Has knowledge about other disciplines and is open to lifelong learning to be able to success interdisciplinary work. |
5 |
3) |
Has the ability to observe social, scientific and ethical values in the stages of data collection, interpretation and announcement while conducting research in the field. |
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4) |
Graduates with a good knowledge of at least one foreign language and one foreign language at the entry level. |
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5) |
Gains a professional perspective with good observation ability and empathy. |
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6) |
Gains the ability to collect local, national and international data and conduct research in the field of social science. |
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7) |
Can make explanations to expert or non-expert audiences about their field or social issues, inform them and convey their thoughts, problems and solutions clearly in written and oral form. |
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8) |
Adopts various internship programs and applied studies. |
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9) |
Gains knowledge to work as a researcher, consultant or expert in the public or private sector. |
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10) |
Complies with the ethical rules accepted and encouraged by TÜBİTAK, YÖK and TÜBA and universal science within the context of research, and education. |
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