Week |
Subject |
Related Preparation |
1) |
• Identification of key terms
• Introducing the final project
• Giving information about necessary reading books
• Promote additional resources |
|
2) |
• Understanding sections of e-marketing
Understanding the relationship with off-line communication channels
• Define e-commerce and e-business separation
• Identification of unique features of e-commerce technology, discussion of its impact on business
• Recognize Web 2.0 applications
• Learn about the most important types of e-commerce
• Discussing fundamentals and growth of e-commerce
• Preparation for final project |
|
3) |
• Segmentation, targeting and positioning in e-marketing
• Understanding buyer behavior
• Understand the markets
• Choosing the right methods for purchasing behavior and market research |
|
4) |
• Identification of market research
• Understand market research
• Market research process
• Marketing Intelligence and Information System (MIIS) |
|
5) |
• Learning of demand maturity
• Learning content marketing
• Understanding of demand creation strategies in the on-line environment
• Persona and block importance |
|
6) |
• Understanding Search Engine Optimization (SEO)
• The importance of on-page SEO in site design and updates
• The importance of out-of-page SEO
• Understand the bases of site availability |
|
7) |
• Establish and manage effective marketing and brand building websites
• Understand digital marketing strategies
• Understanding the planning process for setting up a website
• Learning the points to be considered in content and design
• Learning how to measure site traffic |
|
8) |
midterm exam |
|
9) |
• Important issues when choosing the best route for e-commerce site equipment
• Identify additional tools to improve Web site performance
• Important issues with developing mobile websites and applications |
Presenting the first draft of the final project
Reading chapters 9 and 11 |
10) |
• E-commerce business models
• Important b2c business models
• Important b2b business models
• How e-commerce changes business: strategy, structure and processes
• Social, mobile and local marketing relationship |
Continue working on the final project |
11) |
• Online retail sector
Analyze the viability of online firms
• E-tailing Business Models
• How to be successful in e-commerce sites
• Product page
• Navigation
• Facilitating the payment process
• Important delivery issues
• Legislation on Consumer Protection |
Reading chapter 11 of the book |
12) |
• Increasing importance of B2B e-commerce
• Trends in B2B e-commerce
• Important B2B websites
• Choosing the most suitable B2B epazares for Firms
• Government subsidies applied to B2B websites |
Due: delivery of the first draft of the Final Project for examination
Reading chapter 10 of the book |
13) |
• The role of social media in e-marketing
• Features of mobile marketing
• formats that can be used in social media
• Types of social media content
• Social media periodic content planning
• Use advertising and promotional methods on social networks |
Return of Final Project drafts examined
Read chapter 8 of the book |
14) |
• Presentations of semester projects are held |
|
15) |
Final Exam |
Studying the final exam |
|
Program Outcomes |
Level of Contribution |
1) |
To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life |
4 |
2) |
To use scientific research methods and technology in decision processes of business |
3 |
3) |
Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions |
3 |
4) |
to be aware of current issues in the field of business and to gain sensitivity to problems |
4 |
5) |
Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner |
3 |
6) |
defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities |
4 |
7) |
to be able to relate to other areas of business administration, to be aware of global and social ethical norms |
5 |