Executive MBA
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

E-MBA531

Course Name:

Strategic Management

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	8

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator :

Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ

Course Lecturer(s):

Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ

Course Assistants:

Course Objective and Content

Course Objectives:

The objective of this course is to introduce the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition. Strategic Management is an integrative and interdisciplinary course. It assumes a broad view of the environment that includes buyers, suppliers, competitors, technology, the economy, capital markets, government, and global forces and views the external environment as dynamic and characterized by uncertainty. In studying strategy, the course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics.

Course Content:

Strategic Management deals with the methods that businesses and institutions must use in order to achieve their goals in their chosen business field. Strategy, management and planning are the main axes of this course. Strategy, planning and management issues, the current state of affairs (mission), the place where they want to be in the future (vision), and the working values they set for achieving this goal are related to institutional-business-operational strategies. In our course, these topics are explained in a phased and integrated way.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understand the evolutions and challenges of globalization in business.
2 - Skills
Cognitive - Practical
1) To recognize the critical importance of globalization towards modern economy.
3 - Competences
Competence to Work Independently and Take Responsibility
Field Specific Competence
Learning Competence
Communication and Social Competence

Lesson Plan

Week	Subject	Related Preparation
1)	• Explain the period topics. • Explain the elements of strategic management. • Defines business management.
2)	• Explain the strategic management process. • Discuss the evolution of strategic analysis. • Defines the strategic orientation of the home.
3)	• Discuss Forecasting Techniques. • They open up the general and business environment. • Explains the techniques used in the analysis of the external environment.
4)	• Explain the analysis of critical success factors. • Describe the entity's assets and capabilities. • Discuss techniques used in business analysis.
5)	• Explain the importance of governance in business. • Discuss international corporate governance models and practices. • Describe the concept of social responsibility in enterprises
6)	• Explains the analysis of the concept of internationalization. • Explain strategic management practices in enterprises. • Define and discuss strategic management method.
7)	• Explain the techniques used to identify institutional strategies. • Discusses various mergers and acquisitions. • Explain the elements of risk and mutual trust in cooperation.
8)	• Explain the concepts related to strategic management. • Defines the strategic management process. • Explain strategic direction.
9)	• Analysis of the resulting dynamics of globalization. • Explains the concept of separation of strategies and departments. • Describes business structures.
10)	• Explain diversification strategies. • Discuss basic strategies. • Defines value-based strategic management.
11)	• They open learning around the world. • Define competitive strategies. • Discuss sustainable competitive advantage.
12)	• Explains global corporate research. • Define senior strategies. • Boston advisory group business units disclose the portfolio management matrix.
13)	• Explains social responsibility. • Discusses the utility approach. • Discusses justice approach.
14)	• Discuss quality homes as a strategic tool. • Discuss exemplary practices. • Describe the concepts of technology and quality.
15)	final exam

Sources

Course Notes / Textbooks:	İşletmelerde Stratejik Yönetim, Hayri Ülgen- S. Kadri Mirze, Beta Yayınları, İstanbul, 2010 ISBN : 9786053331070
References:	İşletmelerde Stratejik Yönetim, Hayri Ülgen- S. Kadri Mirze, Beta Yayınları, İstanbul, 2010 ISBN : 9786053331070

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2
Program Outcomes
1) To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life
2) To use scientific research methods and technology in decision processes of business
3) Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions
4) to be aware of current issues in the field of business and to gain sensitivity to problems
5) Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner
6) defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities
7) to be able to relate to other areas of business administration, to be aware of global and social ethical norms

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life	5
2)	To use scientific research methods and technology in decision processes of business	3
3)	Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions	5
4)	to be aware of current issues in the field of business and to gain sensitivity to problems	5
5)	Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner	4
6)	defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities	5
7)	to be able to relate to other areas of business administration, to be aware of global and social ethical norms	4

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Reading
Homework
Q&A / Discussion
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Group project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	15	90
Homework Assignments	13	13
Midterms	4	33
Final	5	47
Total Workload		228