Sociology
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE431

Course Name:

Entertainment Public Relations

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

Bu dersi başarı ile tamamlayan öğrenciler;
Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular
Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur
Etkin sponsorluk dosyaları hazırlar ve sunar
Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir.
Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir.

Course Content:

Week 1: Entertainment industry, organizational structures and communication
Week 2 : Audience and segmentation in the entertainment industry
Week 3: Entertainment news, communication with the entertainment press and social media
Week 4 : Event types and event management in the entertainment industry
Week 5 : Public relations practices in thematic amusement, history and culture parks
Week 6 : Public relations practices in tourism sector
Week 7: Midterm Week
Week 8 : Public relations circle within the framework of publishing and digital publishing platforms
Week 9: Public relations within the framework of major productions, independent films and festivals
Week 10: Communication and public relations in video games
Week 11: Public relations in the sports industry
Week 12 Project Presentations
Week 13 Project Presentations
Week 14 Project Presentations

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Upon successful completion of this course, students will be able to; Apply commonly used public relations practices to promote an event from a creative perspective Create public relations strategies for events or campaigns Prepares and presents effective sponsorship files Evaluates the results of campaign-based public relations practices in the entertainment industry. Produces creative content for events on various digital channels such as micro-blogs, blogs or v-blogs.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Entertainment industry, organizational structures and communication.	none
2)	Entertainment news, communication with the entertainment press and social media	none
3)	Audience and segmentation in the entertainment industry	none
4)	Public relations practices in thematic amusement, history and culture parks	none
5)	Public relations practices in tourism sector	none
6)	Event types and event management in the entertainment industry	none
7)	Midterm week	none
8)	Public relations circle around broadcasting and digital publishing platforms	none
9)	Public relations around major productions, independent films and festivals	none
10)	Communication and PR in Video Games	none
11)	Public relations in the sports industry	none
12)	Project Presentations	none
13)	Project Presentations	none
14)	Project Presentations	none

Sources

Course Notes / Textbooks:	none
References:	none

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Gains the ability to interpret social developments with the theoretical knowledge that is acquired and a critical perspective.
2) Has knowledge about other disciplines and is open to lifelong learning to be able to success interdisciplinary work.
3) Has the ability to observe social, scientific and ethical values in the stages of data collection, interpretation and announcement while conducting research in the field.
4) Graduates with a good knowledge of at least one foreign language and one foreign language at the entry level.
5) Gains a professional perspective with good observation ability and empathy.
6) Gains the ability to collect local, national and international data and conduct research in the field of social science.
7) Can make explanations to expert or non-expert audiences about their field or social issues, inform them and convey their thoughts, problems and solutions clearly in written and oral form.
8) Adopts various internship programs and applied studies.
9) Gains knowledge to work as a researcher, consultant or expert in the public or private sector.
10) Complies with the ethical rules accepted and encouraged by TÜBİTAK, YÖK and TÜBA and universal science within the context of research, and education.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Gains the ability to interpret social developments with the theoretical knowledge that is acquired and a critical perspective.
2)	Has knowledge about other disciplines and is open to lifelong learning to be able to success interdisciplinary work.
3)	Has the ability to observe social, scientific and ethical values in the stages of data collection, interpretation and announcement while conducting research in the field.
4)	Graduates with a good knowledge of at least one foreign language and one foreign language at the entry level.
5)	Gains a professional perspective with good observation ability and empathy.
6)	Gains the ability to collect local, national and international data and conduct research in the field of social science.
7)	Can make explanations to expert or non-expert audiences about their field or social issues, inform them and convey their thoughts, problems and solutions clearly in written and oral form.
8)	Adopts various internship programs and applied studies.
9)	Gains knowledge to work as a researcher, consultant or expert in the public or private sector.
10)	Complies with the ethical rules accepted and encouraged by TÜBİTAK, YÖK and TÜBA and universal science within the context of research, and education.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Observation
Individual Project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Midterms	1	1	1
Final	1	1	1
Total Workload			2