Nutrition and Dietetics (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE431 | ||||||||
Course Name: | Entertainment Public Relations | ||||||||
Course Semester: |
Spring |
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Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
Course Lecturer(s): |
Assoc. Prof. NEZAHAT HANZADE URALMAN |
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Course Assistants: |
Course Objectives: | Bu dersi başarı ile tamamlayan öğrenciler; Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur Etkin sponsorluk dosyaları hazırlar ve sunar Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir. Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir. |
Course Content: | Week 1: Entertainment industry, organizational structures and communication Week 2 : Audience and segmentation in the entertainment industry Week 3: Entertainment news, communication with the entertainment press and social media Week 4 : Event types and event management in the entertainment industry Week 5 : Public relations practices in thematic amusement, history and culture parks Week 6 : Public relations practices in tourism sector Week 7: Midterm Week Week 8 : Public relations circle within the framework of publishing and digital publishing platforms Week 9: Public relations within the framework of major productions, independent films and festivals Week 10: Communication and public relations in video games Week 11: Public relations in the sports industry Week 12 Project Presentations Week 13 Project Presentations Week 14 Project Presentations |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Entertainment industry, organizational structures and communication. | none |
2) | Entertainment news, communication with the entertainment press and social media | none |
3) | Audience and segmentation in the entertainment industry | none |
4) | Public relations practices in thematic amusement, history and culture parks | none |
5) | Public relations practices in tourism sector | none |
6) | Event types and event management in the entertainment industry | none |
7) | Midterm week | none |
8) | Public relations circle around broadcasting and digital publishing platforms | none |
9) | Public relations around major productions, independent films and festivals | none |
10) | Communication and PR in Video Games | none |
11) | Public relations in the sports industry | none |
12) | Project Presentations | none |
13) | Project Presentations | none |
14) | Project Presentations | none |
Course Notes / Textbooks: | none |
References: | none |
Learning Outcomes | 1 |
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Program Outcomes | |||||||||
1) Graduates have the knowledge of attaining scientific knowledge in the field, monitoring, evaluating and applying current literature. | |||||||||
2) Graduates provide preventive health education for individual, family and community by using the information obtained in health field. | |||||||||
3) Graduates take responsibility as individuals and team members to solve complex and unforeseen problems encountered in the field of practice. | |||||||||
4) Graduates fulfill their responsibility to produce scientific knowledge specific to their field, or conduct descriptive research. | |||||||||
5) Graduates evaluates advanced knowledge and skills in the field of health with a critical approach. | |||||||||
6) Graduates transfer information and solution proposal for problems to people and institutions concerned about health field in written and verbally; listen to the thoughts, expectations and expectations of the people and institutions concerned. | |||||||||
7) Graduates become a role model for colleagues and society through Professional identity. | |||||||||
8) Graduates are competent enough to understand the anatomy, physiological functions and behavior of healthy individuals and/or the patients; it is empowering to understand the relationship between the individual's health and the physical and social environment. | |||||||||
9) As an individual, he acts in accordance with laws, regulations, legislation and professional codes of ethics regarding his duties, rights and responsibilities. | |||||||||
10) Cooperate with persons from related disciplines and act in accordance with social, scientific, cultural and ethical values at the stages of data collection, interpretation, application and announcement of results related to the health field. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Graduates have the knowledge of attaining scientific knowledge in the field, monitoring, evaluating and applying current literature. | |
2) | Graduates provide preventive health education for individual, family and community by using the information obtained in health field. | |
3) | Graduates take responsibility as individuals and team members to solve complex and unforeseen problems encountered in the field of practice. | |
4) | Graduates fulfill their responsibility to produce scientific knowledge specific to their field, or conduct descriptive research. | |
5) | Graduates evaluates advanced knowledge and skills in the field of health with a critical approach. | |
6) | Graduates transfer information and solution proposal for problems to people and institutions concerned about health field in written and verbally; listen to the thoughts, expectations and expectations of the people and institutions concerned. | |
7) | Graduates become a role model for colleagues and society through Professional identity. | |
8) | Graduates are competent enough to understand the anatomy, physiological functions and behavior of healthy individuals and/or the patients; it is empowering to understand the relationship between the individual's health and the physical and social environment. | |
9) | As an individual, he acts in accordance with laws, regulations, legislation and professional codes of ethics regarding his duties, rights and responsibilities. | |
10) | Cooperate with persons from related disciplines and act in accordance with social, scientific, cultural and ethical values at the stages of data collection, interpretation, application and announcement of results related to the health field. |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Technical Tour |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Observation | |
Individual Project |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 2 |