ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Sport Management | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General course introduction information
| Course Code: | SPOR306 | ||||||||
| Course Name: | Consumer Behavior in Sports and Recreation | ||||||||
| Course Semester: | Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Compulsory | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Prof. Dr. MÜSLİM BAKIR | ||||||||
| Course Lecturer(s): |
Prof. Dr. MÜSLİM BAKIR |
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| Course Assistants: |
Course Objective and Content
| Course Objectives: | To explain the science of Consumer Behavior in Sports Recreation with multidisciplinary aspects. To demonstrate the relationship between the other sciences and the students' analytical thinking skills. Explaining the types of consumer behavior. |
| Course Content: | • Uses the basic concepts of Consumer Behavior in Sports Recreation. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | Explaining the main objectives of the course and listening to student views | Information about the lesson plan |
| 2) | The relationship between consumer behavior and other sciences in sports recreation | |
| 3) | Consumer Behavior in Sports Recreation | |
| 4) | Philosophy of Consumer Behavior in Sports Recreation | Review of the next lesson |
| 5) | Recreation management in sport | |
| 6) | Psychology of recreation | |
| 7) | Types of recreation in sport | |
| 8) | Organizational Behavior in Recreational Activities | |
| 9) | Midterm | |
| 10) | Consumer behavior in public institutions | |
| 11) | Learning organizations in consumer behavior | |
| 12) | Human Resources Management in Consumer Behavior | Review of the next lesson |
| 13) | Marketing Models in Consumer Behavior | Review of the next lesson |
| 14) | Review of Topics |
Sources
| Course Notes / Textbooks: | • Daniel C. Funk., Consumer Behavior in Sport and Events, Marketing Action(2008). Butterworth-Heinemen is an imprint of Elsvier Linacre House, jourdan Hil, Burlinton. |
| References: | • Daniel C. Funk., Consumer Behavior in Sport and Events, Marketing Action(2008). Butterworth-Heinemen is an imprint of Elsvier Linacre House, jourdan Hil, Burlinton. |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
2 |
3 |
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|---|---|---|---|---|
| Program Outcomes | ||||
| 1) Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field. | ||||
| 2) Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data. | ||||
| 3) Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. | ||||
| 4) Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence. | ||||
| 5) Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field. | ||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field. | 4 |
| 2) | Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data. | 4 |
| 3) | Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. | 5 |
| 4) | Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence. | 3 |
| 5) | Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field. | 4 |
Learning Activity and Teaching Methods
| Expression | |
| Brainstorming/ Six tihnking hats | |
| Lesson | |
| Q&A / Discussion |
Assessment & Grading Methods and Criteria
| Homework | |
| Observation | |
| Bilgisayar Destekli Sunum |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Grading
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Midterms | 1 | 1 |
| Final | 1 | 1 |
| Total Workload | 41 | |