Sport Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

SPOR203

Course Name:

Marketing and Sales Techiniques in Sports

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. SERKAN ALPYAGİL

Course Lecturer(s):

Öğr.Gör. SERKAN ALPYAGİL

Course Assistants:

Course Objective and Content

Course Objectives:	To explain the science of marketing with multidisciplinary aspects. To demonstrate the relationship between the other sciences and the students' analytical thinking skills. The place of sports marketing in today's world. Selling Techniques in Sports to tell with multi-disciplinary aspects. The place and importance of sales phenomenon in today's sports industry.
Course Content:	Use the basic concepts of marketing science. Uses the basic concepts in Sports Sales Techniques.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Defines its function, objectives and philosophy related to sport.
2 - Skills
Cognitive - Practical
1) • Use the basic concepts of marketing science.
3 - Competences
Communication and Social Competence
Learning Competence
1) • Uses the development of marketing science and its relationship with other sciences.
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Explaining the main objectives of the course and listening to student views	Review of the next lesson
2)	The relationship of marketing with other sciences	Review of the next lesson
3)	Marketing related sciences	Review of the next lesson
4)	Marketing philosophy	Review of the next lesson
5)	Marketing management in sport	Review of the next lesson
6)	Psychology of marketing	Review of the next lesson
7)	Types of marketing in sports	Review of the next lesson
8)	Organizational behavior in sports marketing	Review of the next lesson
9)	MIDTERM
10)	Sports marketing in public institutions	Review of the next lesson
11)	Learning organizations in sports marketing	Review of the next lesson
12)	Human Resources Management in Marketing	Review of the next lesson
13)	Marketing Models in Sport	Review of the next lesson
14)	Review of Topics

Sources

Course Notes / Textbooks:	• Pedersen P, Thibault L. (2014). Contemporary Sport Management. 5th. Edition, Human Kinetics, USA. • Greenwell C, Danzey V, Shonk D. (2013) Managing Sport Events 1th. Edition, Human Kinetics, USA.
References:	• Bernard J., M., Stephen H., W., Sutton A. (2014). Sport Marketing. 4th . Edition Human Kinetics, USA. • Greenwell C, Danzey V, Shonk D. (2013) Managing Sport Events 1th. Edition, Human Kinetics, USA.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field.
2) Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data.
3) Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.
4) Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence.
5) Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field.	4
2)	Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data.	3
3)	Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.	2
4)	Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence.	4
5)	Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field.	4

Learning Activity and Teaching Methods

Expression
Lesson
Problem Solving
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	13	39
Midterms	1	1
Final	1	1
Total Workload		41