Istanbul Okan University

Degree Programs

Master of Arts in Marketing Communication with thesisGeneral Information For Students

Diploma Supplement Erasmus Policy Statement

National Qualifications

Master of Arts in Marketing Communication with thesis
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

PZIL502

Brand Management

TR

3

0

3

10

PZIL504

Research Methods

TR

3

0

3

10

SBE-500

Seminar

TR

0

0

0

10

Department Elective

0

0

3

6

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
PMBA567	Relationship Marketing			3	0	3	7
PZIL505	Önce Fikir	TR		3	0	3	8
PZIL506	Kelime Ustalığı	TR		3	0	3	8
PZIL507	Fikir Sunumu	TR		3	0	3	8
PZIL508	Oyun Konseptleri	TR		3	0	3	8
PZIL509	Dijital İmgeleme	TR		3	0	3	8
PZIL510	Editoryel Yazım	TR		3	0	3	8
PZIL511	Hikaye Yazımı	TR		3	0	3	8
PZIL512	Social media	TR		3	0	3	8
PZIL513	Stratejik Düşünme	TR		3	0	3	8
PZIL514	Etkileşimli Kavramsallaşıtırma	TR		3	0	3	8
PZIL515	Communication Sociology	TR		3	0	3	8
PZIL516	Reklam ve Halkla İlişkiler	TR		3	0	3	8
TMBA589	E-Trade	TR		3	0	3	8

2. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

PZIL501

Principles of Marketing

TR

3

0

3

10

PZIL503

Integrated Marketing Communications

TR

3

0

3

10

Department Elective

0

0

3

6

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
PMBA543	Service Marketing and Management	TR		3	0	3	7
PMBA549	Culture, Consuming & Marketing			3	0	3	8
PMBA553	Purchasing and Supplier Relationship Management			3	0	3	8
PMBA555	Kantitatif Pazarlama Modelleri			3	0	3	8
PMBA557	Product Development and Desing			3	0	3	7
PMBA559	Teknoloji Pazarlama			3	0	3	8
PMBA563	Entertainment Marketing and Culture	TR		3	0	3	7
PMBA565	Social Media Management and Media Marketing	TR		3	0	3	7
PMBA567	Relationship Marketing			3	0	3	7
PMBA569	Perakendecilik Yönetimi			3	0	3	7
PZIL505	Önce Fikir	TR		3	0	3	8
PZIL506	Kelime Ustalığı	TR		3	0	3	8
PZIL507	Fikir Sunumu	TR		3	0	3	8
PZIL508	Oyun Konseptleri	TR		3	0	3	8
PZIL509	Dijital İmgeleme	TR		3	0	3	8
PZIL510	Editoryel Yazım	TR		3	0	3	8
PZIL511	Hikaye Yazımı	TR		3	0	3	8
PZIL512	Social media	TR		3	0	3	8
PZIL513	Stratejik Düşünme	TR		3	0	3	8
PZIL514	Etkileşimli Kavramsallaşıtırma	TR		3	0	3	8
PZIL515	Communication Sociology	TR		3	0	3	8
PZIL516	Reklam ve Halkla İlişkiler	TR		3	0	3	8
TMBA515	Management and Organisation	TR		3	0	3	10
TMBA562	Strategic Brand Management			3	0	3	8
TMBA589	E-Trade	TR		3	0	3	8

Department Elective

0

0

3

6

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
PMBA543	Service Marketing and Management	TR		3	0	3	7
PMBA549	Culture, Consuming & Marketing			3	0	3	8
PMBA553	Purchasing and Supplier Relationship Management			3	0	3	8
PMBA555	Kantitatif Pazarlama Modelleri			3	0	3	8
PMBA557	Product Development and Desing			3	0	3	7
PMBA559	Teknoloji Pazarlama			3	0	3	8
PMBA563	Entertainment Marketing and Culture	TR		3	0	3	7
PMBA565	Social Media Management and Media Marketing	TR		3	0	3	7
PMBA567	Relationship Marketing			3	0	3	7
PMBA569	Perakendecilik Yönetimi			3	0	3	7
PZIL505	Önce Fikir	TR		3	0	3	8
PZIL506	Kelime Ustalığı	TR		3	0	3	8
PZIL507	Fikir Sunumu	TR		3	0	3	8
PZIL508	Oyun Konseptleri	TR		3	0	3	8
PZIL509	Dijital İmgeleme	TR		3	0	3	8
PZIL510	Editoryel Yazım	TR		3	0	3	8
PZIL511	Hikaye Yazımı	TR		3	0	3	8
PZIL512	Social media	TR		3	0	3	8
PZIL513	Stratejik Düşünme	TR		3	0	3	8
PZIL514	Etkileşimli Kavramsallaşıtırma	TR		3	0	3	8
PZIL515	Communication Sociology	TR		3	0	3	8
PZIL516	Reklam ve Halkla İlişkiler	TR		3	0	3	8
TMBA515	Management and Organisation	TR		3	0	3	10
TMBA562	Strategic Brand Management			3	0	3	8
TMBA589	E-Trade	TR		3	0	3	8

3. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
PZIL610	Thesis	TR		0	0	0	50
total						0	50