ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| MA in Marketing Communication | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Structure Diagram with Credits
| 1. Semester | ||||||||
| Course Code | Course Name | Language | Prerequisites | Theoretical | Practical | Credit | ECTS | |
| PZIL502 | Brand Management | TR | 3 | 0 | 3 | 10 | ||
| PZIL504 | Research Methods | TR | 3 | 0 | 3 | 10 | ||
| SBE-500 | Seminar | TR | 0 | 0 | 0 | 10 | ||
| Department Elective | 0 | 0 | 3 | 6 | ||||
| total | 9 | 36 | ||||||
| 2. Semester | ||||||||
| Course Code | Course Name | Language | Prerequisites | Theoretical | Practical | Credit | ECTS | |
| PZIL501 | Principles of Marketing | TR | 3 | 0 | 3 | 10 | ||
| PZIL503 | Integrated Marketing Communications | TR | 3 | 0 | 3 | 10 | ||
| Department Elective | 0 | 0 | 3 | 6 | ||||
| Department Elective | 0 | 0 | 3 | 6 | ||||
| total | 12 | 32 | ||||||
| 3. Semester | ||||||||
| Course Code | Course Name | Language | Prerequisites | Theoretical | Practical | Credit | ECTS | |
| PZIL610 | Thesis | TR | 0 | 0 | 0 | 50 | ||
| total | 0 | 50 | ||||||