Aviation Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE413 | ||||||||
Course Name: | Event Management | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi HAVVA PALACI | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi HAVVA PALACI Assoc. Prof. NEZAHAT HANZADE URALMAN |
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Course Assistants: |
Course Objectives: | The purpose of this course is to provide a conceptual overview and a systematic study of MICE programming, management, marketing, and practical application and fosters professionalism in MICE management, covering the knowledge base, theory, methodologies and ethics. |
Course Content: | Basic terms and concepts in MICE The nature of MICE markets and demand for facilities The impact of MICE on local and national communities Improving the Destination’s image Increase sales, Improve performance Support the Local Community New skills and knowledge, job creation, Infrastructure investment Destination management Local community Association / Exhibitors Convention Bureau/ Destination Management Organization (DMO) Venue and Hotels Travel agency Participants Meetings Incentives Conventions Events/Exhibitions The bidding process Program development and design Negotiating and best deal Work with convention Bureau / PCOs Selection processes; site, venue, accommodations Setting Up Welcome events and ceremony Traffic strategy and solution Effective site management Safety and Risk Management Assessing and Measuring event success Customer satisfaction Client service Vendor relations MICE Markets attractiveness Segmentation, Targeting and Positioning Techniques Basic Marketing Mix theory Basic Marketing Mix theory for MICE industry Consumer Buying Behavior models Marketing channels Marketing Plan Formulation Use of budget preparation Estimating Fixed and variable costs, Cash flow, Sponsorship and subsides Ethical behavior practices in the MICE industry |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Course Introduction EVENT CONCEPT AND TYPES Activity Concept Purpose of the Event Theme of the Event Venue of the Event Target Audience of the Event Financial Status Timing of the Event Event Stakeholders | Reading the chapter of the book on the subject Reading lecture notes |
1) | ||
2) | Event concept, Event important in the classification factors and effectiveness types Factors Influencing Activity Classification Frequency Size Geographical Concentration Subject Originality Planning Status | Reading the chapter of the book on the subject Reading lecture notes |
3) | Recognize Destinations and Facilities | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
3) | Planning in Event Management –I Planning Concept Main benefits of planning Matters to be considered in creating the proposal for the event Sample event plan preparation event schedule, budget demographic structure of the group dynamics, the client's goals, and the importance of the group's past activities and contribution to planning | Reading the chapter of the book on the subject Reading lecture notes |
4) | Characteristics of Successful Event Planning Strategic Planning in Event Management Post-Event Evaluation; | Reading the chapter of the book on the subject Reading lecture notes |
5) | PLANNING IN EVENT MANAGEMENT –II Event Offer Preparation of the Offer Airlines Companies • Travel Agencies • Catering Companies • Decoration Firms • Florists • Hotels • Printing and Designer Firms • Promotional Material Companies • Restaurants • Special Effects companies | Reading the chapter of the book on the subject Reading lecture notes |
5) | Define Types of Events | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
6) | Explain Management Process Before Events I | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
6) | Form of Event Proposal Cover Letter* Details / Data • Event Proposal and Framework • Evaluation of the Event Venue * Visual Information • Transportation Requirements * Details / Data • (If there is accommodation) Hotel Information * Details / Data • Daily Programs * Visual Information • Calendar * Details / Data • Cost Table * Details / Data • Detailed Program Contents * Details / Data • Details List of Those Not Included in the Program * Details / Data • Program Options and Program Developers * Visual Information • Company Information * Details / Data • References * Details • Supporting Documentation * Details and Visual Information | Reading the chapter of the book on the subject Reading lecture notes |
7) | MIDTERM EXAM | |
8) | Preparation of details regarding the timetable of the overall program content Control questions and cross-check | Reading the chapter of the book on the subject Reading lecture notes |
8) | Explain Management Process Before Events II | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
9) | Explain Management Process Before Events III | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
10) | Classify Markets of MICE | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
11) | Budgeting MICE | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
12) | Define Ethics in the MICE Industry | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
13) | Industrial trip | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
14) | Review of the Industrial Trip and Course | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
15) | Case presentation Discussion | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
16) | FINAL EXAM |
Course Notes / Textbooks: | Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
References: | • Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall. • Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||||||||||||||
1) He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | ||||||||||||||||||||
2) He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | ||||||||||||||||||||
3) He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | ||||||||||||||||||||
4) He/she has sufficient legal knowledge on basic issues related to international trade and business. | ||||||||||||||||||||
5) He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | ||||||||||||||||||||
6) He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | ||||||||||||||||||||
7) He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | ||||||||||||||||||||
8) He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | ||||||||||||||||||||
9) He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | ||||||||||||||||||||
10) He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | ||||||||||||||||||||
11) He/she accesses information by doing research, uses databases and other information resources. | ||||||||||||||||||||
12) He/she works effectively in multidisciplinary teams and takes responsibility. | ||||||||||||||||||||
13) He/she plans project development studies in the field and manages related activities. | ||||||||||||||||||||
14) He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | ||||||||||||||||||||
15) With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | ||||||||||||||||||||
16) He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | ||||||||||||||||||||
17) He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | ||||||||||||||||||||
18) He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | ||||||||||||||||||||
19) He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | ||||||||||||||||||||
20) He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | ||||||||||||||||||||
21) He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | |
2) | He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | |
3) | He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | |
4) | He/she has sufficient legal knowledge on basic issues related to international trade and business. | |
5) | He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | |
6) | He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | |
7) | He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | |
8) | He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | |
9) | He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | |
10) | He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | |
11) | He/she accesses information by doing research, uses databases and other information resources. | |
12) | He/she works effectively in multidisciplinary teams and takes responsibility. | |
13) | He/she plans project development studies in the field and manages related activities. | |
14) | He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | |
15) | With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | |
16) | He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | |
17) | He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | |
18) | He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | |
19) | He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | |
20) | He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | |
21) | He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
Lesson | |
Reading | |
Homework | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Presentation | |
Peer Review |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 44 |