Food Engineering (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE416 | ||||||||
Course Name: | Public Relations Practices in Turkey | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
Course Lecturer(s): |
Assoc. Prof. NEZAHAT HANZADE URALMAN |
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Course Assistants: |
Course Objectives: | The aim of the course is to understand and analysis public relation practises in different periods of Turkey and to discuss posibilities for the future. |
Course Content: | Social, political, cultural and economic factors that effects public relations practices, communication in Ottoman Empire, public relations in early republic era of Turkey, pr practices in different periods of Turkey. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Development of Pr in history | none |
2) | The development of Pr: Social, political, economic and cultural factors in PR development. | none |
3) | • Internalizing the concept of civil society • Understanding the development of the concept of civil society in the historical process • Evaluation of the perception of civil society in the world • Evaluation of the perception of civil society in Turkey • Evaluation of the relationship between civil society and organization | Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846 |
4) | Evaluation of criteria for non-profit organizations • Defining competition for non-profit organizations. • Political problems of non-profit organizations in strategy development • Management weakness problem in non-profit organizations • Explaining service quality dimensions in non-profit organizations. • Explain the measurement of service quality in non-profit organizations. | no data |
5) | Explaining the need for marketing in non-governmental organizations. • Characteristics of non-governmental organizations marketing • Determining marketing targets in non-governmental organizations • Market analysis and evaluation of environmental conditions in non-governmental organizations • Evaluation of product and service mix in non-governmental organizations • Describing the process of implementing the marketing strategy of non-governmental organizations • Explaining the process of evaluation of marketing studies in non-governmental organizations. | no data |
6) | MİDTERM | Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846 |
7) | • Explain the changing meanings of the concept of civil society in the historical development process. • Tell us in which financial and administrative diversity we see non-profit organizations. • Explain the importance of volunteering for non-profit organizations. • Explain what kind of goals and characteristics of non-governmental organizations have. • Explain how an organization's non-credit card implies financial functioning. | NO DATA |
8) | Explaining the concept of volunteering • Explanation of volunteering psychology • Explaining the subject of volunteer management • Planning, implementation and evaluation of communication with volunteers • To explain the importance of volunteers for the communication of non-governmental organizations with the public. | NO DATA |
9) | Explaining participatory and non-participatory communication in non-governmental organizations • Internal communication channels in non-governmental organizations • Explaining personal communication activities in non-governmental organizations • Explaining the contribution of establishing semester work plans in non-governmental organizations to communication. • Explain the use of new communication technologies in the internal communication of non-governmental organizations. | NO DATA |
10) | • Explaining the concept of membership • Explanation of communication methods with members in non-governmental organizations • Explanation of membership planning • Planning, implementation and evaluation of communication with members • Explain the importance of the members for the communication of non-governmental organizations with the public. | NO DATA |
11) | Explaining the ways of fundraising for non-governmental organizations • Planning the communication of non-governmental organizations with sponsors and supporters • Explaining the expectations of sponsors and supporters from non-governmental organizations | NO DATA |
12) | 373/5000 • Defining public relations goals in non-governmental organizations. • To understand the public relations methods applied in non-governmental organizations. • Explain the importance of non-governmental organizations developing a public relations strategy. • Describing the organization and job definitions within the scope of public relations studies in non-governmental organizations. | NO DATA |
13) | Explaining the campaign planning process in non-governmental organizations. • Explaining the process of preparing an action plan • Explanation of the idea generation phase • Explaining PEST, SWOT and BOSS analysis | NO DATA |
14) | • Monitoring and promotion as part of the campaign action plan • Archiving and promotion as part of the campaign action plan • Explain the use of social media as part of the campaign action plan. | NO DATA |
15) | • Examining the works of non-governmental organizations in the world • Evaluation of the work of non-governmental organizations in the world • Investigation of civil society organizations working in Turkey Dunn • Evaluation of non-governmental organizations working in Turkey Dunn | NO DATA |
16) | FİNAL EXAM | Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846 |
Course Notes / Textbooks: | Asna, Alaeddin, Notlar ve Değerlendirmelerle Bir PR’cının Meslek Anıları, İstanbul: Mediacat, 2004. Canpulat, Nesrin, Türkiye’deki Hakla İlişkilerin Gelişimi, Ankara: Seçkin Yayıncılık, 2012. Çekirge Paksoy, Arzu, Türkiye’deki Halkla İlişkiler Uygulamaları, İstanbul, 1999. |
References: | none |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||||||||||||||||
1) Has sufficient background in mathematics, science and engineering related fields. | ||||||||||||||||||||||
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | ||||||||||||||||||||||
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | ||||||||||||||||||||||
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | ||||||||||||||||||||||
5) Selects and uses the modern techniques and tools necessary for engineering applications. | ||||||||||||||||||||||
6) Design experiments, conduct experiments, collect data, analyze and interpret results. | ||||||||||||||||||||||
7) Works individually and in multi-disciplinary teams. | ||||||||||||||||||||||
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | ||||||||||||||||||||||
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | ||||||||||||||||||||||
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | ||||||||||||||||||||||
14) Selects and uses the modern techniques and tools necessary for engineering applications. | ||||||||||||||||||||||
15) Works individually and in multi-disciplinary teams | ||||||||||||||||||||||
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License. | ||||||||||||||||||||||
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio. | ||||||||||||||||||||||
18) Communicates using technical drawing. | ||||||||||||||||||||||
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age. | ||||||||||||||||||||||
21) Has professional and ethical responsibility. | ||||||||||||||||||||||
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications. | ||||||||||||||||||||||
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has sufficient background in mathematics, science and engineering related fields. | |
2) | Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | |
3) | Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | |
4) | Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | |
5) | Selects and uses the modern techniques and tools necessary for engineering applications. | |
6) | Design experiments, conduct experiments, collect data, analyze and interpret results. | |
7) | Works individually and in multi-disciplinary teams. | |
8) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
9) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
10) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
11) | Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | |
12) | Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | |
13) | Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | |
14) | Selects and uses the modern techniques and tools necessary for engineering applications. | |
15) | Works individually and in multi-disciplinary teams | |
16) | Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License. | |
17) | Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio. | |
18) | Communicates using technical drawing. | |
19) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
20) | Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age. | |
21) | Has professional and ethical responsibility. | |
22) | Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications. | |
23) | Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age. |
Expression | |
Lesson |
Homework | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Midterms | 1 | 1 |
Final | 1 | 1 |
Total Workload | 50 |