Aviation Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE416 | ||||||||
Course Name: | Public Relations Practices in Turkey | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
Course Lecturer(s): |
Assoc. Prof. NEZAHAT HANZADE URALMAN |
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Course Assistants: |
Course Objectives: | The aim of the course is to understand and analysis public relation practises in different periods of Turkey and to discuss posibilities for the future. |
Course Content: | Social, political, cultural and economic factors that effects public relations practices, communication in Ottoman Empire, public relations in early republic era of Turkey, pr practices in different periods of Turkey. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Development of Pr in history | none |
2) | The development of Pr: Social, political, economic and cultural factors in PR development. | none |
3) | • Internalizing the concept of civil society • Understanding the development of the concept of civil society in the historical process • Evaluation of the perception of civil society in the world • Evaluation of the perception of civil society in Turkey • Evaluation of the relationship between civil society and organization | Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846 |
4) | Evaluation of criteria for non-profit organizations • Defining competition for non-profit organizations. • Political problems of non-profit organizations in strategy development • Management weakness problem in non-profit organizations • Explaining service quality dimensions in non-profit organizations. • Explain the measurement of service quality in non-profit organizations. | no data |
5) | Explaining the need for marketing in non-governmental organizations. • Characteristics of non-governmental organizations marketing • Determining marketing targets in non-governmental organizations • Market analysis and evaluation of environmental conditions in non-governmental organizations • Evaluation of product and service mix in non-governmental organizations • Describing the process of implementing the marketing strategy of non-governmental organizations • Explaining the process of evaluation of marketing studies in non-governmental organizations. | no data |
6) | MİDTERM | Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846 |
7) | • Explain the changing meanings of the concept of civil society in the historical development process. • Tell us in which financial and administrative diversity we see non-profit organizations. • Explain the importance of volunteering for non-profit organizations. • Explain what kind of goals and characteristics of non-governmental organizations have. • Explain how an organization's non-credit card implies financial functioning. | NO DATA |
8) | Explaining the concept of volunteering • Explanation of volunteering psychology • Explaining the subject of volunteer management • Planning, implementation and evaluation of communication with volunteers • To explain the importance of volunteers for the communication of non-governmental organizations with the public. | NO DATA |
9) | Explaining participatory and non-participatory communication in non-governmental organizations • Internal communication channels in non-governmental organizations • Explaining personal communication activities in non-governmental organizations • Explaining the contribution of establishing semester work plans in non-governmental organizations to communication. • Explain the use of new communication technologies in the internal communication of non-governmental organizations. | NO DATA |
10) | • Explaining the concept of membership • Explanation of communication methods with members in non-governmental organizations • Explanation of membership planning • Planning, implementation and evaluation of communication with members • Explain the importance of the members for the communication of non-governmental organizations with the public. | NO DATA |
11) | Explaining the ways of fundraising for non-governmental organizations • Planning the communication of non-governmental organizations with sponsors and supporters • Explaining the expectations of sponsors and supporters from non-governmental organizations | NO DATA |
12) | 373/5000 • Defining public relations goals in non-governmental organizations. • To understand the public relations methods applied in non-governmental organizations. • Explain the importance of non-governmental organizations developing a public relations strategy. • Describing the organization and job definitions within the scope of public relations studies in non-governmental organizations. | NO DATA |
13) | Explaining the campaign planning process in non-governmental organizations. • Explaining the process of preparing an action plan • Explanation of the idea generation phase • Explaining PEST, SWOT and BOSS analysis | NO DATA |
14) | • Monitoring and promotion as part of the campaign action plan • Archiving and promotion as part of the campaign action plan • Explain the use of social media as part of the campaign action plan. | NO DATA |
15) | • Examining the works of non-governmental organizations in the world • Evaluation of the work of non-governmental organizations in the world • Investigation of civil society organizations working in Turkey Dunn • Evaluation of non-governmental organizations working in Turkey Dunn | NO DATA |
16) | FİNAL EXAM | Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846 |
Course Notes / Textbooks: | Asna, Alaeddin, Notlar ve Değerlendirmelerle Bir PR’cının Meslek Anıları, İstanbul: Mediacat, 2004. Canpulat, Nesrin, Türkiye’deki Hakla İlişkilerin Gelişimi, Ankara: Seçkin Yayıncılık, 2012. Çekirge Paksoy, Arzu, Türkiye’deki Halkla İlişkiler Uygulamaları, İstanbul, 1999. |
References: | none |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||||||||||||||
1) He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | ||||||||||||||||||||
2) He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | ||||||||||||||||||||
3) He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | ||||||||||||||||||||
4) He/she has sufficient legal knowledge on basic issues related to international trade and business. | ||||||||||||||||||||
5) He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | ||||||||||||||||||||
6) He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | ||||||||||||||||||||
7) He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | ||||||||||||||||||||
8) He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | ||||||||||||||||||||
9) He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | ||||||||||||||||||||
10) He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | ||||||||||||||||||||
11) He/she accesses information by doing research, uses databases and other information resources. | ||||||||||||||||||||
12) He/she works effectively in multidisciplinary teams and takes responsibility. | ||||||||||||||||||||
13) He/she plans project development studies in the field and manages related activities. | ||||||||||||||||||||
14) He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | ||||||||||||||||||||
15) With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | ||||||||||||||||||||
16) He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | ||||||||||||||||||||
17) He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | ||||||||||||||||||||
18) He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | ||||||||||||||||||||
19) He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | ||||||||||||||||||||
20) He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | ||||||||||||||||||||
21) He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | |
2) | He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | |
3) | He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | |
4) | He/she has sufficient legal knowledge on basic issues related to international trade and business. | |
5) | He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | |
6) | He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | |
7) | He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | |
8) | He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | |
9) | He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | |
10) | He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | |
11) | He/she accesses information by doing research, uses databases and other information resources. | |
12) | He/she works effectively in multidisciplinary teams and takes responsibility. | |
13) | He/she plans project development studies in the field and manages related activities. | |
14) | He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | |
15) | With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | |
16) | He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | |
17) | He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | |
18) | He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | |
19) | He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | |
20) | He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | |
21) | He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
Expression | |
Lesson |
Homework | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Midterms | 1 | 1 |
Final | 1 | 1 |
Total Workload | 50 |