Food Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE451

Course Name:

Advertisement Production

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Lecturer(s):

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to aim the explanation of the production process and creative process of commercial film. During the course, terminology and basic concepts will be explained broadly. Students will be informed about the agencies, legislative regulations and the collaboration with the company of advertisement production as part of the course that approaches the process of film production and photo shoot.

Course Content:

Advertising agency and its functioning; Media decisions and advertising environment in the advertising production process; Cost and measurement in written and pressed advertising media; Open air, cinema and internet measurement; Production company; Copywriter and production according to advertising media; Radio spot production; The visit to the dubbing studio; The television advertisement; Midterm exam; Television ad capture steps; Movie studio visit; Animation studio visit; Post production and stages; Post production studio visit; Final exam,

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Advertising agency and its functioning. • Media decisions and advertising media in the ad production process. • Cost and measurement in print and print advertising environments. • Measurement in open-air, cinema and internet. • Production company, structure and functioning. • Radio spot production. • Voice over studio, movie studio, animation studio and post production studio structures and operations. • Television advertisement shooting stages. • Post production and its stages.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	A brief reminder of the progress made regarding the advertising in the world and Turkey. • Disclosure of the place of advertisement in marketing communication. • Explaining the organizational structure of advertising agencies. • Describe the sections in the functioning of the agencies by listing. • Disclosure of the departments' responsibilities.	Repetition of the stated issues. Reading the subject of the next lesson.
2)	• Defining the advertising production process. • Addressing the issue of developing the advertising strategy. • Defining the determination of media decisions. • Disclosure of the identification of advertising media.	Repetition of the stated issues. Reading the subject of the next lesson.
3)	• Sorting the written advertising media. • To explain the concept of measurement in the press. • Explaining the concept of cost calculation in the press. • Sequencing of the advertising media broadcasting. • Explaining the concept of measurement on television. • Explanation of the concept of measurement in radio.	Repetition of the stated issues. Reading the subject of the next lesson.
4)	• Listing other advertising media in order. • Addressing the phenomenon of outdoor measurement. • Explaining the phenomenon of measurement in cinema. • Explaining measurement and planning on the Internet. • Explaining the structure and functioning of the advertising production company.	Repetition of the stated issues. Reading the subject of the next lesson.
5)	• Explaining the process of writing an ad text for print media. • Defining and exemplifying the Layout concept. • Defining the production stage in the ad text for the printed advertisement. • Explanation of the use of photographs in printed advertising.	Repetition of the stated issues. Reading the subject of the next lesson.
6)	• Explaining the preparation stages of the radio spot by sequencing. • Explanation of the points to be considered about writing text on the radio. • Addressing the sound selection in the radio spot. • Elaboration of the topic of music selection in the radio spot. • Explanation of jingle, stock music, commercial music, vocals, sound design, recording, mixing terms.	Repetition of the stated issues. Reading the subject of the next lesson.
7)	• Monitoring of the information acquired within the previous lesson through observation and reinforcement of the information by visiting the audio studio.	Repetition of the stated issues. Reading the subject of the next lesson.
8)	Sorting print media. • Sorting narration styles in television advertisements. • Explanation of the script writing. • Explaining the term story board and handling it with examples. • Sequence of the shooting phase.	Repetition of the stated issues. Repetition of all subjects for the midterm exam.
9)	Group discussion. Evaluation of the samples	Repetition of the stated issues.
10)	• Explaining the concept of subtitle. • Explaining preparations before shooting. • Explaining the concept of pre-production. • Defining the concept of PPM (pre production meeting). • Explaining the editing stage. • Explanation of the distribution and publication stages.	Repetition of the stated issues. Read the topics of the next lesson.
11)	• Making a visit to the movie studio, observing and reinforcing the information acquired within the previous lesson during the application stages.	Repetition of the stated issues. Read the topics of the next lesson.
12)	• Observing and reinforcing the information gained within the scope of the course through the visit to the animation studio.	Repetition of the stated issues. Read the topics of the next lesson.
13)	• Description of editing and assembly stages in post production. • Explaining the visual effect and online finishing stages in post production. • Defining the voice over stage in post production. • Explaining the color grading stage in post production. • Video transfer and synephect in post production, defining the stage	Repetition of the stated issues. Read the topics of the next lesson.
14)	• Observing and reinforcing the information obtained during the course with the visit of the post production studio.	Repetition of topics for final exam.
15)	• Description of editing and assembly stages in post production. • Explaining the visual effect and online finishing stages in post production. • Defining the voice over stage in post production.	None
16)	FİNAL EXAM	Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu) Nesrin Tan Akbulut & Elif Eda Balkaş 2010. İstanbul: Beta Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları. Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan 2010. İstanbul: Beta

Sources

Course Notes / Textbooks:	Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu) Nesrin Tan Akbulut & Elif Eda Balkaş 2010. İstanbul: Beta
References:	Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları. Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan 2010. İstanbul: Beta

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Has sufficient background in mathematics, science and engineering related fields.
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5) Selects and uses the modern techniques and tools necessary for engineering applications.
6) Design experiments, conduct experiments, collect data, analyze and interpret results.
7) Works individually and in multi-disciplinary teams.
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14) Selects and uses the modern techniques and tools necessary for engineering applications.
15) Works individually and in multi-disciplinary teams
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18) Communicates using technical drawing.
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21) Has professional and ethical responsibility.
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has sufficient background in mathematics, science and engineering related fields.
2)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5)	Selects and uses the modern techniques and tools necessary for engineering applications.
6)	Design experiments, conduct experiments, collect data, analyze and interpret results.
7)	Works individually and in multi-disciplinary teams.
8)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11)	Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12)	Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13)	Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14)	Selects and uses the modern techniques and tools necessary for engineering applications.
15)	Works individually and in multi-disciplinary teams
16)	Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17)	Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18)	Communicates using technical drawing.
19)	Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20)	Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21)	Has professional and ethical responsibility.
22)	Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23)	Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Lesson
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Application
Observation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Homework Assignments	3	% 5
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Midterms	1	1	1
Final	1	1	1
Total Workload			50