| Week |
Subject |
Related Preparation |
| 1) |
A brief reminder of the progress made regarding the advertising in the world and Turkey.
• Disclosure of the place of advertisement in marketing communication.
• Explaining the organizational structure of advertising agencies.
• Describe the sections in the functioning of the agencies by listing.
• Disclosure of the departments' responsibilities. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 2) |
• Defining the advertising production process.
• Addressing the issue of developing the advertising strategy.
• Defining the determination of media decisions.
• Disclosure of the identification of advertising media. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 3) |
• Sorting the written advertising media.
• To explain the concept of measurement in the press.
• Explaining the concept of cost calculation in the press.
• Sequencing of the advertising media broadcasting.
• Explaining the concept of measurement on television.
• Explanation of the concept of measurement in radio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 4) |
• Listing other advertising media in order.
• Addressing the phenomenon of outdoor measurement.
• Explaining the phenomenon of measurement in cinema.
• Explaining measurement and planning on the Internet.
• Explaining the structure and functioning of the advertising production company. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 5) |
• Explaining the process of writing an ad text for print media.
• Defining and exemplifying the Layout concept.
• Defining the production stage in the ad text for the printed advertisement.
• Explanation of the use of photographs in printed advertising. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 6) |
• Explaining the preparation stages of the radio spot by sequencing.
• Explanation of the points to be considered about writing text on the radio.
• Addressing the sound selection in the radio spot.
• Elaboration of the topic of music selection in the radio spot.
• Explanation of jingle, stock music, commercial music, vocals, sound design, recording, mixing terms. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 7) |
• Monitoring of the information acquired within the previous lesson through observation and reinforcement of the information by visiting the audio studio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 8) |
Sorting print media.
• Sorting narration styles in television advertisements.
• Explanation of the script writing.
• Explaining the term story board and handling it with examples.
• Sequence of the shooting phase. |
Repetition of the stated issues.
Repetition of all subjects for the midterm exam. |
| 9) |
Group discussion.
Evaluation of the samples |
Repetition of the stated issues. |
| 10) |
• Explaining the concept of subtitle.
• Explaining preparations before shooting.
• Explaining the concept of pre-production.
• Defining the concept of PPM (pre production meeting).
• Explaining the editing stage.
• Explanation of the distribution and publication stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 11) |
• Making a visit to the movie studio, observing and reinforcing the information acquired within the previous lesson during the application stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 12) |
• Observing and reinforcing the information gained within the scope of the course through the visit to the animation studio. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 13) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production.
• Explaining the color grading stage in post production.
• Video transfer and synephect in post production, defining the stage |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 14) |
• Observing and reinforcing the information obtained during the course with the visit of the post production studio. |
Repetition of topics for final exam. |
| 15) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production. |
None |
| 16) |
FİNAL EXAM |
Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu)
Nesrin Tan Akbulut & Elif Eda Balkaş
2010. İstanbul: Beta
Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları.
Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan
2010. İstanbul: Beta
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. |
|
| 2) |
He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. |
|
| 3) |
He/she has sufficient knowledge for the technical aspects of air transportation and logistics. |
|
| 4) |
He/she has sufficient legal knowledge on basic issues related to international trade and business. |
|
| 5) |
He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. |
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| 6) |
He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. |
|
| 7) |
He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. |
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| 8) |
He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. |
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| 9) |
He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. |
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| 10) |
He/she independently conducts a comprehensive advanced level study in air transportation / logistics. |
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| 11) |
He/she accesses information by doing research, uses databases and other information resources. |
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| 12) |
He/she works effectively in multidisciplinary teams and takes responsibility. |
|
| 13) |
He/she plans project development studies in the field and manages related activities. |
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| 14) |
He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. |
|
| 15) |
With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. |
|
| 16) |
He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. |
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| 17) |
He/she selects and uses modern and technical tools necessary for air transport / logistics applications. |
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| 18) |
He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. |
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| 19) |
He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. |
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| 20) |
He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. |
|
| 21) |
He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
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ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
