| Week |
Subject |
Related Preparation |
| 1) |
• Below the course content.
• Explains the concept of marketing and its components.
• Explain consumer-centered marketing mix approaches.
• Explains the understanding of production, product and sales in marketing.
• Opens an integrated marketing approach. |
The course content and the review of the book |
| 2) |
• Lists information technologies used in the development of marketing.
• Explains the changes created by information technologies in the development of marketing.
• Explains new marketing approaches emerging with information technologies.
• Defines new applications emerging with information technologies.
• Compares modern marketing and traditional marketing. |
Initiation of final project work
Reading related lecture notes |
| 3) |
• Describes the effects of developments in information technologies on marketing.
• Describes and plans marketing methods on the internet.
• Evaluates the effective use of databases in marketing.
• Explains the ways of developing databases based strategy in marketing.
• Explain the importance of using databases in terms of competition. |
Initiation of final project work
Reading related lecture notes |
| 4) |
• Explains the contributions of the internet environment for effective brand communication.
• Explains and compares marketing with web 1.0 size and web 2.0 size.
• Evaluates the change in consumer behavior that occurs with Web 2.0.
• Defines the tools and platforms of the Web 2.0 environment in terms of their features.
• Evaluates the tools and platforms of the Web 2.0 environment in terms of affecting consumer behavior. |
Continuation of final project work
Evaluation of samples
Reading related lecture notes |
| 5) |
• Explain social media marketing.
• Plans methods in social media marketing.
• Develops strategy for social media marketing.
• Describes the application methods of emerging methods with social media marketing.
• Evaluates social media marketing activities. |
Continuation of final project work
Reading related lecture notes |
| 6) |
• Describes marketing activities in popular social media tools.
• Evaluates marketing activities in social media tools.
• Explain how to use social networks in marketing effectively.
• Evaluates corporate practices in social networks in terms of their effects on marketing.
• Explains planning product oriented and institutional oriented branding studies on social media. |
Continuation of final project work
Reading related lecture notes |
| 7) |
• MIDTERM
• Explain the benefits of using databases and data for marketing purposes to businesses.
• Defines the communicative features of social media in terms of marketing.
• Evaluates a transformation in marketing methods, with consumers shifting to social networks and less reliance on traditional channels.
• Defines the difference of social media marketing from traditional marketing. |
Continuation of final project work
Reading related lecture notes |
| 8) |
• Explains the place of blogs in marketing communication.
• Explains blog types.
• Explains the main features and benefits of blogs for blog owners.
• Explains the ways organizations are communicating with blog owners.
• Describes the ways of using corporate blogs for marketing and public relations. |
Continuation of final project work
Reading related lecture notes |
| 9) |
• Defines the microblog.
• Explains the place and function of microblogs in marketing communication.
• Describes the benefit of institutions without microblogging.
• Analyze the relationship between microblogging and consumer behavior.
• Explains how to use microblogs to form a marketing strategy. |
Continuation of final project work
Reading related lecture notes |
| 10) |
• Explains the marketing purposes of "YouTube" and "Flickr" media sharing sites.
• Explains the purpose and methods of using podcasts in marketing.
• Explain the marketing methods of podcasts.
• Explains podcast usage ways in B2B communication.
• Explains the various uses of podcasts. |
Continuation of final project work
Reading related lecture notes |
| 11) |
• Explains the concept of mobile marketing.
• Explain mobile marketing strategies.
• Describes the development process of mobile marketing in the world.
Lists the objectives of mobile marketing.
• Describes new marketing fictions born with mobile technologies. |
Continuation of final project work
Writing an essay on the issues raised in the classroom |
| 12) |
• MIDTERM EXAM 2
• Explains the purpose and methods of using blogs in marketing communication.
• Explains the purpose and method of using microblogs in marketing communication.
• Explains the purpose and method of use of media sharing sites in marketing communication.
• Evaluates mobile marketing strategies. |
Investigate case studies with related topics to discuss the class. |
| 13) |
• Defines the concept of social marketing.
• Defines green marketing.
• Explains communication practices for green marketing.
• Defines guerrilla marketing.
• Explains the communication methods used in guerrilla marketing. |
Evaluation of samples.
Classroom discussion. |
| 14) |
• Explain the concept of interactive marketing.
• Describes the applications within the scope of interactive marketing.
• Explain the concept of word of mouth marketing.
• Explains word of mouth marketing practices.
• Compares current marketing trends. |
Evaluation of samples.
Classroom discussion. |
| 15) |
• Final Project.
• Final Presentation.
• Describes the communication practices carried out under various marketing trends.
• Evaluates the effects of communication practices carried out under various marketing trends.
• Compares marketing trends. |
Student presentations
Examination and evaluation of samples
Classroom discussion. |
| 16) |
End of semester |
End of semester |
| |
Program Outcomes |
Level of Contribution |
| 1) |
He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. |
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| 2) |
He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. |
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| 3) |
He/she has sufficient knowledge for the technical aspects of air transportation and logistics. |
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| 4) |
He/she has sufficient legal knowledge on basic issues related to international trade and business. |
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| 5) |
He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. |
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| 6) |
He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. |
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| 7) |
He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. |
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| 8) |
He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. |
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| 9) |
He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. |
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| 10) |
He/she independently conducts a comprehensive advanced level study in air transportation / logistics. |
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| 11) |
He/she accesses information by doing research, uses databases and other information resources. |
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| 12) |
He/she works effectively in multidisciplinary teams and takes responsibility. |
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| 13) |
He/she plans project development studies in the field and manages related activities. |
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| 14) |
He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. |
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| 15) |
With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. |
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| 16) |
He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. |
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| 17) |
He/she selects and uses modern and technical tools necessary for air transport / logistics applications. |
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| 18) |
He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. |
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| 19) |
He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. |
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| 20) |
He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. |
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| 21) |
He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
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ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
