Aviation Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

ITRD404

Course Name:

Target Market Economies

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

TR-EN

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. BÜLENT HOCA

Course Lecturer(s):

Dr.Öğr.Üyesi SEDA KEKLİK

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to prepare students to be managers for the increasingly competitive international trade world. The emphasis of this course will be on concepts and categories of target market economies.
Through chapters, readings, and case analyses, we will discuss issues related to concepts of economic analysis of target markets, geographical and economic categories of target markets, integrations of countries, regional groupings of countries, importance of emerging economies, how to do business in emerging and developing countries, the target market economies of Turkey. During the lectures, students will be taking on leadership responsibilities and work with other people in teams while developing their oral communication abilities and presentation skills.

Course Content:

At the end of this course the student will be able to:
• List and explain the demographic and economic analysis of countries
• Recall and explain
• Memorize, explain and compare
And the role of ethics.
• Identify the target markets of Turkey

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • List and explain the concepts of demographic and economic analysis of countries
2) • Recall and explain main geographical and economic categories of countries
3) • Memorize, explain and compare integrations and regional groupings of countries
4) • Memorize and explain how to do business in emerging economies (esp. BRIC) and the role of ethics
5) • Identify and classify the target markets of Turkey
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Syllabus. • Discuss Library Orientation Course, Instructor to verify completion. • Explain the complexity of international trade. • Illustrate the number of countries involved in international trade. • Recognize the big economic differences among countries.
2)	• Discuss Final Class Project and Presentation, • List of Topics. • Define population • Explain national income • Explain income growth • Illustrate income distribution
3)	• Define consumption patterns, • Explain inflation • Explain debt • Describe infrastructure
4)	• Due: Project Topic. • Due: Tentative Bibliography. • Describe the geographical groups of countries according to the UN • Describe the geographical groups of countries according to the WB.
5)	• Describe the economic categories of countries. • List the developed countries, • Illustrate developing countries. • Define transition countries
6)	• Describe G-5/G-7/G-8/G-10/G-20 • Explain OECD, OPEC and NICs • Illustrate Emerging Markets • Describe BRIC
7)	• Illustrate the number of countries involved in international trade. • Apply the market characteristics. • Describe the geographical groups. • Apply economic categories of countries.
8)	• Explain the types of economic integrations. • Compare the economic integrations. • Summarize the economic integrations. • Illustrate the economic integrations.
9)	• Explain trade creation and trade diversion. • Understand why import prices reduce. • Describe the productivity effect of integration. • Discuss regionalism versus nationalism.
10)	• Describe the formation and organization of EU. • Explain NAFTA. • Understand regional integration in Latin America. • Define regional integration in Asia. • Define regional integration in Africa and Middle East.
11)	• Differentiate between the growth rates of different target markets. • Describe Market Potential Index (MPI) • Understand the dimensions and sources of MPI. • Explain the market characteristics of BRIC countries.
12)	• Describe the difficulties of doing business in emerging countries. • Identify the specific needs of doing business in emerging countries. • Explain how to overcome the difficulties in emerging countries. • Explain elements of success in developing countries.
13)	• Identify the target market economies of Turkey. • Classify the target market economies of Turkey. • Compare the current target countries with the previous ones. • Discuss the current economic and political barriers in target countries.
14)	• Final Project • Final Presentation
15)	• Final Exam • Summarize the economic integrations. • Illustrate the economic integrations. • Describe the formation and organization of EU. • Explain NAFTA. • Describe Market Potential Index (MPI) • Explain the market characteristics of BRIC countries. • Explain how to overcome the difficulties in emerging countries. • Explain elements of success in developing countries. • Classify the target market economies of Turkey.

Sources

Course Notes / Textbooks:	International Marketing Author: Czinkota, M. R., Ronkainen, I.A. Publisher: South-Western College Pub, 10th ed., 2012 ISBN-10: 113362751X ISBN-13: 978-1133627517
References:	United Nations Website: www.un.org World Bank Website: www.worldbank.org Republic of Turkey Ministry of Economy: www.economy.gov.tr Market Potential Index website: http://globaledge.msu.edu/mpi

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5
Program Outcomes
1) He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved.
2) He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics.
3) He/she has sufficient knowledge for the technical aspects of air transportation and logistics.
4) He/she has sufficient legal knowledge on basic issues related to international trade and business.
5) He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together.
6) He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems.
7) He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques.
8) He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly.
9) He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics.
10) He/she independently conducts a comprehensive advanced level study in air transportation / logistics.
11) He/she accesses information by doing research, uses databases and other information resources.
12) He/she works effectively in multidisciplinary teams and takes responsibility.
13) He/she plans project development studies in the field and manages related activities.
14) He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects.
15) With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking.
16) He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields.
17) He/she selects and uses modern and technical tools necessary for air transport / logistics applications.
18) He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field.
19) He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data.
20) He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications.
21) He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved.
2)	He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics.
3)	He/she has sufficient knowledge for the technical aspects of air transportation and logistics.
4)	He/she has sufficient legal knowledge on basic issues related to international trade and business.
5)	He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together.
6)	He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems.
7)	He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques.
8)	He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly.
9)	He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics.
10)	He/she independently conducts a comprehensive advanced level study in air transportation / logistics.
11)	He/she accesses information by doing research, uses databases and other information resources.
12)	He/she works effectively in multidisciplinary teams and takes responsibility.
13)	He/she plans project development studies in the field and manages related activities.
14)	He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects.
15)	With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking.
16)	He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields.
17)	He/she selects and uses modern and technical tools necessary for air transport / logistics applications.
18)	He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field.
19)	He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data.
20)	He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications.
21)	He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility.

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Reading
Homework
Problem Solving
Project preparation
Social Activities

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 45
Final Practice	1	% 15
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	15	90
Project	1	8
Homework Assignments	2	12
Midterms	1	10
Final	1	12
Total Workload		177