Aviation Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE456

Course Name:

Advertising and Art Interaction

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Lecturer(s):

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is; to evaluate how artistic trends are used in advertising. To learn art movements. To show examples of art movements in advertising field products. To produce by being influenced by art movements in advertising field products.
Course Content:	Art movements and Advertising Aesthetic reflections of different art forms and movements in advertisement Describe advertising in the context of art To analyze the reflection of art movements in advertising

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Literary texts and advertising; relation of fine arts and advertising; visual art works and advertising; usage of mythological factor in advertising; relation of advertising and performance arts; relation of advertising and cinema; advertising and music; digital art and advertising.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Renaissance and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
2)	Gothic and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
3)	Classicism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
4)	Mannerism and examples used in examples	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
5)	Baroque and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
6)	Romanticism and examples used in advetising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
7)	MIDTERM EXAM	Karabacak, Z. İ. (2013). Reklam ve sanat ilişkisi. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 3(1), 64-76.
8)	Realism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
9)	Expressionism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
10)	Cubism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
11)	Futurism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
12)	Dadaism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
13)	Surrealism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
14)	Impressionism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
15)	Minimalism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
16)	FINAL EXAM	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.

Sources

Course Notes / Textbooks:	Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006. Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
References:	Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved.
2) He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics.
3) He/she has sufficient knowledge for the technical aspects of air transportation and logistics.
4) He/she has sufficient legal knowledge on basic issues related to international trade and business.
5) He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together.
6) He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems.
7) He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques.
8) He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly.
9) He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics.
10) He/she independently conducts a comprehensive advanced level study in air transportation / logistics.
11) He/she accesses information by doing research, uses databases and other information resources.
12) He/she works effectively in multidisciplinary teams and takes responsibility.
13) He/she plans project development studies in the field and manages related activities.
14) He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects.
15) With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking.
16) He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields.
17) He/she selects and uses modern and technical tools necessary for air transport / logistics applications.
18) He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field.
19) He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data.
20) He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications.
21) He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved.
2)	He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics.
3)	He/she has sufficient knowledge for the technical aspects of air transportation and logistics.
4)	He/she has sufficient legal knowledge on basic issues related to international trade and business.
5)	He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together.
6)	He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems.
7)	He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques.
8)	He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly.
9)	He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics.
10)	He/she independently conducts a comprehensive advanced level study in air transportation / logistics.
11)	He/she accesses information by doing research, uses databases and other information resources.
12)	He/she works effectively in multidisciplinary teams and takes responsibility.
13)	He/she plans project development studies in the field and manages related activities.
14)	He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects.
15)	With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking.
16)	He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields.
17)	He/she selects and uses modern and technical tools necessary for air transport / logistics applications.
18)	He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field.
19)	He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data.
20)	He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications.
21)	He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility.

Learning Activity and Teaching Methods

Brainstorming/ Six tihnking hats
Individual study and homework
Role Playing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Midterms	1	1	1
Final	1	1	1
Total Workload			50