Aviation Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD411 | ||||||||
Course Name: | Brand Communication | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi AYŞE NAZLIHAN BEŞİKTAŞ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi FATMA YONCA TUNÇ |
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Course Assistants: |
Course Objectives: | To comprehend the nature of the brand concept and the important role of the strategic management of this concept in the survival of the businesses around competitive marketing, To gain familiarity with the theory and applications at every stage of the process of brand application and the ability to apply / measure information about the process in which this concept is created, measured and managed. |
Course Content: | Brand components, brand types, brand creation, name, symbol and slogan, brand identity and positioning, person brand concept, storytelling, brand campaigns. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Brand and brand management. | |
2) | Consumer-based brand presence | |
3) | Brand positioning and values. | |
4) | Selection of brand elements for the establishment of brand assets. | |
5) | Designing marketing programs for the establishment of brand assets. | |
6) | Integrated marketing communication for establishing brand presence. | |
7) | Benefiting from the secondary brand information for establishing brand presence. | |
8) | Midterm Exam. | |
9) | Measurement and interpretation of brand performance. | |
10) | Design and implementation of marking strategies. | |
11) | Naming of new products entering the market and brand expansion. | |
12) | Time management of the brand. | |
13) | Management within the geographical boundaries and market segments of the brand. | |
14) | An overview of the course. |
Course Notes / Textbooks: | - Kahraman, Murat. Sosyal Medya 101 2.0, İstanbul; Mediacat Yayıncılık, 2013 - Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 |
References: | - Kahraman, Murat. Sosyal Medya 101 2.0, İstanbul; Mediacat Yayıncılık, 2013 - Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | ||||||||||||||||||||
1) He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | ||||||||||||||||||||
2) He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | ||||||||||||||||||||
3) He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | ||||||||||||||||||||
4) He/she has sufficient legal knowledge on basic issues related to international trade and business. | ||||||||||||||||||||
5) He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | ||||||||||||||||||||
6) He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | ||||||||||||||||||||
7) He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | ||||||||||||||||||||
8) He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | ||||||||||||||||||||
9) He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | ||||||||||||||||||||
10) He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | ||||||||||||||||||||
11) He/she accesses information by doing research, uses databases and other information resources. | ||||||||||||||||||||
12) He/she works effectively in multidisciplinary teams and takes responsibility. | ||||||||||||||||||||
13) He/she plans project development studies in the field and manages related activities. | ||||||||||||||||||||
14) He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | ||||||||||||||||||||
15) With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | ||||||||||||||||||||
16) He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | ||||||||||||||||||||
17) He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | ||||||||||||||||||||
18) He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | ||||||||||||||||||||
19) He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | ||||||||||||||||||||
20) He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | ||||||||||||||||||||
21) He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | |
2) | He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | |
3) | He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | |
4) | He/she has sufficient legal knowledge on basic issues related to international trade and business. | |
5) | He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | |
6) | He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | |
7) | He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | |
8) | He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | |
9) | He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | |
10) | He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | |
11) | He/she accesses information by doing research, uses databases and other information resources. | |
12) | He/she works effectively in multidisciplinary teams and takes responsibility. | |
13) | He/she plans project development studies in the field and manages related activities. | |
14) | He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | |
15) | With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | |
16) | He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | |
17) | He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | |
18) | He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | |
19) | He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | |
20) | He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | |
21) | He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Group project | |
Presentation | |
Reporting | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 16 | 96 |
Final | 1 | 3 |
Total Workload | 144 |