Aviation Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD413 | ||||||||
Course Name: | Crisis Management | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. DİNÇER KARACA | ||||||||
Course Lecturer(s): |
Öğr.Gör. AHMET ZEKİ ORTA |
||||||||
Course Assistants: |
Course Objectives: | The aim of the course is to explain how people, companies and institutions need to manage crises as a threat perception. |
Course Content: | Crises are a process that is sensitive not only to governments but also to companies and employees. As long as the crises are not managed well, they lead to destruction, bankruptcies and loss of value. The content of the program is to inform the candidates about the crises of the world, mistakes and lessons learned from these mistakes, how to turn crises into opportunities and how crises should be managed. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | What Is Accident, Neglect And Risk? | Video: http://www.haberturk.com/video/haber/izle/bp-meksika-korfezi-petrol-felaketi/151429 |
2) | Crisis Definitions (Political, Economic, Corporate and Brand): What is a Crisis? / 5n of the Crisis / Reputation Management / Brand, Reputation and Crisis / | Marka İtibarı: Vaka Çalışması Firestone-Explorer Krizi / Şirketler Rüya Büyüsünü Neden Yitirir? Tüketici Markanın Yeni Sahibi Örnek Vaka: New Coke / Video: http://www.temelaksoy.com/krize-care-inovasyondur/ |
3) | How Should Crisis Communication Be Done? (Errors And Case Cases): Why Do We Do Communication? / Moving Forward In The Competition And Clearing Doubts / | Vaka Analizi: Teknolojinin Geleceği ve Moore Kanunu Video: http://www.haberturk.com/gundem/haber/1142715-develi-restaurantta-kezzap-dehseti |
4) | Why is it difficult to predict the future / Strategic planning can be more creative / Strategy to shape the future / Unpredictable Crises for Companies | |
5) | Crisis Management and Unpredictable Human Behaviors | Zimbardo's Stanford Prison Experiment, Consumer Behavior / Different Consumer Patterns / Errors / Psychological and Socio-Cultural Effects / Milgram Experiment / Crisis Management and Marketing / "Black Book of Brands" |
6) | Crisis and Scenarios: How to Prepare for Crises? / Sources of the Crisis / What are the Types of Crisis? / Crisis Communication Management / Stages of Crisis | Lessons from Crises: Oil Companies and 'Niger Delta |
7) | Principles of Crisis Management: Successful Crisis Management / What is Corporate Reputation? / Corporate Reputation Management / Unmanaged Reputation and Crisis Threatens Reputation | Case Study: Exxon Valdez accident. Case Analysis: Boeing's Successful Crisis Management. |
8) | Crises and Transformation: New Management Approach and Profit Discussion in Companies / Generations and Changing Consumer Responses | Unmanaged Crises (BP Mexico Case), Inadequate insights, Why did the Internet not take place among Microsoft's priorities? |
9) | All About Crisis Management: 99 percent of the crisis is communication, 1 percent is technical / Crisis Planning Tips | Risks and Foresights: Examples of Toyota, Samsung, IBM, DEC and Apple |
10) | Crises and New Consumer Concept | Consumer-Friendly Companies and Toyota Example / The Japanese Attack on the Swedish Watch Industry / The Face of Crisis Opportunities (The Birth of Swatch), Cargill and Disrepute |
11) | Crisis Process and Changing Leadership | Obedience to the Leader and the Milgram Experiment / Motorola's Bankruptcy. |
12) | Crisis Management And Uncertainty | Uncontrolled and Bankrupt Enron Model, Dotcom Crisis, Sustainability and Starbucks Model. |
13) | Crisis Management and Pr Studies: Companies and Local Errors / Social Responsibility / Corporate Reputation. | |
14) | New Approaches in Crisis Management: Mental modeling methods, Crisis preventive approaches, New reputation management. |
Course Notes / Textbooks: | Arklan, Ü. ve Akdağ, M. (2014). Kriz Yönetimi: İletişimsel Temelde Çözüm Odaklı Stratejik Yaklaşımlar. Konya: Literatürk Academia. |
References: | Ders notları düzenli olarak power point sunumlar olarak paylaşılacaktır. |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||||||||||||
1) He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | ||||||||||||||||||||
2) He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | ||||||||||||||||||||
3) He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | ||||||||||||||||||||
4) He/she has sufficient legal knowledge on basic issues related to international trade and business. | ||||||||||||||||||||
5) He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | ||||||||||||||||||||
6) He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | ||||||||||||||||||||
7) He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | ||||||||||||||||||||
8) He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | ||||||||||||||||||||
9) He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | ||||||||||||||||||||
10) He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | ||||||||||||||||||||
11) He/she accesses information by doing research, uses databases and other information resources. | ||||||||||||||||||||
12) He/she works effectively in multidisciplinary teams and takes responsibility. | ||||||||||||||||||||
13) He/she plans project development studies in the field and manages related activities. | ||||||||||||||||||||
14) He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | ||||||||||||||||||||
15) With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | ||||||||||||||||||||
16) He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | ||||||||||||||||||||
17) He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | ||||||||||||||||||||
18) He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | ||||||||||||||||||||
19) He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | ||||||||||||||||||||
20) He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | ||||||||||||||||||||
21) He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved. | |
2) | He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics. | |
3) | He/she has sufficient knowledge for the technical aspects of air transportation and logistics. | |
4) | He/she has sufficient legal knowledge on basic issues related to international trade and business. | |
5) | He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together. | |
6) | He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems. | |
7) | He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques. | |
8) | He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly. | |
9) | He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics. | |
10) | He/she independently conducts a comprehensive advanced level study in air transportation / logistics. | |
11) | He/she accesses information by doing research, uses databases and other information resources. | |
12) | He/she works effectively in multidisciplinary teams and takes responsibility. | |
13) | He/she plans project development studies in the field and manages related activities. | |
14) | He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects. | |
15) | With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking. | |
16) | He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields. | |
17) | He/she selects and uses modern and technical tools necessary for air transport / logistics applications. | |
18) | He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field. | |
19) | He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data. | |
20) | He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications. | |
21) | He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility. |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Individual Project | |
Group project | |
Presentation | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 16 | 128 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 176 |