Aviation Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE431

Course Name:

Entertainment Public Relations

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

Bu dersi başarı ile tamamlayan öğrenciler;
Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular
Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur
Etkin sponsorluk dosyaları hazırlar ve sunar
Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir.
Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir.

Course Content:

Week 1: Entertainment industry, organizational structures and communication
Week 2 : Audience and segmentation in the entertainment industry
Week 3: Entertainment news, communication with the entertainment press and social media
Week 4 : Event types and event management in the entertainment industry
Week 5 : Public relations practices in thematic amusement, history and culture parks
Week 6 : Public relations practices in tourism sector
Week 7: Midterm Week
Week 8 : Public relations circle within the framework of publishing and digital publishing platforms
Week 9: Public relations within the framework of major productions, independent films and festivals
Week 10: Communication and public relations in video games
Week 11: Public relations in the sports industry
Week 12 Project Presentations
Week 13 Project Presentations
Week 14 Project Presentations

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Upon successful completion of this course, students will be able to; Apply commonly used public relations practices to promote an event from a creative perspective Create public relations strategies for events or campaigns Prepares and presents effective sponsorship files Evaluates the results of campaign-based public relations practices in the entertainment industry. Produces creative content for events on various digital channels such as micro-blogs, blogs or v-blogs.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Entertainment industry, organizational structures and communication.	none
2)	Entertainment news, communication with the entertainment press and social media	none
3)	Audience and segmentation in the entertainment industry	none
4)	Public relations practices in thematic amusement, history and culture parks	none
5)	Public relations practices in tourism sector	none
6)	Event types and event management in the entertainment industry	none
7)	Midterm week	none
8)	Public relations circle around broadcasting and digital publishing platforms	none
9)	Public relations around major productions, independent films and festivals	none
10)	Communication and PR in Video Games	none
11)	Public relations in the sports industry	none
12)	Project Presentations	none
13)	Project Presentations	none
14)	Project Presentations	none

Sources

Course Notes / Textbooks:	none
References:	none

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved.
2) He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics.
3) He/she has sufficient knowledge for the technical aspects of air transportation and logistics.
4) He/she has sufficient legal knowledge on basic issues related to international trade and business.
5) He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together.
6) He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems.
7) He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques.
8) He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly.
9) He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics.
10) He/she independently conducts a comprehensive advanced level study in air transportation / logistics.
11) He/she accesses information by doing research, uses databases and other information resources.
12) He/she works effectively in multidisciplinary teams and takes responsibility.
13) He/she plans project development studies in the field and manages related activities.
14) He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects.
15) With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking.
16) He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields.
17) He/she selects and uses modern and technical tools necessary for air transport / logistics applications.
18) He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field.
19) He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data.
20) He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications.
21) He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she has in-depth information required by the legal, social and environmental framework in which all transportation operations, especially aviation, are involved.
2)	He/she has advanced theoretical and practical knowledge, supported by books, equipment and other sources containing up-to-date information on air transportation / logistics.
3)	He/she has sufficient knowledge for the technical aspects of air transportation and logistics.
4)	He/she has sufficient legal knowledge on basic issues related to international trade and business.
5)	He/she uses theoretical and practical knowledge in aviation business management, logistics, transportation and business management solutions together.
6)	He/she uses theoretical and applied knowledge in mathematics, science and transportation together to solve operational problems.
7)	He/she identifies, defines, formulates and solves basic problems related to the field of air transportation / logistics. For this purpose, he/she selects and applies appropriate analytical methods and modeling techniques.
8)	He/she analyzes a system, system component or process and designs it under realistic constraints to meet desired requirements; applies modern design methods accordingly.
9)	He/she selects and uses modern and technical tools required for basic applications in air transportation / logistics.
10)	He/she independently conducts a comprehensive advanced level study in air transportation / logistics.
11)	He/she accesses information by doing research, uses databases and other information resources.
12)	He/she works effectively in multidisciplinary teams and takes responsibility.
13)	He/she plans project development studies in the field and manages related activities.
14)	He/she organizes, plans and directs teamwork in air transportation / logistics related comprehensive projects.
15)	With the awareness of the necessity of life-long learning, he/she follows science and technology developments in aviation management, logistics and transportation and renews himself/herself constantly. He/she also evaluates the knowledge / skills acquired in the field with a critical thinking.
16)	He/she works individually and in multi-disciplinary teams in aviation management, national and international transportation and logistics environments both in theoretical and applied fields.
17)	He/she selects and uses modern and technical tools necessary for air transport / logistics applications.
18)	He/she communicates effectively with relevant people and institutions, being aware of the universal and social effects of applications and solutions in the aviation field.
19)	He/she develops solutions to problems and shares his ideas in writing and verbally, supporting them with quantitative and qualitative data.
20)	He/she has a comprehensive understanding about management of aviation companies, safety and security issues in aviation, air law, airport operations and technical aspects of aviation specific applications.
21)	He/she is aware of the aviation principles and values. He/she has professional and ethical responsibility.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Observation
Individual Project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Midterms	1	1	1
Final	1	1	1
Total Workload			2