Week |
Subject |
Related Preparation |
1) |
The concept of public administration and its features
Democracy
decentralization
Social State
Discussing the concepts
Course introduction
Exam evaluation criteria
dating
Introduction of resources |
reading the syllabus |
2) |
Building Trust in Public Institutions from a Public Relations PerspectiveBuilding Trust in Public Institutions from a Public Relations Perspective
With the article titled "THE CONCEPT OF TRUST FROM A PUBLIC RELATIONS PERSPECTIVE: THE ROLE OF PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES IN BUILDING TRUST IN PUBLIC INSTITUTIONS", there are two-way Public Relations Communication, discussion, promotion and transparency and accountability in this article. Thus, the function of Public Relations in public institutions, the basic concepts related to the building of trust in the axis of democracy and participation will be learned. PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES
PUBLIC RELATIONS MODELS |
Reading the chapter of the book on the subject
Reading lecture notes |
3) |
Implementation of Social Responsibility Principle of Public Relations in Public Institutions
THE CONCEPT OF SOCIAL RESPONSIBILITY
SOCIAL RESPONSIBILITY IN MODELS OF RELATIONS WITH PUBLIC |
Reading the article on "SOCIAL RESPONSIBILITY PRINCIPLE IN PUBLIC RELATIONS: KONYA METROPOLITAN MUNICIPALITY PRACTICE EXAMPLES FROM PUBLIC ORGANIZATIONS APPROACH"
Compilation of lecture slides and case studies
Preparing discussion questions |
4) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society |
Related articles disscussion |
5) |
COMPARISON OF PUBLIC RELATIONS IN THE PUBLIC AND PRIVATE SECTORS
The differences in public relations are the basic elements of public relations;
• Organizing,
• Aim,
• Legislation,
• Target Audience and Parties,
• Methods and Applications,
• Financing,
• Audit |
Reading Related Publications
Preparing questions on Discussion Topics |
6) |
Functions of Public Relations in Public Administration
1) Recognition and 2) Introduction |
Reading related publications
Prepare a discussion topic |
7) |
Communication in the Public Space
Social in the Framework of Agenda Setting Theory
Media Usage |
The assignment to relatead agenda setting theory
preparing questions and answers
sample collection related to the subject from applications |
8) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
MIDTERM EXAM• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society
|
Review of course content
Review of resources |
9) |
Digital Citizenship |
preparing questions and answers
sample collection related to the subject from applications
Digital (Digital) Citizenship applications |
10) |
What should the Strategic Communication Plan include;
• Determining the communication purpose,
• The time the plan will remain in effect
• Analysis of current situation,
• Business target,
• Communication target,
• Target group,
• Social stakeholders, |
Working on a strategic plan example
Example case discussion
Question answer |
11) |
Public administration services to the public (elimination of the lack of knowledge and recognition) tools
Information and Direction Desks
Desk Phone lines
Tabs to be found on web pages
Statements to be made on social media
Billboards, banners
newspaper ads |
Example case discussion
Question answer
Examining the promotional activities of public institutions through their web pages |
12) |
Preparation and preparation steps of Public Relations Program in Public Institutions
Important Issues for Public Relations Programs
Transparency
Technology Use
Purposes
Methods
Audit
Control
Evaluation |
Reading related publications and public relations books |
13) |
Press Offices or Press and Public Relations Units in Public Institutions
Structure of units
Working principles
Powers
Duties and responsibilities
Activities carried out |
Reading related publications and public relations books |
14) |
*The place and importance of Public Relations in the organization of the public and private sectors
*Names of Public Relations Units in the public and private sectors
* Differences between public relations and private sector in terms of purpose
* Legislation and Rulemaking in the functioning of public relations in the public and private sectors |
Review of final projects |
15) |
Social media strategies and applications in public institutions
*Creating a social media strategy (setting out communication goals, time
and tactical planning, target audience definition)
• To complete the formation of the management organization,
• Cyber security management (required information management for page security)
• Making social network preferences (Which social media channels to use.
to make a decision)
• Creating a profile (Building profile pages in an architecture suitable for corporate identity
to make)
• Prepare a content plan
• Preparing the contents |
Reading additional relevant resources |
16) |
final exam |
Metin, H., & Altunok, M. (2002). Karşılaştırmalı bir yaklaşımla kamu yönetimi ve özel sektörde halkla ilişkiler. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, (3), 79-99. |
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Program Outcomes |
Level of Contribution |
1) |
Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field. |
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1) |
Graduates are capable of performing written and oral translation in at least one field of expertise, in accordance with the existing needs of professional life. |
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2) |
To be able to use advanced theoretical and applied knowledge in the field.
To be able to interpret and evaluate data, identify problems, analyze, and develop solutions based on research and evidence using advanced knowledge and skills in the field. |
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2) |
Graduates have multilingual communication skills adequate to produce written and oral translations in language categories A, B, and C (language levels according to the European Language Portfolio on a Global Scale; language A at C2 level, language B at B2 level, language/s C at B1 level). |
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3) |
To be able to conduct an advanced study related to the field independently.
To take responsibility individually and as a team member to solve unforeseen and complex problems encountered in applications related to the field.
To be able to plan and manage activities for the development of employees under their responsibility within the framework of a project. |
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3) |
Graduates become familiar with the intellectual and cultural traditions in the cultures speaking A, B, and C languages and obtain awareness about behaviors and attitudes specific to such cultures. |
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4) |
To be able to evaluate the advanced knowledge and skills in the field with a critical approach,
To be able to determine learning needs and direct learning.
To be able to develop a positive attitude towards lifelong learning. |
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4) |
Graduates analyze written and oral texts produced in A, B and C languages, and comment on and translate them into the language A or B. |
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5) |
To be able to inform the related people and institutions on the subjects related to the field; To be able to convey their thoughts and solution suggestions for problems verbally and in writing.
To be able to share their thoughts and solution suggestions on issues related to the field with the experts and non-experts by supporting them with quantitative and qualitative data.
To be able to organize and implement projects and activities for the social environment in which they live with a sense of social responsibility.
To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
To be able to use information and communication technologies with at least the European Computer Driving License Advanced Level computer software required by the field. |
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5) |
Graduates use the contemporary tools and techniques required for the practice of translation, as well as information and communication technologies together with computer hardware and software knowledge required by the field. |
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6) |
Graduates possess sufficient knowledge of theoretical and methodological approaches in translation studies to begin graduate studies in the field. |
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6) |
Acting in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of the field.
Having sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety. |
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7) |
Graduates possess sufficient knowledge to evaluate issues related to the education of translators as well as to occupational organizing and ethics within the profession, and to propose, from a social and scientific perspective, solutions to such issues in the various fields in which the need for translation arises. |
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8) |
Graduates have the ability to perform disciplinary as well as inter-disciplinary team work. |
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