Degree Programs

Arts and Culture Management

General Information For Students

Diploma Supplement Erasmus Policy Statement

National Qualifications

Arts and Culture Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

UTIC308

Course Name:

E-Commerce

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi AYŞE NUR TOPÇUOĞLU

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to understand the importance of quality and standards in global and international trade and emphasize their necessity. The purpose of quality and standards is to ensure that products, services, or processes meet specific expectations and guarantee continuity. This ensures customer satisfaction, meaning that the product or service is guaranteed to meet customer needs and expectations. It also increases efficiency, reduces errors, ensures more effective use of resources, and provides a competitive advantage. Quality products and services make it easier to stand out in the market and enhance brand reliability; quality products strengthen trust in the brand. Quality management supports continuous development and encourages improvement.

Course Content:

Introduction to E-Commerce

Business Models and Strategies in E-Commerce

Payment Systems and Security in E-Commerce

Legal and Ethical Issues in E-Commerce

Logistics and Supply Chain Management in E-Commerce

Website Development for E-Commerce

Mobile Commerce and Omnichannel Strategies

Data Analytics in E-Commerce

Artificial Intelligence in E-Commerce

Digital Marketing in E-Commerce

Project Development, Implementation, and Website Creation in E-Commerce

Management in E-Commerce Companies

E-Export and Dropshipping

Government Incentives for E-Commerce and E-Export

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • They will know the types and characteristics of the e-commerce system.
2) • They will understand and recall the main approaches of e-commerce and the concept of e-business.
3) • They will understand the functioning of the e-commerce system, its legal foundations, its establishment, and its stakeholders.
4) • They will be able to explain the payment systems, shipping, and packaging in e-commerce.
5) • They will learn how to set up a website.
6) • They will understand the e-export system.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Definition of the course • Understanding the increasing importance of e-commerce • Identifying key concepts related to e-commerce • Understanding e-commerce statistics and its past, present, and future	Homework: Assigned readings for the next class session.
2)	• Explanation of the system's operation before the establishment of the website • Domain name, site name, basic technical features • Areas where the system will operate and their definitions, site infrastructure • Explanation of what needs to be done and known before setting up an e-commerce site (web, SEO, hosting, domain name, etc.) • Essential elements to consider when planning e-commerce • Creating an e-business idea • Identifying the resources to be used when creating an e-business idea • E-commerce and e-business concepts	Review of Notes for Week 2
3)	• Law No. 6563 on the Regulation of Electronic Commerce • Regulation on Service Providers and Intermediary Service Providers • Law No. 4077 on the Protection of Consumers • Notification on the Trust Seal in Electronic Commerce • Law No. 6698 on the Protection of Personal Data ("KVKK") • Law No. 6493 on Payment and Securities Settlement Systems, Payment Services, and Electronic Money Institutions	Review of the topics to be covered in the next week
4)	• Contracted transportation • Cargo transportation • Inbound goods, outbound goods, and post-market logistics support, order fulfillment • Single logistics partnership, single inventory, and single e-logistics system (product storage, goods receipt, placement at the address, quality control, product picking, packaging, shipping, delivery, return acceptance, product status reporting, product control, finalization)	Review of Topics
5)	• Law No. 6493 on Payment and Securities Settlement Systems, Payment Services, and Electronic Money Institutions • PAY PORTAL • PAYLINK • CEP POS • VIRTUAL POS • TROY • BKM EXPRESS • 3D SECURE • TECHPOS • GO	Review of Topics
6)	• Definition of Mobile Commerce, its advantages and disadvantages • Mobile shopping – The future of mobile shopping • Augmented Reality (AR)/Voice Shopping/Social Media Integration/AI-supported recommendations • Chatbots • What is an API (Application Programming Interface)? • What are Multichannel and Omnichannel Strategies?	Review of topics
7)	What is the data involved in e-commerce? • What is Data Analytics? • Types of Data Analytics • Artificial Intelligence (AI) • What does Artificial Intelligence encompass? • Subfields of Artificial Intelligence: Machine Learning/Deep Learning/Natural Language Processing/Computer Vision/Expert Systems • 6 different uses of Artificial Intelligence in e-commerce	Review of topics
8)	Mıdterm Exam	-
9)	• Teaching the necessary infrastructure for quickly setting up a website with professional site support from a technical expert trainer and AI-powered design.	-
10)	• Online marketing opportunities • Marketing communication in e-commerce • Types of e-marketing • Co-branding and sponsorship • Search engines and other directory page marketing • Digital marketing • "Word of mouth" marketing (Affiliate Marketing) • Influencer marketing • Social media marketing • Viral marketing	Review of Topics
11)	• Definition of E-Advertising • Types of E-Advertising • Features of E-Advertising • Interaction in E-Advertising	Review Of topics
12)	• What is Digital Management? • Definition • Characteristics • CDO – Chief Digital Officer – Digital Leader's characteristics • Differences with senior marketing managers (CMO) • Common characteristics, management styles • Expectations from CDOs	Review of the discussed topics and the website
13)	• Essentials of selling goods to individual customers abroad through online sales channels (e-commerce site, Instagram, Facebook, etc.) • Issuing invoices for sales without VAT • Shipping orders (packages) via micro export • Exporting by regulating the Export Notification via the Electronic Trade Customs Declaration (ETGB) • What is stockless e-commerce? • Advantages • Disadvantages • Processes	Review of the topics and the website
14)	• By our Ministry of Trade • Support provided to companies engaged in e-export and e-commerce, aiming to market their products abroad and increase sales, considered as foreign exchange-earning services under e-export activities.	Review of term
15)	Final Exam	-

Sources

Course Notes / Textbooks:

 Dijital Pazarın Sihirli Kapısı E-Ticaret, Mehmet Fatih Yıldırım, Verno Kitap,2024
 Dijital Kalkınma, Anonim, Gazi Kitapevi,2024
 Yeni Başlayanlar İçin E-Ticaret, Ümit Büyükyıldırım,LongPlay,2014
 Google AdWords Dinamik Anahtar Kelime Kullanımı: Google AdWords'te Etkili Reklamcılık Taktikleri, e kitap,Aktif yayınları,2015
 E–Ticaret,Mehmet Akif Çakırer Seçkin Yayınları, Şubat 2019
 Dijital Pazarlama Strateji, Yürütme ve Uygulama,Dave Chaffey,Fiona Ellis, Seçkin Yayınları Ekim 2018
 İnternette Pazarlama,Mehmet Marangoz, Seçkin Yayınları,Eylül 2018
 E–Ticaret Web Sitelerinde Müşteri Memnuniyeti,Mustafa Emre CivelekSeçkin yayınları,Temmuz 2017
 e-Ticaret,Dr.Zeynep İYİLER, e kitap, https://www.iso.org.tr/sites/1/upload/files/e-ticaret-2015-3941.pdf

References:

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.
8) Has knowledge of artistic criticism methods.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics.	2
2)	1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception.	3
3)	1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results.	2
4)	To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life.	3
5)	To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field.	4
6)	- Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework.	2
7)	- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues.	3
8)	Has knowledge of artistic criticism methods.	3

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Group study and homework
Reading
Problem Solving
Project preparation
Report Writing
Application (Modelling, Design, Model, Simulation, Experiment etc.)
Web Based Learning

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Observation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Homework Assignments	1	% 5
Presentation	1	% 20
Midterms	2	% 40
Final	1	% 30
total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Homework Assignments	1	8	8
Midterms	2	2	4
Final	1	2	2
Total Workload			168