ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Public Relations And Advertising | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
General course introduction information
| Course Code: | MHIT119 | ||||||||
| Course Name: | Public Relations Foundation | ||||||||
| Course Semester: | Fall | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Compulsory | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Öğr.Gör. ARZU KARAKURT KARABULUT | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | In this program, armed with theoretical and practical knowledge in the field of Public Relations, investigating, questioning, you can observe very well that the society he lived in, able to find long term solutions to problems, communication technologies are able to use good public relations campaign is intended to train students who can execute any plan about. |
| Course Content: | 1 - The student will be able to make the definition of Public Relations. 2 - learn about the features and importance of Public Relations. 3 - Public Relations, propaganda, advertising, or marketing to understand the difference between, will be able to make a comparison. 4 - students will learn Public Relations theory. 5 - you will gain project development experience in public relations. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | • Students are introduced to the course content theoretically and practically • Course outlines are discussed Course plan discussed Curriculum examined | |
| 2) | • What is public relations? History? | |
| 3) | • Historical Development of Public Relations | |
| 4) | Investigation of Sample Text Studies in the Basics of Public Relations | |
| 5) | Public Relations and Advertising | |
| 6) | Public Relations and Propaganda | |
| 7) | Public Relations and Lobbying | |
| 8) | Public Relations and Marketing | |
| 9) | Examples of Strict Relations Between Public Relations and Marketings | |
| 10) | Press Agency and Public Disclosure | |
| 11) | Two Way Asymmetric and Two Way Symmetrical Model | |
| 12) | Research, Planning and Implementation in Public Relations Campaigns | |
| 13) | Evaluation and Analysis in Public Relations Campaigns | |
| 14) | Evaluation and Analysis in Public Relations Campaigns | |
| 15) | Exam |
Sources
| Course Notes / Textbooks: | Mehmet ALİKİŞİOĞLU. (2010). Halkla İlişkiler ve Pazralama Yönlü Bir Yaklaşım. Okan Üniversitesi Yayınları. Ayla & Aydemir Okay. (2010). Halkla İlişkiler. D&R Yayınları. Fatma GEÇİKLİ. (2013). Halkla İlişkiler ve İletişim. Beta Yayınları. |
| References: | Prof.Dr. Filiz Peltekoğlu- Halkla İlişkiler Nedir ? |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
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|---|---|---|---|
| Program Outcomes | |||
| 1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||
| 2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |||
| 3) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||
| 4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. | |||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | 5 |
| 2) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | 5 |
| 3) | - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | 5 |
| 4) | - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. | 2 |
Learning Activity and Teaching Methods
| Field Study | |
| Expression | |
| Individual study and homework | |
| Lesson | |
| Homework | |
| Case Study |
Assessment & Grading Methods and Criteria
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Homework | |
| Observation | |
| Presentation | |
| Case study presentation |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Application | 1 | % 10 |
| Presentation | 1 | % 10 |
| Jury | 1 | % 10 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Grading
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 43 |
| Homework Assignments | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 49 | |