ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
Istanbul Okan University
Degree Programs
Public Relations And Advertising
General Information For Students
Diploma SupplementErasmus Policy Statement
National Qualifications
Public Relations And Advertising
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA101 History of Turkish Republic I TR 2 0 2 2
MHIT119 Public Relations Foundation TR 3 0 3 6
MHIT123 Crisis Communication and Management TR 3 0 3 4
MHIT125 Advertising TR 3 0 3 6
MHIT127 Marketing Management TR 3 0 3 6
MING151 Basic English I TR-EN 3 0 3 4
total 17 28
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA102 History of Turkish Republic II TR 2 0 2 2
MHIT114 Media Culture and Society TR 3 0 3 6
MHIT126 Customer Relationship Management TR 3 0 3 6
MHIT128 Marketing Research TR 3 0 3 6
MHIT130 Advertising Management TR 3 0 3 7
MING152 Basic English II TR-EN 3 0 3 4
total 17 31
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
MHIT223 Brand and Management TR 3 0 3 7
MHIT241 Media Literacy TR 3 0 3 6
MHIT249 Strategic Marketing and Consumer Behavior TR 3 0 3 6
MTRD101 Turkish Language I TR 2 0 2 2
Department/Faculty Elective 0 0 3 5
Department/Faculty Elective 0 0 3 5
total 17 31
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
MHIT220 Graduation Project TR 3 0 3 6
MHIT248 Example Applications in Advertising TR 3 0 3 7
MTRD102 Turkish Language II 2 0 2 2
Department/Faculty Elective 0 0 3 5
Department/Faculty Elective 0 0 3 5
total 14 25