Public Relations And Advertising | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MHIT130 | ||||||||
Course Name: | Advertising Management | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. ARZU KARAKURT KARABULUT | ||||||||
Course Lecturer(s): |
|
||||||||
Course Assistants: |
Course Objectives: | Oral, written, and acting in a key feature of visual culture, visual culture ad, which is one of the most important elements of critical literacy to analyze the historical context of visual text and images, and aims to provide a perspective. |
Course Content: | Advertising defines. Learn the sound characteristics of Turkish, and phonological rules related to Advertising of economic, political and cultural with the plane summarizes the relationship. Categorizes the elements in the AD. Cause and effect establishes the link between the elements in the ads. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Explanation of the course content | |
2) | Introduction to advertising analysis is the importance of seeing, and the lyrics of the fall | |
3) | The methods that are used in the analysis and sample analysis of Advertising 1 | |
4) | The methods that are used in the analysis of advertising and sample analysis 2 | |
5) | Marxist analysis and semiotic analysis | |
6) | Feminist analysis, sociological analysis | |
7) | Meaning and ideology in advertising | |
8) | Meaning and ideology in advertising | |
9) | • Methods used in the AD • Examples of advertising • Advertising analysis | |
10) | Ad-Culture Relationship Through The Establishment Of A Consumer Society | |
11) | Advertising copywriting 1 | |
12) | New Social Identities In Consumer Culture By Advertising | |
13) | Automobile Ads, Hours, Ads, Analysis Of Credit Card Advertisements | |
14) | Advertising and culture | |
15) | exam |
Course Notes / Textbooks: | Mehmet Özkundakçı. (2011). Üçü Bir Arada. Hayat Yayıncılık. Uğur Batı. (2010). Reklamın Dili. Alfa Yayınları. Füsun Kocabaş (2010). Reklamcılık Kavramlar, Kararlar, Kurumlar. İletişim Yayınları. |
References: | İnternet |
Learning Outcomes | 1 |
||
---|---|---|---|
Program Outcomes | |||
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |||
3) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | 4 |
2) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | 5 |
3) | - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | 3 |
4) | - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. | 5 |
Field Study | |
Peer Review | |
Expression | |
Individual study and homework | |
Lesson | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Individual Project | |
Presentation | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Project | 1 | % 10 |
Final | 1 | % 60 |
Yazma Ödev Dosyası | 1 | % 10 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Final | 1 | 1 |
Total Workload | 43 |