MHIT130 Advertising ManagementIstanbul Okan UniversityDegree Programs Public Relations And AdvertisingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Public Relations And Advertising
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

General course introduction information

Course Code: MHIT130
Course Name: Advertising Management
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 7
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. ARZU KARAKURT KARABULUT
Course Lecturer(s):
Course Assistants:

Course Objective and Content

Course Objectives: Oral, written, and acting in a key feature of visual culture, visual culture ad, which is one of the most important elements of critical literacy to analyze the historical context of visual text and images, and aims to provide a perspective.
Course Content: Advertising defines.
Learn the sound characteristics of Turkish, and phonological rules related to
Advertising of economic, political and cultural with the plane summarizes the relationship.
Categorizes the elements in the AD.
Cause and effect establishes the link between the elements in the ads.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Advertising defines.
2.1) Advertising of economic, political and cultural with the plane summarizes the relationship.
2.2) Categorizes the elements in the AD.
2.3) Cause and effect establishes the link between the elements in the ads.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Explanation of the course content
2) Introduction to advertising analysis is the importance of seeing, and the lyrics of the fall
3) The methods that are used in the analysis and sample analysis of Advertising 1
4) The methods that are used in the analysis of advertising and sample analysis 2
5) Marxist analysis and semiotic analysis
6) Feminist analysis, sociological analysis
7) Meaning and ideology in advertising
8) Meaning and ideology in advertising
9) • Methods used in the AD • Examples of advertising • Advertising analysis
10) Ad-Culture Relationship Through The Establishment Of A Consumer Society
11) Advertising copywriting 1
12) New Social Identities In Consumer Culture By Advertising
13) Automobile Ads, Hours, Ads, Analysis Of Credit Card Advertisements
14) Advertising and culture
15) exam

Sources

Course Notes / Textbooks: Mehmet Özkundakçı. (2011). Üçü Bir Arada. Hayat Yayıncılık.
Uğur Batı. (2010). Reklamın Dili. Alfa Yayınları.
Füsun Kocabaş (2010). Reklamcılık Kavramlar, Kararlar, Kurumlar. İletişim Yayınları.

References: İnternet

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.
3) - To have social, scientific, cultural and ethical values ​​in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values ​​and environmental protection, occupational health and safety issues.
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. 4
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. 5
3) - To have social, scientific, cultural and ethical values ​​in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values ​​and environmental protection, occupational health and safety issues. 3
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. 5

Learning Activity and Teaching Methods

Field Study
Peer Review
Expression
Individual study and homework
Lesson
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Individual Project
Presentation
Case study presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 1 % 10
Project 1 % 10
Final 1 % 60
Yazma Ödev Dosyası 1 % 10
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 14 42
Final 1 1
Total Workload 43