ENG112 Basic English IIIstanbul Okan UniversityDegree Programs Public Relations and AdvertisingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: ENG112
Course Name: Basic English II
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
2 2 3 4
Language of instruction: TR-EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Foreign Language Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator : Öğr.Gör. ZEYNEP GÜLER
Course Lecturer(s): Öğr.Gör. EMRE SANCAK
Öğr.Gör. VOLGA KURBANZADE
Onur HÜNER
Öğr.Gör. BURÇİN YAŞAR PAKKAN
Dr. BİLİNMİYOR BEKLER
Course Assistants:

Course Objective and Content

Course Objectives: To improve the students' basic English abilities.
Course Content: This course is a follow-up to ENG111 and it is also conducted online. Since this course is designed as a follow-up, it aims to help students develop their existing language skills in four basic areas. While students will continue to learn new grammar topics, they will enhance their skills of reading, writing, listening and speaking. At the end of this course, students will be able to give directions, describe people and pictures, make comparisons, and talk about present and future.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Competence to Work Independently and Take Responsibility
Field Specific Competence
Learning Competence
Communication and Social Competence
1) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning." "Reading: Can recognize familiar names, words, and very basic phrases on simple notices in the most common everyday situations." "Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support."
2) "Speaking: Can make an introduction and use basic greeting and leave-taking expressions." Can ask how people are and react to news. Can understand everyday expressions aimed at the satisfaction of simple needs of a concrete type, delivered directly to them in clear, slow, and repeated speech by a sympathetic speaker. Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can describe themselves, what they do, and where they live."" ""Writing:Can write simple phrases and sentences about themselves and imaginary people, where they live, and what they do. Communicative Language Competence: Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group."" "
3) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. Reading:Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support."
4) """Speaking: Can ask people for things and give people things. Can handle numbers, quantities, cost, and time. Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can describe themselves, what they do, and where they live."" ""Writing: Can write simple, isolated words and phrases. Can link words or groups of words with very basic linear connectors like and or then. Communicative Language Competence: Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group."" "
5) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. ""Reading: Can recognize familiar names, words, and very basic phrases on simple notices in the most common everyday situations. Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support."" "
6) """Speaking: Can understand questions and instructions addressed carefully and slowly to them and follow short, simple directions. Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can describe themselves, what they do, and where they live. "" ""Writing: Can write simple, isolated words and phrases. Can write simple phrases and sentences about themselves and imaginary people, where they live, and what they do. Communicative Language Competence: Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group."" "
7) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. ""Reading: Can understand short, simple postcards, emails, etc. Can recognize familiar names, words, and very basic phrases on simple notices in the most common everyday situations. Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support."" "
8) """Speaking:Can make an introduction and use basic greeting and leave-taking expressions. Can ask how people are and react to news. Can understand everyday expressions aimed at the satisfaction of simple needs of a concrete type, delivered directly to them in clear, slow, and repeated speech by a sympathetic speaker. Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can reply in an interview to simple, direct questions spoken very slowly and clearly in non-idiomatic speech about personal details. Can describe themselves, what they do, and where they live. "" ""Writing: Can write simple, isolated words and phrases. Can link words or groups of words with very basic linear connectors like and or then. Communicative Language Competence: Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group. Can establish basic social contact by using the simplest everyday polite forms of greetings and farewells, introductions, saying please, thank you, sorry, etc."" "
9) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. Reading: Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support."
10) """Speaking: Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can reply in an interview to simple, direct questions spoken very slowly and clearly in non-idiomatic speech about personal details. Can describe themselves, what they do, and where they live."" ""Writing: Can write simple, isolated words and phrases. Can write simple phrases and sentences about themselves and imaginary people, where they live, and what they do. Communicative Language Competence: Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group."" "
11) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. ""Reading: Can recognize familiar names, words, and very basic phrases on simple notices in the most common everyday situations. Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support"" "
12) """Speaking: Can make an introduction and use basic greeting and leave-taking expressions. Can ask how people are and react to news. Can understand everyday expressions aimed at the satisfaction of simple needs of a concrete type, delivered directly to them in clear , slow, and repeated speech by a sympathetic speaker.Can understand questions and instructions addressed carefully and slowly to them and follow short, simple directions. Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can describe themselves, what they do, and where they live."" ""Writing: Can write simple, isolated words and phrases. Can write simple phrases and sentences about themselves and imaginary people, where they live, and what they do. Communicative Language Competence:Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group."" "

Lesson Plan

Week Subject Related Preparation
1)
2) "Present Cont statements,yes-no questions, short answers Ask follow up questions to keep a conversation going Listen to people tell you their news and choose a good follow up question to ask them " Preparation for 7A-7B
3) "Imperatives React with expressions like That's great' and That's too bad! Listen to people talk about exercies they like Reading for specific information: Read an article about exergaming Write a short article giving advice about exercises / use imperatives to give advice " Preparation for 7C-7D
4) "Like to, want to, need to, and have to Listen to conversations in a store, and write the prices of items and which items people buy " Preparation for 8A-8B
5) "Questions with How much…? This, these, that, those Take time to think using Uh, Um, Well, Let’s see, and Let me think /Use “sounds” like Uh-huh to show you are listening, and Oh to show your feelings Listen to someone talk about shopping, and identify shopping preferences and habits Read a review of Write a review for your favorite store / Link ideas with because to give reasons" Preparation for 8C-8D
6) "Can and can't for ability and possibility Explain words using a kind of, kind of like, and like Listen to a person talking about international foods, and identify the foods she likes" Preparation for 9A-9B
7) "Use 'like' to give examples Listen to a conversation, and identify the origin and meaning or words Read a travel website Write a paragraph for a travel guide " "Preparation for 9C-9D"
8)
9) "Simple past statements, yes-no questions, and short answers Respond with expressions like Good luck, You poor thing, etc. Listen to people talk about their week and respond " Preparation for 10A-10B
10) "Use You did? to show that you are interested or surprised, or that you are listening Listen to voice mail messages about what people did Read Martin’s Blog entry "Write a blog entry /Order events with before, after, when, and then" Preparation for 10C-10D
11) "Simple past of be in statements, yes-no questions, and short answers /Simple past information questions Show interest by answering a question and then asking a similar one Listentoconversations about peoples’ weekends, and identify main topics and details " Preparation for 11A-11B
12) "Use Anyway to change the topic or end a conversation Listen to two stories, identify the details, and then predict the endings Read a funny magazine story "Complete a funny story/Use punctuation to show direct quotations or speech" Preparation for 11C-11D
13) "Countable and uncountable nouns / How much . . . ? and How many . . . ? Use or something and or anything to make a general statement Listen to people talking about lunch, and identify what they want; then react to statements" Preparation for 12A-12B
14) "Would you like (to) . . . ? and I’d like (to) . . . / Some and any / Alot of, much and many End yes-no questions with or . . . ? to be less direct Listen to someone tell a friend about a restaurant and identify important details about it Restaurant descriptions and recommendations Write a restaurant review/Use adjectives to describe restaurants" Preparartion for 12C-12D
15)
16)

Sources

Course Notes / Textbooks: Touchstone 1
References: Online materials and worksheets

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

6

7

8

9

10

11

12

Program Outcomes
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Learning Activity and Teaching Methods

Expression
Lesson
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Quizzes 6 % 30
Homework Assignments 2 % 20
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 14 28
Application 14 84
Homework Assignments 2 4
Quizzes 6 6
Final 1 1
Total Workload 123